Google Play suspended free trials in India due to RBI guidelines

by Ashish

RBI’s new eMandate notice “requires an additional layer of identity verification for regular transactions conducted through credit cards, debit cards, UPI and other prepayment instruments (PPI),” explains Business Today. Due to these regulations, Google has announced that it will suspend new registrations for auto-renewable subscriptions for Indian users.

Google explained in an email to developers: “Before solving the ecosystem challenge,” the company will temporarily suspend free trials and entry prices for Indian users.

The reason these features will be suspended until further notice is because they are related to the way Google Play handles auto-renewal subscriptions: you can’t currently sign up for a free trial or take advantage of the introductory pricing feature without having to register for auto-renewal at the same time.

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Subscriptions will continue to be provided in the form of a single access pass, thereby providing users with a single access billing period (for example, 1-month access). Google said that at the end of the billing period, users will need to register again to continue subscribing.

These changes will take effect in early May, but will not affect existing auto-renewable subscriptions or other markets. Google recommends that developers remove the free trial version and introductory price from their applications and any user communications.

In addition, Google recommends that developers replace the auto-renewable subscription SKU in India with a one-time product SKU, and add in-app messaging to notify users that the subscription will not be automatically renewed.


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