The iPhone 17 series is still about seven months from hitting the shelves, but chatter about it is already buzzing. According to Bloomberg’s Mark Gurman, who shared some insights in his weekend newsletter called Power On, Apple is set to highlight the iPhone 17 Pro’s upgraded video skills when it’s revealed later this year. He didn’t spill the beans on exact details, though.
Here’s what he mentioned:
In previous years, Apple put more effort into boosting the camera’s photo-taking powers. This time, they’re switching gears to focus on video upgrades. The aim for the 2025 iPhone lineup is to pull in vloggers and video makers, encouraging them to ditch separate cameras and rely on the iPhone for more of their projects. Expect Apple to push these video features when the new phones launch in September.
Over time, iPhones have already gained cool video tools like Action mode for steady shots, Cinematic mode for that blurry background effect, and other neat tricks. Several reports also suggest the iPhone 17 Pro will sport a fresh look for its rear cameras. A supposed sneak peek of the design showed a big rectangular camera strip with rounded edges on the back. Word is, it’ll pack three 48-megapixel cameras.
Gurman also dropped a reminder that Apple’s first foldable iPhone is still on track for 2026. With these updates, it seems Apple’s cooking up something exciting for video fans and creators alike!