Apple has reduced the price of its iPhone 16 series in China, less than a month after its launch. This move comes as the company faces slow demand in a market where local brands like Huawei are growing fast.
In China, Apple is now offering discounts of up to 800 yuan (around $110) on all iPhone 16 models. These price drops are available through Apple’s official website and also at major retailers like JD.com. This price cut is unusual for Apple, especially so soon after a product launch, showing how serious the situation is in the Chinese smartphone market.
The iPhone 16 line brings new features like the Action button on all models, upgraded camera systems, and better performance. But despite these improvements, Chinese consumers are choosing local brands that offer strong specs at lower prices.
Analysts say this early price drop may help boost sales in the short term, but it also shows that Apple is under pressure. The Chinese market has become more competitive, and Apple has to fight harder to keep its position.
In 2024, Apple’s smartphone shipments in China dropped by about 6.6%, while Huawei’s grew by over 70%. This shows a clear shift in consumer preference, and Apple is now trying to respond quickly.
Overall, Apple is trying to stay competitive by adjusting prices, hoping that this move will help regain attention in one of its most important markets.