As per the Canalys report, smartphone shipments in the Indian market grew by 11% to 37.1 million units in the first quarter of 2021. The report mentioned that Xiaomi continued to maintain its leading position in the market, with shipments of 10.5 million units, accounting for 28% of the market share.
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Samsung is in second place with 7 million shipments, but its market share fell to 19% from 21% in the previous quarter. In addition, VIVO ranks third with shipments of 6.7 million units.
OPPO ranked fourth with 4.7 million unit, while Realme was ranked in the top five with 4.3 million unit shipment.
Canalys has predicted that smartphone shipments in the Indian market will decline sharply in the second quarter of 2021, due to the second wave of new crown popularity.
In Q1, as COVID-19 appeared to subside, the market saw a wide range of device offerings and a revived offline channel that catalyzed demand. “It was a quarter to celebrate in India, as every one of the top five vendors grew,” said Canalys Analyst Sanyam Chaurasia.
“As the geographical distribution of cases varies widely, a nationwide lockdown seems unlikely. But regional lockdowns could hamper transport of raw materials and devices due to limited inter-state travel. Hence, for smartphone brands and channels, building up optimum inventory could prove to be a hurdle in the second half of the year,” said Chaurasia.
“Looking further into 2021, unfavorable macroeconomic factors will lead to a rising smartphone ASP,” said Varun Kannan, Canalys Analyst.
