Apple usually releases its annual short film before Christmas/Lunar New Year and other important holidays. This not only means New Year but also intangible product promotions. Story of Girl and Snowman.
This short film was recorded by using iPhone 13 Pro, the additional Hardware and Software spec was not explained in the clip. The story is about a little girl who rescues a snowman in front of the door.
The little snowman, who had been waiting for a whole year, still had an accident when he put the snowman outside the house the next winter, but at the same time, a shaking moment appeared in front of the house.
The short film is directed by Oscar-nominated director Jason Reitman (“Juno”, “Thanks to the Smoking”) and his father Ivan Reitman (“Ghost Expedition”, “Kindergarten Police”). “You and Me” is the background music of Valerie Jean. I used the iPhone 13 to shoot the Pro to the fullest, but it doesn’t have a product, but it highlights its shooting prowess.
The inscription at the end of the short film “For those who have waited a whole year” is the finishing touch. Though it is a western festival, the sentiments of the people are the same.