OnePlus is planning to expand its smartphone business and its growth aspect in the US market. The company has recently collaborated with new partners (mSix&Partners) which is a North America media agency. Eventually, this cooperation will look after the growing demands of OnePlus smartphones within the US and Canada boundaries.
According to the information, the media agency will assist the Chinese tech maker in strategies, planning, investment, data analytics, and other marketing subjects. This will let OnePlus increase its smartphone business growth in the US. And most importantly, the company will also get a chance to overtake Apple to some extent.
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The Head of Marketing at OnePlus – Jay Liu tells that the collaboration with the mSix&Partners will help the company deal with technological challenges. Further, it will benefit the Chinese manufacturer to build a strong partnership with the consumers, retailers, and wireless carriers in the US.
Here is what Jay Liu mentions about the new partners and association:
“mSix&Partners brings an intensely well-informed vision of the modern shopper along with deep expertise in developing intelligent media solutions that connect with consumers and deliver meaningful business results. We look forward to working together to grow our brand presence and market adoption in the US and Canada.”
OnePlus can defeat Apple in the US?
OnePlus is considered one of the fastest-growing smartphone brands in the world. The company has retained a year-on-year increase of 15% in H1 2022. Meanwhile, the firm is constantly making efforts for smartphone business expansion in the global markets.
Ultimately, it looks like, these efforts could take over Apple in the coming time. And why not! OnePlus smartphones have everything that Apple iPhones have been delivering to their users to date. Moreover, OnePlus moves a step ahead when it comes to user interface customizations, camera features, design, processors, and operating systems.
Thus the new plans and schemes of OnePlus in smartphone business expansion could raise a risk factor for Apple in the US market. It would be worth seeing how things move on in this subject.
(Source)
