Xiaomi officially announced the release of a new logo designed by the original Kenza in three years at a cost of two million. After that, many online users ridiculed that the new logo seemed to simply change from square to round, whether Lei Jun was created by the designer.
Lei Jun responded to online user’s complaints about Xiaomi’s new LOGO in the Xiaomi live broadcast room yesterday, saying that a mature brand can only make minor changes to the LOGO. He stated that the logo can only be changed slightly.
It seems to be a simple change from square to round, but the font, spacing, color number, and other aspects have changed, additionally, Xiaomi also has a letter logo.
Recently, Xiaomi Technology Co., Ltd. has applied for the registration of nearly 90 trademarks with the word “Xiaomi” and the new Xiaomi logo pattern. The international classification includes scientific instruments, hand-made equipment, communication services, advertising sales, etc.
The current trademark status is all It is a trademark application. Xiaomi’s new logo adopts the “superellipse” digital beauty n:3 ratio, which is also the Alive life-sense design recommended by the original researcher. This is a mixture of Xiaomi orange and technology silver that symbolizes vitality and high technology.
The combination represents Xiaomi’s high-quality scientific and technological exploration, no matter what kind of environment, it can maintain visual harmony and self-personality.
