Apple tweaks words to steer clear of Porn app misunderstanding

Apple

Apple recently made a small tweak to dodge a tricky situation that made it seem like they were okay with a porn app popping up for iPhone users in the EU through a third-party app store. This mix-up sparked some confusing news headlines, but Apple sorted it out by switching just three words in an email they send to app developers.

The Porn App Mix-Up

Last year, the EU’s Digital Markets Act (DMA) forced Apple to let third-party app stores onto iPhones. Apple wasn’t thrilled about it and even made the process of using these stores a bit of a hassle to discourage people. One big worry for Apple was losing control over what kinds of apps could sneak onto the platform—like pornography, which they’ve always kept out of their own App Store.

Apple still gets to check apps for safety before they’re allowed in these third-party stores. That’s what happened with an app called Hot Tub, designed for browsing adult content. After Apple’s safety check, the app’s developer got the green light from AltStore, a third-party store, which then claimed Apple “approved” it.

Technically, this was sort of true. After Apple confirms an app meets security and privacy rules, they send an email saying it’s “approved” for release. But that wording caused a headache. Apple pushed back, saying they didn’t actually support the app. They explained that EU rules forced them to let it onto third-party stores like AltStore, even if those stores don’t match Apple’s strict standards for user safety.

A Quick Word Swap

To clear things up, Apple changed the email’s phrasing. Here’s the switch:

  • Before: “The following app has been approved for distribution”
  • Now: “The following app is now ready for distribution”

AltStore’s Riley Testut pointed out the update, joking about what might’ve prompted it. Tech writer John Gruber called it a smart move—keeping the message clear for developers while making it obvious Apple isn’t cheering for every app that passes the safety check. With this tiny tweak, Apple dodged a big misunderstanding without missing a beat.