At the Xiaomi 2021 new product launch conference, Xiaomi founder, president, and CEO Lei Jun announced that the company has officially launched a new logo.
Lei Jun said, it is estimated that many people will say, is it right? Changed for 3 years? However, the designer told me that this is not only a simple transformation but also an internal and spiritual improvement.
According to reports, Xiaomi’s new logo was proposed by designer Kenya Hara. It has a new design concept and incorporates the Oriental philosophy in the vision of the Xiaomi brand.
Xiaomi stated that under the design concept of “Alive”, the new Xiaomi LOGO with the beauty of “super elliptical” outline design and is no longer limited to a certain corner of the screen.
Meanwhile, the company has also added a motion logo to the Xiaomi series of products, “representing Xiaomi’s high-quality scientific and technological exploration.”
Following the announcement of Xiaomi’s new logo, many people said that Lei Jun had been fooled, and recommended calling the police on the spot. Some personalities also think that the changes are not really obvious, except for the rounded corners.