Apple surpasses Xiaomi to return to second place in global smartphone market in Q3 2021

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Strategy Analytics announced the global smartphone shipments report for the third quarter of 2021. The report shows that 327.3 million smartphones were shipped in the third quarter, a decrease of 10.8% year-on-year. This was due to supply chain restrictions. The research company expects supply restrictions to continue in the first half of 2022.

In Q3 of 2021, Samsung continues to maintain its leading position, with a total of 69.3 million units shipped globally, with a market share of 21%, but shipments have fallen by 14% year-on-year. Although Samsung launched two foldable phones in the Galaxy Z series, some orders were not fulfilled due to supply chain shortages.

Apple surpassed Xiaomi

Apple shipped 46.5 million iPhones with a market share of 14.2%, surpassing Xiaomi to return to the second position. Supply restrictions have had a negative impact on the performance of the iPhone 13 series this quarter. However, with aggressive price cuts and promotional activities, the iPhone 12 series is still very popular in many markets.

Xiaomi ranked third in global shipments of 44 million units, with a market share of 13%. This performance was down 6% year-on-year and was also affected by supply chain shortages.

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OPPO (including OnePlus) shipped 36.8 million smartphones in the quarter, and Vivo shipped 33.6 million units. Both companies are also ranked in the top 5.

The report also shows that the Honor brand had a market share of approximately 5% in the third quarter, ranking eighth. Another Chinese brand TRANSSION (including Tecno, Intel, and Infinix) maintained strong momentum in the African and Indian markets, with strong growth in the quarter and ranked sixth. Lenovo-Motorola also achieved double-digit growth in shipments this quarter, mainly due to its popularity in the US, where it ranked ninth.

Strategy Analytics Q3 2021

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