Apple announced today that it now has more people using its devices worldwide than ever before. However, the speed at which new users are joining has decreased from last year.
Currently, there are 2.35 billion Apple devices in active use around the globe. This number shows growth from last year when Apple reported 2.2 billion devices in February 2024. This year, the growth was 6.8%, which means Apple added 150 million more devices.
Back in January 2023, Apple celebrated having over 2 billion active devices for the first time. Between 2023 and 2024, they managed to increase this by 200 million devices, which was a 10% growth.
Apple is looking forward to more growth, especially with the introduction of Apple Intelligence in China. This is planned for April, when the new iOS 18.4 update will support Simplified Chinese and other languages.
Apple’s CEO, Tim Cook, mentioned that the sales of the iPhone 16 have been better than those of the iPhone 15 in places where Apple Intelligence is already available. This shows that new features are still attracting customers, even if the overall growth rate has slowed down.