Apple is seeing mixed results with its products this year. According to recent data, iPhone shipments have dropped in China, while iPad shipments are rising across the world.
In the first quarter of 2025, Apple sold fewer iPhones in China, with a 6.6% drop compared to the same time last year. This drop made Apple fall to third place in China’s smartphone market. Local Chinese brands like Huawei and Honor are growing quickly, with Huawei jumping 70% in shipments. Huawei even took the top spot with a 17% market share, followed by Honor with 16.1%, while Apple now has 15.7%.
On the other hand, Apple’s iPad sales are doing well. Global iPad shipments grew by 21% year-over-year in the first quarter of 2025. This is the first time in years that the tablet market has seen this kind of growth. One reason is the leftover demand from the COVID-19 pandemic, as people and schools continue to buy tablets for remote learning and work.
Also, Apple recently launched new iPad models, including the updated iPad Pro and iPad Air, which are helping to boost sales further. With these new devices, Apple is expected to stay strong in the tablet market.
In short, while Apple faces challenges in the smartphone space, especially in China, its iPad business is showing strong growth in 2025.