Apple’s First Laser Printer: The birth of desktop publishing

Apple First Laser Printer

Forty years ago today, Apple changed the world of printing with the launch of the LaserWriter. This was not just any printer; it was the start of what we now know as desktop publishing.

The LaserWriter was Apple’s debut into the laser printing scene, and it was one of the earliest printers to use Adobe’s PostScript technology. This technology was special because it allowed for detailed and scalable printing of text, designs, and images, moving away from the less precise dot-matrix printers of that era.

Under the hood, the LaserWriter was powered by a Motorola 68000 microprocessor, the same as in the Macintosh computers. It had its memory, could run its programs, and its processor was faster than those in the Macs, making it the most powerful piece of hardware Apple had at that time.

With a print quality of 300 dots per inch (dpi), the LaserWriter could produce documents that looked like they came from high-end professional printers. When it first came out, it cost $6,995, which would be about $24,000 today.

Alongside the LaserWriter, Apple introduced the AppleTalk networking system. This was groundbreaking because it enabled multiple computers to connect to one printer, making office printing more efficient than ever before.

When combined with the Macintosh and programs like Aldus PageMaker, the LaserWriter allowed people to create and print professional-looking materials like flyers, newsletters, and ads right from their desks. This meant that publishing tools, once only available to big companies, were now within reach for smaller businesses, schools, and individual creators.

Over time, Apple expanded the LaserWriter line, offering everything from high-end models like the LaserWriter Pro to more budget-friendly options like the Personal LaserWriter. However, as competitors like HP and Canon entered the market with cheaper yet similar technology, and as more printers worked well with Apple’s systems, the LaserWriter’s unique position weakened. By the time Steve Jobs came back to Apple in 1997, the decision was made to stop producing the LaserWriter, as focus shifted away from peripherals like printers.