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Apple’s decision to hold off on releasing new Siri features has sparked some tough headlines lately. It even led to a big team meeting where one boss called the situation “messy and awkward.” But here’s the thing—waiting might have kept Apple out of an even bigger problem.

New Siri Features Weren’t Ready Yet

Pushing back iOS updates doesn’t look good, especially when the news paints it in a harsh light. But what’s way worse? Releasing key features that flop. According to notes leaked from that meeting, that’s exactly what Apple dodged with Siri.

Mark Gurman shared that an exec, Walker, explained the delay happened because the new tech wasn’t up to par. It worked decently only about two-thirds to 80% of the time. He said they’d rather keep improving it so people could actually trust it. Features that only work some of the time? That’s a no-go for Apple. Even 80% isn’t solid enough. Can you imagine them sending out something that shaky? I sure can’t.

Why Siri’s Delay Was a Smart Move

These Siri upgrades weren’t small tweaks—they were a big deal. Apple hyped them up last June, promising a smarter assistant that knows your texts, schedule, and more. If they’d rolled out nearly a year later and still messed up, it’d be a bad look. Worse, though, these features are meant to handle important stuff. If they failed even a little, it could cause real headaches.

Take this example from John Gruber: Imagine asking Siri when your mom’s flight lands. It says, “4:30, on time,” so you head to the airport. But if it’s wrong and she lands at 7:30—or worse, 1:30—you’re either waiting forever or leaving her stranded. That’s the kind of trust Siri’s supposed to earn. If it shipped half-ready, it’d be a disaster for Apple.

There’s an old saying from Nintendo’s Shigeru Miyamoto: “A late game can turn out great, but a rushed one stays bad forever.” Games and phone updates aren’t identical, and some debate if he even said it. Still, it fits here. A delayed Siri could end up awesome. A rushed one? That’d hurt Apple and us for good.

Apple is still dealing with the news from last week that some exciting Siri updates tied to Apple Intelligence won’t arrive as soon as hoped. These features have been pushed back with no set release date. Over the weekend, Apple even removed a YouTube ad showing off one of these features—personal context—on the iPhone 16.

Now, the company has added a short note on its website wherever these upcoming Siri tools are mentioned, especially on pages promoting the iPhone. These Siri upgrades were meant to make life easier. They’d help users dig up details from chats with friends or family—like flight info or book suggestions—by searching through Messages, Mail, and other apps. Another perk, called on-screen awareness, would let Siri act on whatever you’re looking at, like asking it to “spruce up this picture” while viewing a photo.

Last Friday, Apple confirmed the delay with a brief statement. It said, “We need more time than expected to get these features ready, and they’ll roll out sometime next year.”

The note now on Apple’s website is simpler but still unclear. It says:

Siri’s ability to understand personal context, work with what’s on your screen, and handle tasks in apps is still being built. These will come in a future update.

You’ll spot this same message on pages for the iPhone 16e, iPhone 16, iPhone 16 Pro, iPad, and more—anywhere these features were hyped up before without a hint that they weren’t ready. Apple hasn’t shared an exact timeline, but we’re guessing this “future update” might tie in with iOS 19. The first test version of iOS 19 should show up at WWDC in June 2025. Still, an update to iOS 19 could land anytime between fall 2025 and summer 2026. So, don’t hold your breath waiting for it!