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Apple dropped a fresh iPhone 16 Pro advertisement this weekend, and it’s a real treat. To showcase the Audio Mix feature, they filmed a music video using the new iPhone, blending it with the lively spirit of the Brazilian Carnival.

A Carnival Vibe for the iPhone 16 Pro

The track, “Brasil em Cena,” sung by Brazilian artist Nilze Carvalho and composed by Jair Oliveira, brings energy to the ad. Apple says the video “honors Brazilian cinema with one of the world’s most exciting music styles” and pays respect to Brazil’s rich culture, where Carnival and movies come together for a memorable tale.

The Audio Mix tool lets iPhone 16 and 16 Pro users tweak sound in cool ways. You can quiet down noises or voices that aren’t in the shot, cut out background echoes, or shift all voices to sound like they’re coming from the front for a movie-like effect. Plus, you can adjust the audio even after recording.

In Brazil, this ad aired on TV during the 2025 Oscars, where the country cheered its first-ever win with “I’m Still Here” taking the Best International Feature Film award.

Carnival Fun on Apple’s Brazilian Site

To keep the Carnival party going, Apple spruced up its Brazil website with a festive look. Products like the new iPhone 16e and AirPods 4 pop up with confetti all around. They’ve also added a special Carnival playlist section on Apple Music for fans to enjoy.

Apple’s Carnival Tradition

This isn’t Apple’s first Carnival-inspired ad. They’ve done it before, like with the iPhone 7 Plus and iPhone X promotions, showing their love for Brazil’s colorful celebration.
With this latest ad, Apple mixes cutting-edge tech with Brazil’s joyful vibes, making the iPhone 16 Pro stand out in style.

In 2020, Apple rolled out privacy tags to show users what info an app might grab—like stuff tied to you or used to follow you around online. These tags were a game-changer, shining a light on apps that scoop up too much personal data. For example, you could see Signal barely touches your info, while Facebook Messenger slurps up everything it can for ads or upgrades. The goal? Help people pick apps wisely.

Lately, though, I’ve noticed folks wondering if these self-reported tags—tucked way down on an app’s App Store page—still sway anyone before they tap “Get.” Apple splits these “privacy nutrition tags” into three types:

• Data Tied to You: This is stuff like your name, address, email, exact location, or shopping history that’s linked to you, often for ads or tailoring the app. Developers have to spill it if it points back to you.
• Data Not Tied to You: Info collected but kept nameless, usually to tweak the app. Apple makes sure it can’t be traced back to you.
• Data That Tracks You: This follows you across apps and sites—like Google or Meta using your device ID for custom ads or selling it to data collectors.

People get loud about privacy when a hot new app, like Threads, sparks worry. Back then, users scratched their heads over why it listed “Health and Fitness” data with no clear reason. Yet Threads still shot to the top of social media downloads. So, do these tags really matter?

Here’s the catch: developers report this stuff themselves. Apple trusts them to be honest, which speeds up approvals but can blur the truth. For users, the tags are handy—if you dig for them and know what they mean. But just because they’re listed doesn’t guarantee they’re accurate. As Apple pushes privacy hard, the real challenge is teaming up with developers to make things clearer, explain data use better, and keep overstating in check. So, do privacy tags sway your downloads? Maybe—if you’re paying attention.

Apple announced new tools today to keep kids safer online. These updates include a clearer age rating system, an easier way for parents to set up accounts for their children, tweaks to what kids see on the App Store, and a new tool for app makers to check a user’s age range. This ensures kids only get content that fits their age.

The details are in a new guide called Helping Protect Kids Online, available on Apple’s developer website. The goal is simple: give parents more say over what their kids do online while keeping things private. Apple also wants to avoid broad laws that force the App Store to handle age checks for everyone.

First, setting up accounts for kids is getting easier. When someone makes a new account, Apple will ask for their age range. This is already in the iOS 18.4 beta. For kids under 13, there’s a “Connect to Family” option. Parents need to approve the account for things like the App Store, but Apple is making this smoother. Instead of needing a credit card, parents can now use their payment history with Apple and confirm it with Face ID or Touch ID.

Kids can start using their device right away if a parent isn’t around. Age-based limits will kick in for web browsing and messages, but app downloads will need parental approval later. Soon, parents can also fix the age on existing kid accounts if it’s wrong.

App makers must now share if their apps have user-made content, ads, or need age checks. This info will show up on App Store pages. Apple is also updating its age groups: from 4+, 9+, 12+, and 17+ to 4+, 9+, 13+, 16+, and 18+. Each category sets rules for what’s okay—like no violence for little kids or mature themes for teens. Kids won’t see or download apps beyond their age limit, and the App Store will promote apps that match their age.

Apple’s new tool for developers, called the Declared Age Range API, shares a user’s age range without giving exact details like birthdays. Parents decide if this info is shared, keeping privacy tight. These changes aim to balance safety and ease for families.

Spotify’s top boss, Daniel Ek, isn’t pleased with how Apple is handling the European Union’s Digital Markets Act (DMA). In a chat with Bloomberg, he took a swing at Apple, urging EU officials to crack down on the tech giant soon. Ek insists it’s high time “to make sure the rules stick” against Apple. Bloomberg’s Samuel Stolton reports:

Ek called Apple’s efforts to follow the DMA a “joke.” He accused the iPhone maker of dragging its feet and finding ways to avoid fully cooperating with the law, which puts tight controls on big tech companies.

“Europe needs to prove it’s serious about enforcing the rules already in place,” Ek told Bloomberg on Tuesday. He also pointed out that regulators in the U.S. are starting to pay closer attention to Apple’s actions.

The EU has already shown it’s unhappy with Apple’s first attempts to follow the DMA. Talks are likely underway about whether Apple should face bigger penalties.

Stolton adds: “EU competition boss Teresa Ribera has promised a decision on Apple’s DMA follow-through by late March. The law lets her slap fines as high as 10% of Apple’s yearly global earnings.”

Things have shifted a bit politically since then, though. With the U.S. President now pushing back against such moves, it’s uncertain if the EU will keep pressing Apple. Spotify and Ek have been vocal supporters of tougher rules on Apple for a while, so this latest nudge to the EU isn’t shocking. Still, Ek’s fresh complaints might stem from worries that the EU could drop the ball and let Apple off the hook.

Apple has recently stopped Russian developers from using its Apple Developer Enterprise Program (ADEP). According to Russian tech insiders who spoke with RBC, this change happened on February 12. With this program now off-limits, developers in Russia can’t build or share custom iOS apps for private use without putting them on the App Store. A tech firm in St. Petersburg told the news outlet that all their ADEP data was wiped out, leaving the program useless for them.

Before shutting it down, Apple seems to have given a heads-up to companies relying on Enterprise certificates. These certificates let developers approve and share apps internally, and Apple warned they’d stop working by mid-February. In Russia, ADEP was a big deal for testing apps without App Store approval. Big companies also used it to create tools like business apps, company chatbots, customer management systems, and delivery trackers for their teams.

Even though Apple halted product sales and cut back services like Apple Pay in Russia after the Ukraine conflict started, the App Store itself is still running there. That said, Apple has followed Russian rules by pulling certain apps—like VPNs and some news platforms—when the government asked. This move shows Apple tightening its grip on what Russian developers can do, even as some services stay active.

It’s a shift that’s likely to hit companies and tech teams hard, especially those who counted on ADEP for their day-to-day work. Want to dig deeper into this topic? Check out the discussion in the Political News forum on MSN, where this story was shared. Anyone can read it, but if you want to chime in, you’ll need to be a forum member with at least 100 posts.

Phil Schiller, a top Apple leader who helps run the App Store, told a court on Monday that he wasn’t thrilled about the 27% fee Apple now charges for purchases made outside its store. He worried it might upset developers and make Apple look like a bill collector, according to AP News.

Schiller shared these thoughts during a three-hour talk in court as part of a legal fight with Epic Games. “I wasn’t happy about chasing developers for money,” he said. He feared it would strain Apple’s bond with app makers and change how the App Store works by forcing it to track down payments.

Even with Schiller’s doubts, Apple’s big decision-makers—including CEO Tim Cook, the former money boss Luca Maestri, and the legal crew—went ahead with the plan. They settled on the 27% fee (a slight drop from the usual 30%) after a 2021 court case with Epic Games. The judge, Yvonne Gonzalez Rogers, said Apple wasn’t a monopoly but had to stop blocking developers from pointing users to other payment options outside the App Store.

So, Apple made a system where developers can get permission to add links to outside payment sites. But there’s a catch—Apple still takes a 27% cut on sales made within a week of clicking those links. Smaller businesses pay 12% instead of 15%. Epic’s boss, Tim Sweeney, called this a sneaky way to dodge the court’s real goal of opening up competition.

The court talks, set to wrap up by Wednesday, are digging into whether Apple’s following the rules from that earlier ruling. Judge Rogers isn’t thrilled, saying Apple’s team seems fuzzy on how they came up with the payment setup. Court papers show Apple studied how a clunkier outside payment process might push developers back to its own system. This whole clash started in 2020 when Epic pushed to break Apple’s control over in-app purchases, where Apple grabs 15% to 30% of the cash. It’s still a heated battle!

Pegasus spyware, created by NSO, is a danger to iPhone users’ privacy. This sneaky program can take over your phone without you doing anything. It grabs almost all your info and some versions can even turn on your camera and microphone. Pegasus uses secret flaws in iPhones that Apple hasn’t found yet. Still, Apple has a plan to catch it.

Apple’s Efforts to Find Pegasus

Apple built special tools into iOS to spot when spyware sneaks into an iPhone, even if they don’t know how it got there. When they think a phone’s been hit, they warn the owner and start hunting for the weak spot Pegasus used. Last summer, for example, Apple sent alerts to users in nearly 100 countries.

Apple has told tons of people in 98 countries that “mercenary spyware” might have attacked their phones, risking nearly all their private data. They admit they’re not always 100% sure, but they’re pretty confident and tell users to take the warning seriously.

Here are some past cases:

• Apple tipped off a Polish prosecutor her phone might be hacked by NSO.
• Apple warned pro-democracy activists in Thailand about a Pegasus attack.
• Apple alerted an Indian opposition leader about a possible iPhone hack.

Only Half of Infected Phones Caught

A new study says Apple is only finding about half of the phones hit by Pegasus. This info comes from iVerify, a mobile security company. They made a $1 app last year that lets you check your phone and send the results to them. You pay once and can scan monthly.

From those scans, iVerify figured out how common Pegasus is and checked if Apple warned the infected users. After big news coverage, 18,000 more people used the app and found 11 new Pegasus cases in December alone. Now, iVerify estimates about 1.5 out of every 1,000 scanned phones have Pegasus.

With more scans, they’re sure of this number. They also noticed that not just big shots as politicians get hit—regular folks in jobs like government, finance, logistics, and real estate do too. Some were tracked for years with different Pegasus types.  Surprisingly, Apple didn’t warn about half of these victims. Without verifying, they’d never know their phones were hacked. iVerify says they only counted phones they were sure were infected.

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