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  • Apple’s Global Reach: Over 2.35 billion devices now active

    Apple’s Global Reach: Over 2.35 billion devices now active

    Apple’s CEO, Tim Cook, announced during the latest earnings call that the company now boasts more than 2.35 billion active devices around the world. This update, which covers the first quarter of 2025, marks a new high for the tech giant.

    This impressive figure shows a growth from the last count in February 2024, when Apple reported 2.2 billion active devices. While specific numbers for each type of device weren’t shared, it’s known that Apple has consistently had over a billion iPhones in use globally.

    This growth underscores Apple’s strong presence in the market and its continued popularity among consumers. With products like the iPhone, iPad, and Mac, Apple has managed to keep users engaged and expand its ecosystem significantly. The company’s ability to maintain and increase its active user base is a testament to its innovation and customer loyalty.

  • Apple’s record-breaking quarter in 2025: $124.3B revenue and more

    Apple’s record-breaking quarter in 2025: $124.3B revenue and more

    Apple recently shared its financial results for the first quarter of 2025, discussing performance details with CEO Tim Cook and new CFO Kevan Parekh. Here’s a simple breakdown of the key points from the call:

    iPhone Sales and Apple Intelligence

    While Apple’s services revenue increased, and they saw growth in Mac and iPad sales, iPhone sales dipped slightly. This quarter, iPhones brought in $69.1 billion, less than last year’s $69.7 billion. The new Apple Intelligence feature, introduced in iOS 18, has not yet sparked a big update trend. However, Cook noted that iPhone 16 models are selling better in places where Apple Intelligence is available.

    Cook believes that as more people upgrade to newer iPhones, which support Apple Intelligence, usage will grow. He also mentioned upcoming support for more languages in April, which should help. He finds the email summarization feature invaluable, receiving hundreds of emails daily.

    Best Quarter Ever

    Tim Cook announced that this was Apple’s best quarter yet, with a revenue of $124.3 billion, up by four percent from last year. Apple’s active device count hit a new high at over 2.35 billion worldwide. However, sales in China dropped to $18.5 billion from $20.8 billion last year.

    Services Revenue

    The services sector shone brightly, earning $26.3 billion, a 14 percent jump from the previous year’s $23 billion. They set new records in the Americas, Europe, and other parts of Asia-Pacific, with over a billion paid subscriptions now.

    Mac and iPad Sales

    Mac sales were up to $9 billion from $7.8 billion, thanks to the new M4 models. Both new users and upgraders contributed to this growth. iPads also did well, with a 15 percent sales increase, largely due to the iPad Air and the budget iPad models, with many sales going to first-time iPad buyers.

    Other Notes

    On the topic of DeepSeek and reducing computational costs, Cook sees efficiency-driving innovation positively. Regarding future iPhone designs, he hinted at more innovation to come. With potential tariffs on the horizon, Apple is keeping a close watch but had no further comments.

    Looking Ahead

    For the next quarter, Apple anticipates low to mid single-digit growth in revenue with a gross margin expected between 46.5 and 47.5 percent.

    This earnings call highlights Apple’s ongoing strength in the tech market, even with some challenges like in China, affirming their position as a leader in technology and innovation.

  • Apple talks about ads on X again

    Apple talks about ads on X again

    The Wall Street Journal reports that Apple has been in discussions with X, the platform formerly known as Twitter, about bringing their ads back to the site. These talks happened just recently.

    In the past, Apple decided to stop its advertising on X back in 2023 after Elon Musk, X’s owner, made some controversial remarks that were seen as antisemitic. There were also concerns because Apple’s ads were appearing next to posts that supported Hitler.

    The situation got more complicated when Musk did something at Donald Trump’s inauguration that many thought looked like a Nazi salute. This has made some people question if Apple should even think about advertising on X again.

    However, Musk is very close to Trump and has a big influence in his administration. This might make it easier for Apple to decide to advertise on X again since Apple’s CEO, Tim Cook, gave a significant donation to Trump’s inauguration and was there in person. Other tech leaders have also been making financial moves to stay in good graces with the new administration.

    According to the Wall Street Journal, other big companies are also rethinking their advertising strategies on X. Amazon, for instance, is planning to increase its ad budget on the platform, which could help X manage its financial issues. Musk himself has admitted that X isn’t doing great; he’s said user numbers aren’t growing, and the site’s income isn’t much to brag about.

    Given the political and social aspects of this topic, we’ve placed the discussion in our Political News forum. Everyone can read the thread, but you need at least 100 posts to join in the conversation.

  • Apple’s new school year deal now live in Japan

    Apple’s new school year deal now live in Japan

    Apple has kicked off its yearly “Back to School” deal in Japan, following earlier launches in places like Australia, New Zealand, Brazil, and South Korea. This year, instead of giving away free AirPods or Apple Pencils like in other countries, Japan’s promotion includes Apple Gift Cards when you buy certain Mac or iPad models.

    Here’s how it works:

    • Buy a MacBook Air, MacBook Pro, or an iMac, and you’ll get a 22,000 yen Apple Gift Card.
    • For those interested in iPads, picking up a new iPad Pro or iPad Air will net you a 15,000 yen Apple Gift Card.

    The offer runs from January 30 to April 9, specifically for students and educational staff. If you’re a student at a university, college, or vocational school, or if you work as a teacher or staff member at any educational level, you qualify. Just make sure to verify your status through UNiDAYS when you place your order.

    This promotion is a great way for students and educators to save on new tech for the upcoming school year, making it easier to get equipped with the latest Apple devices.

  • Apple tried Intel for iPhone chips, but Tim Cook wasn’t impressed, says TSMC Founder

    Apple tried Intel for iPhone chips, but Tim Cook wasn’t impressed, says TSMC Founder

    TSMC, a big partner for Apple, makes chips for millions of their devices each year. But, according to their founder, there was a time when Intel tried to make chips for the iPhone but didn’t do well enough to impress Apple’s CEO, Tim Cook.

    TSMC Founder Wasn’t Worried About Intel Competition for iPhone Chips

    In a recent conversation on the Acquired podcast, Morris Chang, the founder of TSMC, talked about the history of working with Apple. One key point was back in February 2011 when Intel was considered for producing iPhone chips.

    At that time, Intel already made chips for Apple’s Macs. However, their attempt at iPhone chip production didn’t go as planned. Chang mentions a talk with Jeff Williams, who said, “We need to take a break from our talks for a couple of months because Intel’s top people have approached Tim Cook to discuss making chips for the iPhone.”

    Chang wasn’t too concerned because, in 2011, Intel didn’t have the same strong reputation it once did:

    “Jeff was talking about the iPhone,” Chang said. “I wasn’t too worried because Intel wasn’t the big deal anymore. I had to agree to Jeff’s request, but I wasn’t really concerned.”
    Later, Cook met with Chang over lunch at Apple’s headquarters, where he reassured Chang by saying, “There’s nothing to worry about,” explaining that Intel didn’t have the right know-how to be a chip foundry. Chang found this response brief but reassuring.

    Chang also shared insights on Intel’s customer relations:

    “Before Apple became our customer, I knew many of Intel’s customers in Taiwan, like all the PC makers. None of them were fans of Intel. Intel often acted like they were the only game in town.”
    He added that these customers “all wished there was another supplier.”

    You can view the complete interview for more insights into the tech industry’s past.

  • Apple warns about noise levels during Super Bowl LIX

    Apple warns about noise levels during Super Bowl LIX

    Apple, in partnership with the University of Michigan, has shared new findings from the Apple Hearing Study, focusing on how noise levels spike during Super Bowl events. These insights come right before Super Bowl LIX, set to happen in New Orleans on February 9th.

    Using data from more than 115,000 Apple Watch users through the Noise app, the research shows that noise levels during the last four Super Bowls were 1.5 to 3 decibels higher than on typical Sundays. Although 3 decibels might seem small, this increase means the sound energy doubles, posing a risk to our hearing.

    The study found that noise was particularly loud in states hosting the Super Bowl or where teams playing were based. This suggests more people in these areas were watching the game in big, noisy groups.

    Apple also pointed out some of its tech designed to protect your ears. The Noise app on the Apple Watch can warn you when sounds around you get too loud. Plus, the AirPods Pro 2 have a feature that helps lower the noise when you’re in a loud place, protecting your hearing while you enjoy the event.

    This study reminds us to be careful with our hearing, especially during big celebrations like the Super Bowl.

     

  • Video Calls from Space: Coming to Europe and the USA soon

    Video Calls from Space: Coming to Europe and the USA soon

    This year, people in Europe will be able to make video calls using satellite technology, thanks to a successful demonstration by Vodafone working together with AST SpaceMobile. The service will soon expand to the United States through AT&T, although it might take a little longer there.

    Just like the current satellite options for texting and calling, this new technology will work in places where there’s no regular phone signal.

    Apple Paved the Way with Satellite Messaging

    For many years, satellite communication was only possible with special equipment. However, smartphones have now caught up. Apple started this trend with its Emergency SOS via Satellite feature in 2022, which lets you contact emergency services from spots with no cell service. They’ve even updated it so you can send messages to your loved ones. Apple started with Globalstar but has now teamed up with SpaceX and T-Mobile to use Starlink’s satellite system.

    Voice and Internet from Orbit

    In 2023, AST SpaceMobile showed that regular phones could do more than just send messages via satellites; they could also make voice calls and use mobile data. They proved this by connecting a call from Maui, Hawaii, to Madrid, Spain, using their BlueWalker 3 satellite. They also managed to achieve a download speed of about 14 Mbps in another test.

    Satellite Video Calls Are Here

    Vodafone and AST SpaceMobile have now shown that video calls are possible too, using typical 4G/5G phones. They made history with the world’s first video call from space, connecting a call from a remote part of Wales where there’s never been mobile internet before. This was done by Vodafone’s engineer, Rowan Chesmer, who called Margherita Della Valle, showcasing the potential for internet access and messaging in areas without coverage.

    Vodafone plans to roll out this service across Europe by the end of 2026, although they haven’t shared how much it will cost yet. Meanwhile, AT&T is testing similar services in the US, but they’ll probably start after Europe. This new technology could change how we stay connected, especially in the most remote places.

  • Fun new golf game coming to Apple Arcade

    Fun new golf game coming to Apple Arcade

    Apple is getting ready to add another exciting game to Apple Arcade on February 6th. The game is called “PGA TOUR Golf Pro,” and it’s perfect for anyone who loves golf or enjoyed playing video games as a kid. Here’s what you can look forward to:

    What’s in Store

    Famous Golf Courses

    You’ll get to play on some of the world’s most famous golf courses in this game. Imagine walking through:

    • Pebble Beach Golf Links
    • The Links at Spanish Bay
    • Spyglass Hill Golf Course
    • Firestone Country Club
    • Bay Hill Club and Lodge
    • Harbour Town Golf Links
    • Latrobe Country Club

    Since this game is part of Apple Arcade, it will keep getting new updates, which means more courses will be added over time.

    Play Against Others

    The game lets you go head-to-head with other players or your friends in real time. No more waiting around for your turn; matches will be quick and exciting.

    Tournaments for Everyone

    There are daily and multi-day tournaments where you can climb leaderboards, win rewards, and improve your golfer’s skills. You’ll earn money and coins in the game, which you can use to buy better equipment and unlock new modes.

    Extras to Know

    • The game supports controllers for a better gaming experience.
    • It works on iOS, iPadOS, macOS, and tvOS.
    • The download size is about 2.6GB.

    My Thoughts

    I’m really looking forward to playing this game. The best part is that it’s included in Apple Arcade, so no extra cost or annoying in-app purchases. If you’re not already subscribed to Apple Arcade, you can start with a free one-month trial to check out this game and more. It’s a great way to enjoy high-quality games without breaking the bank.

  • Apple named world’s most admired company again

    Apple named world’s most admired company again

    For the 18th year in a row, Apple has been named the World’s Most Admired Company by Fortune magazine.

    Apple Logo

    The Fortune survey involves 3,380 business leaders from various sectors. They rate companies on nine different aspects such as innovation, how good they are for investors, how responsible they are towards society, and how well they attract new employees. Apple came out on top, with Microsoft and Amazon right behind, continuing their tradition of being among the best.

    This year’s 2025 rankings show that tech companies are still leading the pack. Nvidia has climbed to fourth place, a first for them, thanks to their big role in the world of artificial intelligence and making graphics processing units. Nvidia’s chips are key in the AI models created by companies like OpenAI, Google, and Microsoft.

    However, it’s not just tech; other types of companies are also doing well. Berkshire Hathaway, Costco, and JPMorgan Chase are also in the top seven. New entries this year in the top 50 include ServiceNow, Taiwan Semiconductor, and Novo Nordisk. An interesting point from this year’s list is that all ten of the highest-ranked companies are from the United States, showing a strong American presence at the top for the second year running.

  • 50 new and exciting iPhone features added since iOS 18

    50 new and exciting iPhone features added since iOS 18

    Since the launch of iOS 18 in September 2024, Apple has rolled out numerous updates, enhancing the iPhone experience with iOS 18.1, 18.2, and 18.3. Here’s a look at 50 features and improvements you might have missed:

    • Reset Your Control Center: If you’ve messed up your Control Center customization, iOS 18.1 lets you reset it to its original layout. Just go to Settings > Control Center and choose ‘Reset’.
    • Share AirTag Location: iOS 18.2 offers a new way to share the location of lost items with airlines or trusted friends. This feature works with AirTags and other Find My Network items, providing a link that can be viewed on any device.
    • Learn About Places: With iOS 18.2 on iPhone 16 models, you can get instant information about places by using Camera Control. Hold down the button, snap a photo, and see details like opening hours or make reservations right from your screen.
    • More Control Center Options: iOS 18.1 added new toggles for Satellite and AirDrop, giving you more control over connectivity options right from the Control Center.
    • Camera Control Activation: Now, with iOS 18.2, your iPhone’s screen needs to be on before you can use Camera Control, preventing accidental activation.
    • Add Events from Visuals: iOS 18.3 allows you to add calendar events directly from posters or flyers using Visual Intelligence on iPhone 16 models.
    • Selfie Mode: With iOS 18.1, switch to selfie mode by swiping on the Camera Control button, making selfies easier than ever.
    • Lock Focus and Exposure: iOS 18.2 introduces a way to lock focus and exposure on iPhone 16 models with a light press of the Camera Control button.
    • Share Music on TikTok: iOS 18.1 lets you share songs from Apple Music directly to TikTok, broadening your music-sharing options.
    • Identify Nature: iOS 18.3 enhances Visual Intelligence to help identify plants and animals in real-time on iPhone 16 models.
    • Full-Screen Video: The Photos app now offers a full-screen viewing mode for videos, making your memories more immersive.
    • Sleep Apnea Alerts: iOS 18.1 added sleep apnea detection for Apple Watch Series 10 and Ultra 2, alerting you to potential issues after gathering data over time.
    • iPhone Mirroring with Hotspot: iOS 18.2 allows you to mirror your iPhone to your Mac even when using Personal Hotspot.
    • Search with Camera: Visual Intelligence in iOS 18.2 lets you search online for items by taking a picture, handy for shopping or identifying unknown objects.
    • Proofread Your Text: iOS 18.1’s Writing Tools include proofreading functions to catch and correct typos, making your writing clearer.
    • Track Downloads: With iOS 18.2, you can monitor your Safari downloads directly from the Lock Screen or Dynamic Island.
    • Rewrite Text: Change the tone of your messages with iOS 18.1’s Rewrite tool for more effective communication.
    • Safari Data Management: iOS 18.2 provides new ways to manage your browsing data, including exporting and importing.
    • Volume Control on Lock Screen: iOS 18.2 reintroduced the ability to adjust media volume directly from the Lock Screen.
    • Summarize Emails: iOS 18.1 helps manage your inbox with email summaries, letting you quickly understand long messages.

    These updates, among many others, show Apple’s commitment to continuously improving the iPhone experience, making it more intuitive, personal, and capable. Keep your iPhone updated to enjoy these enhancements!