Google’s new ‘Pixel for Business’ program aimed to attract enterprise users

by Ashish

Google has started advertising its Pixel devices that are made for business purposes. The tech giant has recently launched the ‘Pixel for Business‘ website to attract companies to buy Pixel phones, and at the same time introduced a new slogan ‘Made for Business’.

Google said that Pixel phones have a large number of tools and technologies to support enterprise business needs across hardware, software, and built-in AI. It provides advanced security features, as well as security and operating system updates for at least three years. The company has listed three reasons for the built for the business program and here are they:

Safety and reliability

This section focuses on Google’s customized Titan M chip, which was first launched with Pixel 3 in 2018 to protect the bootloader, prevent the operating system from rolling back to an earlier version, and protect the data on the device.

Next comes biometric security (face unlock on Pixel 4 and Pixel Imprint fingerprint sensor on all other devices), 3 years of operating system and security updates, Google Play Protect for scanning applications, and government/enterprise security certification.

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Manage devices simply and seamlessly

The focus of this section is to simplify enterprise deployment through zero-touch registration, without manual settings, configuration through management APIs, and Android enterprise recommendation status. For end-users, there is a working model that separates personal information from business data, and there is also a hosted Google Play so that they can decide which applications they can install.

Google Assistant

By highlighting the Google Assistant assistant and getting the latest version of Android, users can “get help anytime, anywhere,” while Gmail, Docs, Duo, and Meet are “fully integrated.”

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