According to reports, last year, affected by the epidemic, Amazon had to postpone the summer promotional spree until October. This year, Amazon hopes to hold this mid-year shopping spree as scheduled. According to a person familiar with the matter, this year’s Amazon Prime Day promotion will be held on June 21st and 22nd.
According to the records learned by the media, Amazon has notified employees of the date of the promotion and required employees to keep the information confidential until the official announcement of the date of the event in the next few days. Amazon did not immediately respond to a request for comment.
Amazon, the world’s largest online retailer, has been relying on annual grand promotions to increase sales while attracting and retaining subscribers to the Prime service. Users who subscribe to the Prime service can enjoy the most favorable and earliest discounts.
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The previous Prime Day event was usually held in July, but last year it was postponed to October due to the epidemic. Amazon has also stated before that that this year’s Prime Day will be set in June but did not disclose the specific date at that time.
The date when Amazon launches the Prime Day event is also very important in the retail industry because competitors often arrange competitive sales activities during the same period to take advantage of this annual large-scale promotion.
By the way, if consumers are not satisfied with Amazon’s grand ceremony, Can take advantage of the opportunity to attract shoppers to choose their own products.
Amazon first launched the Prime Day event in 2015, and then Prime Day gradually developed into a two-day sales event so that Amazon can process more transactions.
In the past, sudden increases in demand often put Amazon’s warehousing and delivery capabilities under tremendous pressure. In addition, due to concerns about the spread of the epidemic, Amazon intends to suspend Prime Day activities in Canada and India.
