Netflix’s ad-based subscription basic plan now available in 12 countries

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In October this year, Netflix announced a new subscription plan called basic with Ads (basic advertising version), which launched on November 3 in 12 countries/regions. In the US, the plan costs $6.99 per month. In announcing the news, Netflix said it now has the confidence to offer every fan a corresponding price and plan.

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The initial 12 countries/regions include Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the United Kingdom, United States. Because younger people tend to watch less TV, they are not as exposed to TV commercials as older people.

Netflix says the basic subscription with ads is a good thing for advertisers because they will be able to show their products and services to more people. Viewers using this subscription will see 15- or 30-second commercials that run before and during shows and movies.

Netflix ad-based planAdvertisers targeting Netflix viewers will be able to control which shows their ads appear on, and can target specific countries and genres to prevent ads from running on shows that contain content such as sex, nudity, or violence. These controls should help brands avoid controversy and help target the audiences most receptive to their ads.

Moreover, Netflix’s ad-containing subscription limit only supports 720p. Some movies and TV shows will be unavailable due to licensing restrictions. Ad-based subscriptions will not support downloading movies and TV shows for offline viewing.


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