With whispers of new Apple product reveals just around the corner, I’ve been thinking about what could be coming up this Friday. According to Mark Gurman, Apple is set to give the media an update on the Apple Vision Pro this Friday.
Here are some guesses I had before:
- New M5 Chip – No M5 products have been announced yet, but they’re apparently in production. Maybe Vision Pro will be the first to get it, like how the M4 came with the iPad Pro.
- Apple Intelligence Support – Vision Pro has enough RAM for this, but maybe all the memory is already being used. They might increase the RAM.
- PSVR Controller Support – Gurman says it’s happening, but it won’t shake things up much.
Now, I’m thinking about another big change: a price cut. It would be a great piece of news to share on a Friday evening.
Apple has always defended the $3,500 price tag by saying you’re buying into the future. But Susan Prescott’s recent statement – “for now, the price is what the price is” – hints that this might not be the final word.
Apple doesn’t usually lower prices before new models come out, but the cost of Vision Pro has been its biggest barrier. There’s history here; they reduced the price of the first iPhone by $200 shortly after it came out.
Would a price drop on the Vision Pro, which starts at $3,499, make a big impact? Maybe not a huge one, but any reduction helps. They could also offer more storage for the same price. However, since there’s no shortage of stock, even this seems up in the air. Still, my bet is that we’ll see some kind of price adjustment for the Apple Vision Pro this Friday. It’s speculative, but it’s something to think about.