Apple has begun advertising on X once again after a long break. They stopped advertising on the social media site back in November 2023 because of some controversial comments made by its owner, Elon Musk.
For instance, the @Apple account is now promoting the privacy features of Safari with a new ad. This was first noticed by Aaron Perris, who writes for MacRumors. Also, the @AppleTV account has been posting ads about the TV show “Severance” from Apple TV+.
Last month, there were talks that Apple might start advertising on X again, and it looks like they’ve made that decision, at least for the time being.
Apple isn’t alone; other big companies like Disney, Coca-Cola, Sony, IBM, and Comcast have also taken breaks from advertising on X. However, like Apple, many of these companies have started to advertise on X again, though they’re doing so carefully.
Elon Musk bought Twitter in 2022 and changed its name to X the next year. Since he took over, there’s been less strict control over what people can post, leading to more extreme opinions being shared. Recently, the rapper Kanye West, who’s been in the news for the wrong reasons, posted some offensive content before he left the platform.
Despite all this, Apple’s CEO Tim Cook and other top executives like Greg Joswiak, who handles marketing, have stayed active on X. However, Phil Schiller, who used to be in charge of marketing for Apple, has chosen to leave X for other social media sites like Mastodon and Bluesky.