After two consecutive quarters of positive growth, IDC has raised its near-term forecast for the global smartphone market. IDC’s global quarterly mobile phone tracking shows that in 2021, smartphone shipments are expected to reach 1.38 billion units, an increase of 7.7% over 2020.
This trend is expected to continue until 2022, with a year-on-year growth of 3.8%, with shipments totaling 1.43 billion units. Many markets around the world that have deployed 5G networks are continuing to migrate to 5G equipment, and emerging markets, after the impact of the epidemic has slowed, have shown strong demand for low-end and mid-range 4G mobile phones.
Looking ahead, IDC predicts that low single-digit growth will continue until 2025, with a five-year compound annual growth rate (CAGR) of 3.7%. In addition, IDC also pointed out that the supply side continues to vigorously promote 5G, and the average unit price continues to decline as a result.
IDC predicts that the average selling price of 5G Android devices in 2021 will drop by 12% year-on-year to US$456, and will fall below US$400 in 2022. Apple will continue to feel price pressure.