Apple is thinking about adding advertisements to its Maps application, according to Mark Gurman in his newsletter, Power On. This move would be similar to what they’ve already done with their News and Stocks apps, aiming to grow their own advertising business.
This isn’t a new idea for Apple. A few years back, Apple’s team looked into putting ads into Maps. The plan was that businesses could pay to have their places, like restaurants or shops, show up higher when someone searches for something in the app, much like how Google Maps works.
Recently, in a meeting, this idea of making money from Maps through ads came up again. Gurman suggests that some places might even appear more noticeable on the map if they pay for it.
There’s no set date for when we might see these ads in Apple Maps. They haven’t even started working on the tech for it yet. But, Apple is thinking about how they could do this in the future.