Samsung Apple smartwatch market

Fire-Boltt’s overtake of Samsung keeps Apple on top in global smartwatch market

Apple and Samsung are the two popular tech giants in the global smartwatch market. Both manufacturers offered some of the best wearable products. However, the latest global smartwatch growth report highlights Apple on top whereas India’a Fire-Blott overtakes Samsung in Q1 2023.

Recently, the Counterpoint Research team has shared the global smartwatch report where Fire-Boltt has given a tough spot to Samsung in India, which has ultimately raised Apple in the worldwide sector. This is for the first time that the Korean tech giant fall back in the progress race.

Though it’s a sad point for Samsung, the overall growth in the Indian smartwatch market has restricted the global decline to 1.5 percent in the first quarter of this year. Adding more, the report shows which types of wearables made their way to this progress card:

  • HLOS smartwatch: Smartwatch running a high-level OS, such as WatchOS (Apple) or WearOS (Samsung), with the ability to install third-party apps.
  • Basic smartwatch: Smartwatch that runs a lighter version of an OS, with no ability to install third-party apps.

This also shows that there is no contrast between Samsung and Fire-Boltt smartwatches, and Samsung still has a powerful ground. Though the position is slightly declining, the Galaxy phone designer will come back in the smartwatch market with a dynamic boost.

Here is a brief menu of tech makers and their scores in the global smartwatch market:


The tech giant faced a decline of 20 percent YoY in shipment volume in the first quarter of 2023. This has made the market share drop of 26 percent, which was 32% last year. Despite the Apple Watch Series 8’s release a month after its predecessor, it did not achieve the same level of success as the previous model.


This Indian brand made a huge entry into the smartwatch market and even surpassed Samsung for the first time. At the moment, the firm is in the second position in the global market. Its shipments increased by approximately three times compared to the previous year and saw a 57% growth compared to the previous quarter.

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On the other hand, Samsung received a 15% increment in key markets such as North America but declined in other markets. This turned the overall global shipments by a 21% QoQ and 15% YoY decline.

Samsung Apple smartwatch market


Fire-Boltt’s overtake of Samsung keeps Apple on top in global smartwatch market

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