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  • iPhone sales in China drop to lowest level since 2014

    iPhone sales in China drop to lowest level since 2014

    Many Chinese are shifting away from Apple’s iPhone. The numbers for the first three months of 2025 reveal that shipments of iPhones in the country dropped by 19%. Apple’s downward trend in China figures marks a record low since 2014.

    According to Counterpoint Research, Apple currently occupies the fifth position in China’s phone market. More and more, Huawei, Honor and Xiaomi are becoming popular among customers in this region. Moreover, thanks to the Mate 60 Pro 5G, Huawei has easily outpaced other devices and regained first place. Huawei’s sales rose by 70% compared to how it was doing last year.

    While Apple’s share dropped, brands such as Honor and Xiaomi grew. While other companies saw sales increase in China, Apple alone suffered large losses this quarter.

    Many experts believe that Chinese people prefer local phones mainly due to feeling proud of their own products and because of new technology. At the same time, the latest iPhone 15 was not widely appealing in China, and Apple’s old phones didn’t improve the situation.

    The company is hoping that its plans for the iPhone 15 Pro Max and AI in iOS 18 will lead to a rise in sales. At the same time, rising competition at home and problems with China make it difficult for Apple in its third-largest market.

  • Apple’s iPad still leads the way in tablets

    Apple’s iPad still leads the way in tablets

    Apple remains at the forefront of the tablet industry, holding a strong 42.3 percent of the global market in the last quarter of 2024, as per a recent study by Canalys.

    In that period, Apple managed to ship about 16.9 million iPads, an increase from the 14.8 million shipped the year before. Samsung came in second, with approximately 7 million units shipped, which gave them 17.8 percent of the market. Following Samsung, Lenovo, Huawei, and Xiaomi took the third, fourth, and fifth spots.

    Over the entire year of 2024, Apple’s total shipment was around 57 million iPads, capturing 38.6 percent of the market share. This was more than double the number of tablets shipped by Samsung, who managed 27.8 million units.

    In 2024, Apple updated its top-tier iPad Pro with an M4 chip and gave the iPad mini a boost with an A17 Pro chip, while the iPad Air was enhanced with an M2 chip. Looking ahead to 2025, Apple is set to introduce updates to its budget-friendly iPad and give another refresh to the iPad Air.

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