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  • Could Apple lose an important iPhone privacy tool in France?

    Could Apple lose an important iPhone privacy tool in France?

    For almost two years, French officials have been looking into a privacy tool on iPhones called App Tracking Transparency. This feature lets people choose if they want apps to follow their activity for ads or not. You’ve probably noticed those “Ask App Not to Track” messages popping up. Now, according to a recent Reuters story, the investigation is almost over—and it doesn’t look good for Apple.

    France Might Stop This Privacy Feature Soon

    The two-year review of Apple’s App Tracking Transparency in France should finish within the next month. And it seems Apple might not like the result.

    Reuters reporter Foo Yun Chee explains:

    French regulators are likely to tell Apple next month to stop this practice, saying it’s unfair to competition. They’ll probably add a fine too. This would be the first time a government blocks this feature. In France, fines for such issues can reach up to 10% of a company’s yearly earnings worldwide.

    So, two big things could happen when this case ends:

    • Apple may have to turn off this feature for people in France.
    • The company could also face a penalty.

    Back in 2023, when this probe began, we noted: “Apple’s being accused of playing favorites and setting unclear, unfair rules about how user info can be used for ads.”

    Apple shared this comment with 9to5Mac during an earlier debate about the feature:

    “We at Apple think your data is yours. You should decide if it’s shared and with whom. App Tracking Transparency just lets users pick whether apps can track them or pass their info to data collectors. These rules are the same for everyone, including us, and we’ve had lots of support from privacy fans and regulators.”

    Beyond France, Germany and Italy are also checking out this feature. Usually, the worry isn’t the tool itself but how Apple uses it for its apps. In the U.S., companies like Meta have complained the most—not regulators. They say this privacy option has hurt their ad income.

  • What’s happening with WWDC 2025? here’s the scoop

    What’s happening with WWDC 2025? here’s the scoop

    Apple fans, get ready—one of the biggest events of the year is coming soon! WWDC happens every June, and it’s when Apple shows off what’s new for its software, like iOS, watchOS, and macOS. In 2025, we’ll see iOS 19, watchOS 12, macOS 16, and more.

    When Will Apple Share WWDC 2025 Plans?

    Apple usually tells us about WWDC in March. Looking back, here’s when they’ve done it before:

    • 2017: February 16
    • 2018: March 13
    • 2019: March 14
    • 2020: March 13
    • 2021: March 30
    • 2022: April 5
    • 2023: March 29
    • 2024: March 26

    Since the timing has been pretty steady lately, I’d guess WWDC 2025 will be announced in late March.

    When Is WWDC 2025 Happening?

    WWDC usually takes place in early June. Here are some past dates:

    • 2017: June 5-9
    • 2018: June 4-8
    • 2019: June 3-7
    • 2020: June 22-26
    • 2021: June 7-11
    • 2022: June 6-10
    • 2023: June 5-9
    • 2024: June 10-14

    One thing to note: Apple’s been slow with some iOS 18 features from last year. Big Siri upgrades might not come until May or June 2025 with iOS 18.5. Could that push WWDC a bit later? It’s possible!

    What’s Coming at WWDC 2025?

    This year, Apple Intelligence will steal the show. Reports say iOS 19 will bring a smarter Siri that acts more human, powered by fancy tech like ChatGPT or Google’s Gemini. There’s also talk that iOS 19 might borrow some cool design ideas from visionOS, like a major update to the Camera app. Some iOS 18 features got delayed to spring 2026, so WWDC 2025 might tease a bunch of iOS 19 goodies that won’t arrive right away. Want more? Check our iOS 19 guide! Apple will also reveal:

    • iPadOS 19
    • visionOS 3
    • tvOS 19
    • macOS 16
    • watchOS 12

    Any New Gear?

    Hardware’s a maybe. The M4 MacBook Air could drop before WWDC, but the M4 Mac Studio and Mac Pro might show up at the event. Stay tuned!

  • Why Apple TV+ is going big on shows from around the world

    Why Apple TV+ is going big on shows from around the world

    Netflix recently shared its latest report on what people watched most in the last half of 2024. One standout detail from this report might clue us in on why Apple TV+ is suddenly focusing so much on shows and movies that aren’t in English.

    Netflix’s Worldwide Fans Love Variety

    Netflix is a giant compared to Apple TV+, so it’s tricky to compare their hits side by side. Still, the report revealed something eye-opening: almost a third of all Netflix viewing comes from shows and films in languages other than English. That’s a huge slice of their massive audience! Plus, three of their top 10 most-watched shows—like Squid Game season 2—weren’t in English either.

    Netflix has been pouring effort into global stories for years, and it’s clearly working as they grow fans all over the world. Apple TV+, though smaller, is starting to follow a similar path by boosting its lineup of non-English shows.

    Apple TV+ Steps Up with Global Stories

    In its early days, Apple TV+ made a few non-English shows like Pachinko and Drops of God. Critics loved them, but they were exceptions in a mostly English collection. Lately, though, things have changed fast. Since September, Apple TV+ has rolled out new titles like:

    • Berlin ER (a German hospital show)
    • Love You to Death (a Spanish rom-com)
    • You Would Do It Too (a Spanish crime story)
    • Where’s Wanda? (a German funny mystery)
    • Midnight Family (a Spanish doctor drama)
    • La Maison (a French fashion tale)

    Even with fewer releases overall, Apple TV+ is now dropping about one new non-English show each month. Netflix’s winning streak with global hits might be the push behind this shift.

    Aiming for Fans Everywhere

    While the U.S. is still Apple’s main focus, these moves show they’re dreaming bigger—hoping to win over viewers worldwide. Maybe the buzz around Severance will get more people hooked on their global gems too. Apple TV+ costs $9.99 a month and offers popular shows and movies like Ted Lasso, Severance, The Morning Show, Silo, and Shrinking.

  • Apple offers discounts on refurbished M4 iMacs

    Apple offers discounts on refurbished M4 iMacs

    Apple recently started selling the M4 Mac mini and MacBook Pro at lower prices in its refurbished store. For a while, the M4 iMac, which came out at the same time, wasn’t included. Good news—Apple has now added it, so the whole M4 Mac family is available!

    Refurbished M4 iMacs Come in Many Colors and Options

    You can now grab the M4 iMac from Apple’s refurbished store in different colors and setups, all at nice savings (spotted by MacRumors).

    The regular price for the basic M4 iMac is $1,299 when brand new. But if you go refurbished, it’s only $1,099—and it still comes with all the matching accessories, like the keyboard and mouse.
    Since all M4 Macs now kick off with 16GB of memory, the starting model is a solid pick compared to older versions.

    That said, many people might want more storage space. Apple has several bigger SSD options to choose from. Just keep an eye on the discounts—they can change depending on how much storage you pick.

    Compare Prices Before You Buy

    If you’re thinking about getting an M4 iMac, don’t skip checking Amazon. They’ve got brand-new ones on sale, sometimes close to Apple’s refurbished prices.

    For instance, a new basic M4 iMac is going for $1,149 right now. That’s just $50 more than Apple’s refurbished version. So, it’s worth a look to see which deal feels right for you! Whether you go refurbished or new, the M4 iMac is a colorful, powerful choice at a better price than before.

  • Spotify boss slams Apple’s EU rules follow-up, pushes for tougher action

    Spotify boss slams Apple’s EU rules follow-up, pushes for tougher action

    Spotify’s top boss, Daniel Ek, isn’t pleased with how Apple is handling the European Union’s Digital Markets Act (DMA). In a chat with Bloomberg, he took a swing at Apple, urging EU officials to crack down on the tech giant soon. Ek insists it’s high time “to make sure the rules stick” against Apple. Bloomberg’s Samuel Stolton reports:

    Ek called Apple’s efforts to follow the DMA a “joke.” He accused the iPhone maker of dragging its feet and finding ways to avoid fully cooperating with the law, which puts tight controls on big tech companies.

    “Europe needs to prove it’s serious about enforcing the rules already in place,” Ek told Bloomberg on Tuesday. He also pointed out that regulators in the U.S. are starting to pay closer attention to Apple’s actions.

    The EU has already shown it’s unhappy with Apple’s first attempts to follow the DMA. Talks are likely underway about whether Apple should face bigger penalties.

    Stolton adds: “EU competition boss Teresa Ribera has promised a decision on Apple’s DMA follow-through by late March. The law lets her slap fines as high as 10% of Apple’s yearly global earnings.”

    Things have shifted a bit politically since then, though. With the U.S. President now pushing back against such moves, it’s uncertain if the EU will keep pressing Apple. Spotify and Ek have been vocal supporters of tougher rules on Apple for a while, so this latest nudge to the EU isn’t shocking. Still, Ek’s fresh complaints might stem from worries that the EU could drop the ball and let Apple off the hook.

  • Apple’s New 5G Chip: Which devices will get it?

    Apple’s New 5G Chip: Which devices will get it?

    Apple has introduced its own 5G chip, called the C1 modem, in the new iPhone 16e. This is different from other iPhone models that still use Qualcomm’s modems. Most people might not notice the switch, but it’s a big step for Apple, which has been working on this technology since at least 2018.

    We don’t have speed test results for the C1 modem yet, but it’s likely to be slower than Qualcomm’s Snapdragon X71 modem found in the iPhone 16. Apple wants to match or beat Qualcomm someday, though that could take a few years. For now, the C1 modem shines in another way: it uses less power. This helps the iPhone 16e have the best battery life of any 6.1-inch iPhone, even better than the regular iPhone 16. Apple’s knack for blending hardware and software shines through here.

    Apple says the C1 is just the beginning. In a recent statement about its U.S. manufacturing plans, the company hinted at putting its custom 5G modems in more gadgets soon. The C1 took years of research and teamwork from thousands of engineers. It’s part of a bigger plan to improve modems across Apple products.

    So, what’s next? Expert Ming-Chi Kuo says the super-slim iPhone 17 Air, coming later this year, will also use the C1 modem. The iPad 11, expected in March or April, could be another fit for it, especially the versions with cellular data. Looking further ahead, reports from Mark Gurman suggest Apple might add 5G to Macs and Vision Pro devices someday.

    Apple plans years for its chips—up to four years for iPhone processors—and the same goes for modems. The company is already designing C2 and C3 modems. The C2 could bring faster mmWave 5G, while the C3 might outdo Qualcomm. All iPhone 18 models and the iPad Pro could get the C2 modem. Eventually, Apple might even blend the modem into its main iPhone chip.

    Why make its own modem? Apple wants to depend less on outside companies like Qualcomm and avoid past tensions with them. Though they settled a lawsuit and agreed to work together until 2027, Apple’s goal is to stand on its own. Years ago, it tried Intel modems, but they weren’t as good as Qualcomm’s. Now, with the C1, Apple’s dream of controlling its tech is coming true. Soon, every Apple device with cellular might run on its own modem.

  • Apple’s security update in the UK made simple

    Apple’s security update in the UK made simple

    On February 21, Apple stopped offering its Advanced Data Protection feature in the UK after the government quietly asked for a way to unlock private user data stored in iCloud—not just in the UK, but everywhere. This decision has left some UK Apple users wondering how safe their information is now. Let’s break it down.

    What Was Advanced Data Protection?

    Advanced Data Protection, or ADP, started in 2022 as Apple’s top security option for iCloud. It’s a setting users can turn on to lock more of their data—like backups, photos, and notes—with a special kind of protection called end-to-end encryption. This means only the user can unlock it on their own devices, and no one else, not even Apple, can peek inside. Without ADP, Apple uses regular encryption for things like email and calendars, where it keeps a spare key and can open the data if a court orders it.

    Not many people likely used ADP since Apple never shared numbers. Some might not know about it, while others have older devices that can’t handle it because they need the latest software.
    Who’s Impacted by This Change?

    This affects two groups in the UK:

    • New users: Since February 21, they can’t turn on ADP. They’ll see a message saying it’s no longer available.
    • Current ADP users: If you already had it on, you’ll need to switch it off yourself soon to keep using iCloud. Apple can’t do it for you and promises more help later.

    If you never used ADP, nothing changes—your data still has Apple’s basic protection, where Apple holds the key.

    What’s Still Safe?

    Even without ADP, some iCloud features stay super secure by default, like iMessage, FaceTime, passwords, and health info. These use end-to-end encryption no matter what.

    Why Did This Happen?

    The UK government used a law to secretly demand Apple build a hidden way into encrypted data worldwide. Apple said no, worried it would weaken security for everyone—like leaving a house key out for anyone to find. Instead, they pulled ADP from the UK, hoping to bring it back someday with better safety for users.

  • Apple announces iOS 18.4 launch in April with exciting updates

    Apple announces iOS 18.4 launch in April with exciting updates

    Apple recently shared that iOS 18.4 will roll out in April, bringing fresh features for iPhone users.

    What’s New in iOS 18.4

    Apple News+ Food Section

    Starting with iOS 18.4, Apple News+ subscribers will enjoy a brand-new Food section. It’s packed with thousands of recipes, plus articles on restaurants, healthy eating tips, and kitchen must-haves. Top food magazines like Allrecipes, Bon Appétit, and Serious Eats will contribute content. The first test version of iOS 18.4 is already out for developers and curious users to try. While some expected Siri upgrades—like understanding personal details or screen info—aren’t in this beta, there are still plenty of cool additions to explore.

    Key Features Available Now

    Priority Notifications

    A handy new tool sorts your most urgent alerts and puts them front and center on your Lock Screen. You can switch this on in Settings under Notifications. Note: This works only on iPhone 15 Pro, Pro Max, or any iPhone 16.

    Apple News+ Food

    The Food section in the News app offers subscribers tons of recipes and food stories at no extra charge. You can browse daily updates, save favorites for later, and even use a step-by-step cooking mode—all beautifully laid out.

    Ambient Music

    A new Control Center option lets you play relaxing tunes sorted into four moods: Sleep, Chill, Productivity, and Wellbeing.

    More Goodies

    This update expands Apple Intelligence to languages like French, Spanish, Japanese, and more. There’s also a “Sketch” style for creating images from text in Image Playground. In some cars with big screens, CarPlay now shows extra app icons. Plus, EU users can pick a default maps app, and everyone can choose a translation app.

    Coming Soon

    Vision Pro App

    Later, iOS 18.4 will add an app for Vision Pro owners to manage downloads, explore TV content, and get tips—available once the update hits.

    New Emoji

    Fresh emojis—like a tired face, fingerprint, or shovel—will join the lineup, continuing Apple’s tradition of fun updates.

    With iOS 18.4, Apple keeps making your iPhone experience better and more personal!

  • All the cool Apple Intelligence features you can use now

    All the cool Apple Intelligence features you can use now

    Apple Intelligence is the name for a bunch of smart, AI-driven tools that work on iPhone, iPad, Mac, and soon Vision Pro. These features have popped up in updates like iOS, iPadOS, and macOS, making your devices work in fresh, exciting ways. Here’s a simple rundown of what’s available now, plus a peek at what’s on the way.

    First Up: iOS 18.1 Brings Writing Help, Photo Tricks, and More

    • Writing Help: Fix mistakes, rephrase sentences, or tweak your text anywhere on your device.
    • Photo Clean-Up: Easily erase stuff you don’t want in your pictures.
    • Memory Movie Maker: Tell it what you want, and it’ll whip up a video from your photos.
    • Smart Photo Search: Find the exact pics or videos you need with better search.
    • Notification Highlights: Get short, useful summaries of your alerts.
    • Siri Boost: Siri’s smarter now—better answers, a fresh look, a smoother voice, and you can even type to it.
    • Top Emails First: Your most urgent emails jump to the top.
    • Quick Replies: Get handy reply suggestions in Mail and Messages.
    • Email and Chat Summaries: See short recaps of conversations instead of scrolling forever.
    • Focus Mode Upgrade: Block distractions but let big stuff through with smarter alerts.

    Next: iOS 18.2 Adds Fun Stuff Like Genmoji and Image Tools

    • Genmoji: Create your own emojis for any app.
    • ChatGPT with Siri: Siri teams up with ChatGPT for extra smarts, or you can ask ChatGPT directly.
    • Image Playground: Make cool AI pictures in cartoon or drawing styles.
    • Visual Smarts: Point your camera at something and get info about it.
    • Image Wand: Turn doodles into pretty artwork in Notes.
    • ChatGPT Writing: Let it write fresh text for you in any app.

    Coming in iOS 18.3: Smarter Visual Tools

    • Poster to Calendar: Snap a flyer and add the event to your schedule.
    • Nature ID: Figure out what plants or animals you’re looking at.

    Soon in iOS 18.4 and Beyond

    The iOS 18.4 beta (out in April) might tweak these, but here’s what’s testing now:

    • Key Alerts: Important notifications stand out on your Lock Screen.
    • More Image Styles: Add a sketch look to your AI-made pics.
    • Vision Pro Joins In: Apple Intelligence hits Vision Pro with visionOS 2.4.

    Final Thoughts

    Apple’s just warming up with these AI goodies. Expect more surprises at WWDC in June for iOS 19. Love it or not, these tools will keep changing how you use your gadgets as they grow smarter and blend into your daily life.

  • Apple’s new ‘HomePad’ gets a cooking boost in iOS 18.4

    Apple’s new ‘HomePad’ gets a cooking boost in iOS 18.4

    The iOS 18.4 beta just dropped, and it’s got a cool surprise: a Food hub and cooking guide in Apple News. But here’s the real kicker—a new gadget I’m calling the ‘HomePad’ is on the way, and this cooking feature feels like it was made just for it.

    iOS 18.4 Brings a Fun Cooking Tool

    People thought iOS 18.4 would focus on making Siri smarter. That’s not in the first beta yet—maybe it’s coming in iOS 18.5. Instead, we got a shiny new food section that’s stealing the show. If you’ve got Apple News+, the News app now has a special Food area. It’s packed with recipes, restaurant details, and a handy cooking mode—perfect for food lovers.

    Apple’s press release explains it best:

    The Food feature lets you explore tons of recipes in a Recipe Catalog that grows daily. The layout is simple and pretty, showing ingredients and steps clearly. There’s a cook mode that zooms in on each step, and you can save recipes to use offline later.

    It’s a lot like how Apple Music shows lyrics or Podcasts display transcripts—a clean, bold look that highlights the text. The step you’re on glows, while others stay faded but readable. It works great on iPhones and iPads, but it’s going to shine on the HomePad when it arrives, probably this spring. Maybe it’ll even get its own Cook app!

    HomePad: Your Kitchen Buddy

    Mark Gurman says the HomePad will be super flexible for any room. It’ll come with parts you can swap—like wall mounts for a security panel vibe or bases with speakers for the kitchen or desk. Apple sees it helping with FaceTime calls while you cook or chat in work meetings.

    I bet there’ll be a fridge magnet option too, even if Gurman didn’t mention it.

    We’ve spotted clues in iOS 18.4’s code about this Home gadget, including something called ‘CookingKit’ that fits the HomePad perfectly. Picture this: a hands-free recipe guide where you just say, “Siri, next step,” and keep cooking.

    Cooking help is only one piece of the HomePad puzzle, but it already sounds like a fresh twist on Apple’s lineup.

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