Apple has a big plan to make all its products eco-friendly and carbon-neutral by 2030. However, a new lawsuit says the company’s first “green” product—the Apple Watch—isn’t as environmentally friendly as promised. Here’s what’s going on with this legal challenge.
Buyers Say Apple Tricked Them with False Green Promises
According to Jonathan Stempel at Reuters, some Apple Watch owners are upset. They’ve filed a lawsuit claiming that Apple’s promise of a “carbon neutral” watch isn’t true. The case, brought to a federal court in San Jose, California, involves seven people who bought the Apple Watch Series 9, SE, and Ultra 2. These customers say Apple’s green labels convinced them to buy the watches—or pay more than they would have if they’d known the real story.
Apple rolled out these watches in September 2023, saying they were carbon neutral. The company explained it cut emissions and bought carbon offsets to balance things out. But the buyers disagree, pointing to two projects Apple used to claim its eco-friendly status:
- Kenya’s Chyulu Hills Project
- China’s Guinan Project
The lawsuit argues these projects don’t help the environment as much as Apple says. The buyers claim the carbon cuts from these efforts would’ve happened anyway, even without Apple’s involvement. Because of this, they say Apple’s “carbon neutral” label is misleading and not honest.
What the Lawsuit Wants
The people suing are asking for money to cover their losses. They also want a court order to stop Apple from calling its products “carbon neutral” in ads or marketing. Since launching those first “green” Apple Watches in 2023, Apple has added more eco-friendly products, like the M4 Mac mini (its first carbon neutral Mac) and the Apple Watch Series 10 lineup. But this lawsuit could challenge how truthful those green claims are. For now, it’s a waiting game to see how the court rules and what it means for Apple’s big environmental goals.