Yoozoo Network and Google join hands to expand Google Play mobile game market globally

by Mohit

YooZoo Network announced that the company will discuss a future partnership with Google in Shanghai. Chen Fang, general manager of YooZoo Networks, and head of YooZoo America Yang Wenfeng, Deng Hui, Vice President of Game Industry of Google‘s China Key Account Department, and his team attended the meeting.

The two parties reached a consensus that Google will further combine support and cooperate with YooZoo from multiple dimensions such as strategy and technology to help its business development on a global scale.

The key account department of Google Games said that YooZoo’s global competitiveness has been greatly improved in the past two years and has become one of the representative companies of China’s overseas game companies.

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Google is confident that it will pass more planned strategic insights in the future. The globalized resources and technical support help the globalization of YooZoo mobile game distribution.

According to officials, YooZoo Networks facilitated the cooperation of the Google team as early as 2014, covering global digital integrated marketing, marketing insights and analysis, and overseas distribution of mobile games.

In 2019, “Ludo All-Star” released by YooZoo’s agency won the “Best Casual Game” in India on Google Play in 2020, “Saint Seiya: Awakening” topped the bestseller lists in 12 countries including France and Brazil.

In addition, a number of games have won Google Play’s annual best awards and recommended placements. Moreover, YooZoo Network currently has more than 1 billion registered users worldwide, and its main business comes from mobile games.

YooZoo said that in 2020, YooZoo.com’s revenue growth on Google Play far exceeded that of previous years, achieving huge growth, the two-dimensional mobile game “Pride of Eden” launched in Japan also entered the top 15 local bestseller list.

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