The Mobile adoption will continue until 2020 due to the market forces of the COVID-19 pandemic. According to App Annie’s annual “State of Mobile” industry report, mobile app downloads grew by 7% year-on-year to a record 218 billion by 2020.
At the same time, user spending raised 20% to $ 143 billion. New milestone led by markets including China, the United States, Japan, South Korea, and the United Kingdom.
The report states that users on Android devices alone spent 3.5 trillion minutes on apps. In another shift, app usage increased in the US over the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day but now spends four hours on their mobile device.
Average Hours Spent On Mobile Per Day Per User
The increase in time spent is not limited to the United States but can be seen in emerging mobile markets such as Indonesia, Brazil, India, and many other countries, including China, Japan, South Korea, and the UK, Germany, France and others.
This trend is not isolated to any population, but it does appear in the age range. For example, in the US, Gen Z, Millennials, and GenX/Baby Boomers spend 16%, 18%, and 30% more time each year on their most-used apps, respectively. However, how those favorite apps look is very different.
For Gen Z in the US, the best apps on Android phones include Snapchat, Twitch, TickTalk, Roblox, and Spotify. And, Millennials love Discord, LinkedIn, PayPal, Pandora, and Amazon music. General X / Baby Boomers used Ring, Next Door, The Weather Channel, Kindle, and ColorNote Notepad notes.
YOY Growth in total Time Spent in Top 50 Apps Per User by Demographic
As a result, investors have shown interest in fueling mobile businesses, pouring $ 73 billion in capital into mobile companies – a growth of 27% per year. According to Crunchbase data, 26% of total global funding in 2020 will go to businesses that have a mobile solution.
From 2016 to 2020, global funding for mobile technology companies led by financial services, transportation, commerce, and shopping has doubled in the past five years.
The adoption of mobile gaming continued until 2020. Casual games dominate the market in terms of downloads (78%), while core games account for 66% of games, consumer spending, and 55% of the time.
In 2020, the time spent on finance applications increased by 45% worldwide outside of China, the stock market share increased to 55% on mobile, and thanks to Robin Hood in the US and applications worldwide, investment and trade were democratized.
The download of Select Social Commerce & Live Shopping App in Select Markets
Despite the ban in India, the app has grown by 325% per year and is ranked in the top five based on time spent. On average, users exceed Facebook on a monthly basis for all apps analyzed, with 65% in the US and 80% in the UK. App Anne estimates that by 2021 Tic Tac will reach 1.2 billion active users.
Thanks to the integration of new video accessories and spending more time at home, other video services will boom in 2020. Consumers spent 40% more hours streaming on mobile devices, while West spent more time on streaming apps in the second quarter.
YouTube has benefited from this trend, as it ranks first among all markets analyzed except China.
China has also spearheaded live stream shopping. TaoBow Live in China, Grip in South Korea, and Live Shopping Downloads on NTWRK in the US increased by 100%, 245%, and 85%, respectively. NTWRK doubled in size last year, and now others are entering space – including Tick Tock, to some extent.
Pandemic has also come forward to increase the use of mobile ordering apps. In Q4, the application increased by 60%, 65%, 70%, 80%, and 105% in the US, Argentina, UK, Indonesia, and Russia respectively.
Business apps like Zoom and Google Meet grew 275% in Q4, for example, remote work and sometimes school. The analysis includes lists of top applications with downloads, costs, and monthly active users (MOUs).
2020 Ranking by Market in Monthly Active Users
However, TikTok has more downloads than Facebook, second only to Tinder in terms of customer costs.
The full report will only be available this year as a download report and not as an online interactive experience. The report mainly records data from the iOS App Store and Google Play.
2020 Ranking by Market in Download