A recent report shows that Apple’s Macs grew faster than the top three PC brands in the last three months of 2024. Not only that, Apple is also way ahead in computers built for artificial intelligence (AI), holding a 45% share compared to just 15% for its closest Windows rival.
Mac’s Place in the PC World
Apple sits in fourth place overall, with a 10% slice of the PC market. It trails behind Lenovo, HP, and Dell, but it saw the biggest jump in sales during late 2024. Experts at Canalys believe Apple is set to keep growing, especially with businesses. They point to a new partner program launching soon that will make it easier for companies to use Macs. This could help Apple win over more business customers by showing how well Macs work in big workplaces—something that’s held them back before.
Here’s how the overall PC market looks:
Lenovo: 25%
HP: 20%
Dell: 15%
Apple: 10%
Asus: 7%
Acer: 6%
Huawei: 2%
Microsoft: 0.4%
Others: 15%
Apple Shines in AI Computers
When it comes to PCs with special AI chips, Apple is the clear leader. In 2024, 17% of all shipped PCs were AI-ready. Apple grabbed 45% of that market, while Lenovo and HP each took 12%. (Note: One part of the report says 54%, but most data sticks with 45%—we’re checking on that.) Experts say AI features aren’t the main reason people buy PCs yet, but they’re growing in importance. Better AI could soon mean smarter, more personal devices, which might keep customers loyal to brands like Apple.
Trump’s Tariffs Could Slow Things Down
The PC market is doing well overall, thanks to companies upgrading old machines after Microsoft stopped supporting Windows 10. But there’s a catch: a new 10% tax on goods from China, introduced by the Trump administration, could hurt. Since most laptops come from China, this could raise prices and slow down sales, especially for everyday buyers and businesses planning upgrades.