Apple is exploring fresh ways to power search in its Safari browser, leaning toward AI-driven solutions, as its long-term partnership with Google comes under pressure. During a U.S. Justice Department case against Google, Eddy Cue, Apple’s services chief, revealed the company’s interest in teaming up with AI innovators like OpenAI, Anthropic, or Perplexity to boost Safari’s search features.
The Google agreement, worth $20 billion yearly, sets Google as Safari’s default search engine. But with the lawsuit raising concerns about this deal, Apple is rethinking its strategy. The potential loss of this revenue stream is significant, yet the rise of AI-based search tools offers a promising alternative. These tools could make searches smarter and more intuitive for users.
Rather than creating its search engine, Apple is cautiously testing AI enhancements, such as summarizing webpages in Safari. These efforts are part of broader plans for iOS 19, aiming to keep Safari ahead in a fast-changing tech world. The company wants to ensure its browser stays user-friendly and cutting-edge.
As the legal case unfolds, Apple is preparing for a future where AI could reshape online searches. While no partnerships are confirmed, Apple’s focus on AI signals exciting changes ahead for Safari and how people explore the web.