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  • Apple talks about ads on X again

    Apple talks about ads on X again

    The Wall Street Journal reports that Apple has been in discussions with X, the platform formerly known as Twitter, about bringing their ads back to the site. These talks happened just recently.

    In the past, Apple decided to stop its advertising on X back in 2023 after Elon Musk, X’s owner, made some controversial remarks that were seen as antisemitic. There were also concerns because Apple’s ads were appearing next to posts that supported Hitler.

    The situation got more complicated when Musk did something at Donald Trump’s inauguration that many thought looked like a Nazi salute. This has made some people question if Apple should even think about advertising on X again.

    However, Musk is very close to Trump and has a big influence in his administration. This might make it easier for Apple to decide to advertise on X again since Apple’s CEO, Tim Cook, gave a significant donation to Trump’s inauguration and was there in person. Other tech leaders have also been making financial moves to stay in good graces with the new administration.

    According to the Wall Street Journal, other big companies are also rethinking their advertising strategies on X. Amazon, for instance, is planning to increase its ad budget on the platform, which could help X manage its financial issues. Musk himself has admitted that X isn’t doing great; he’s said user numbers aren’t growing, and the site’s income isn’t much to brag about.

    Given the political and social aspects of this topic, we’ve placed the discussion in our Political News forum. Everyone can read the thread, but you need at least 100 posts to join in the conversation.

  • Old Apple Watches can’t get new software update

    Old Apple Watches can’t get new software update

    The latest watchOS 11.3 update has accidentally messed up updates for some older Apple Watches, according to what people are saying on social media.

    If you have an Apple Watch Series 4, Series 5, or the first Apple Watch SE, you might run into a problem. These models can’t move to the new watchOS 11, and now, there’s a glitch that stops them from getting the last big update for watchOS 10, called watchOS 10.6.1.

    If your Apple Watch wasn’t on watchOS 10.6.1 before the new updates came out, you won’t be able to install it now. So, if you’re using one of these older watches with an older software version, you’re stuck. Also, some of these watches won’t connect to your iPhone if they’re on an older version of watchOS 10.

    This problem only affects the older models that can’t go beyond watchOS 10, specifically those not already updated to 10.6.1 from last August. Apple is expected to sort this out soon, so keep an eye out for a fix.

  • Apple drops to third in China’s smartphone market due to declining sales

    Apple drops to third in China’s smartphone market due to declining sales

    Apple has seen a big drop in iPhone sales in China, moving from the top spot to third place in the last three months of 2024. According to a report from Counterpoint Research, iPhone sales in China decreased by 18.2% compared to the previous year in the fourth quarter of 2024.

    This left Apple with a 17.1% share of the market, behind Huawei with 18.1% and Xiaomi with 17.2%. Just a year before, Apple was leading with a 19% share. This is the first time since the U.S. banned Huawei that Apple has been outranked by a Chinese company.

    Several reasons explain Apple’s struggles in China. One is the tough competition from local brands, and another is that Apple’s new “Apple Intelligence” feature, launched with the iPhone 16 in September 2024 in the U.S., isn’t available in China because of local laws.

    Apple might work with Chinese companies to offer these features later. Meanwhile, Huawei has done well, growing by 15.5% thanks to AI in their Mate 70 and Nova 13 phones. The overall smartphone market in China also shrank by 3.2% in the same quarter, being the only period in 2024 with less growth.

    Despite this, Apple held onto third place, with sales figures close to Xiaomi’s.

  • Elevating Apple Music playlists with AI artistry

    Elevating Apple Music playlists with AI artistry

    Apple Music hasn’t seen direct AI enhancements yet, but a new feature from Apple Intelligence, introduced with iOS 18.2, is indirectly enhancing the music app experience. Here’s how:

    Image Playground: The Artwork Solution for Apple Music

    Apple’s Image Playground is an AI tool designed to generate unique images. While not yet integrated into Apple Music, it offers an innovative way to enhance playlist aesthetics. Previously, selecting or creating the perfect artwork for playlists was often a challenge, with the default options feeling repetitive or lacking personal touch.

    Now, with Image Playground, users can craft bespoke artwork. The process is straightforward: describe your vision in the app, and AI generates several images to choose from. Once you’ve selected your favorite, save it to your Photos library and import it into your Apple Music playlist. This is done by accessing the playlist, hitting the edit option from the three dots menu, and selecting the camera icon to add your custom image.

    A New Era for Playlists

    The introduction of Image Playground has transformed playlist creation from a functional task into an artistic one. It allows for a more personalized listening experience, where each playlist not only sounds unique but looks unique too. Initially perceived as just a playful tool, Image Playground has found a practical application in enhancing the visual appeal of Apple Music playlists.

    As we look forward to potential updates, there’s hope that future iOS versions might integrate this feature directly into Apple Music, making the process even more seamless. For now, Image Playground stands as a testament to how AI can subtly improve everyday app functionalities, turning them into sources of creativity and personal expression.

  • Trump announces major Apple investment in U.S. following election victory

    Trump announces major Apple investment in U.S. following election victory

    In a recent victory rally held ahead of his inauguration, President-elect Donald Trump revealed that he had a conversation with Apple CEO Tim Cook. Trump announced that Cook has pledged a significant new investment in the United States, attributing it to his recent election win.

    Trump highlighted during the rally that several companies, including SoftBank, DAMAC, and notably Apple, are set to increase their investments in America. “I spoke with Tim Cook of Apple,” Trump said, “He said they’re going to make a massive investment in the United States because of our big election win.”

    This statement comes as Apple continues to bolster its manufacturing footprint in the U.S., despite the bulk of its products like iPhones and Macs being assembled abroad, primarily in China. However, under the Biden administration, initiatives like the Chips Act have already started to shift some manufacturing back, with subsidies aiding companies like TSMC, a key Apple supplier, in establishing U.S. plants.

    Trump did not delve into the specifics of this new investment commitment in terms of size or the nature of the investment. There has been no immediate response from Apple regarding these claims. This announcement also coincides with Cook’s donation of $1 million towards Trump’s inauguration, signaling a continued cooperative relationship between the tech giant and the incoming administration.

  • Tim Cook to donate $1 Million to Trump’s inaugural fund, Apple schedules Q1 2025 earnings call

    Tim Cook to donate $1 Million to Trump’s inaugural fund, Apple schedules Q1 2025 earnings call

    Apple’s CEO, Tim Cook, is making headlines for his personal $1 million donation to former President Donald Trump’s inauguration fund, according to Axios. This move, separate from any corporate contributions by Apple, reflects Cook’s approach to fostering relationships with influential political leaders, a strategy he has adhered to in the past.

    Cook’s Relationship with Trump

    Cook’s decision is reportedly “in the spirit of unity.” The donation follows a history of Cook engaging with Trump during his first presidency. In 2016, Cook congratulated Trump on his election victory through social media and later dined with him at Mar-a-Lago. These actions were interpreted as Cook’s effort to ensure open communication with the administration, especially as Apple faced mounting regulatory challenges.

    Apple, along with other tech giants, has been under scrutiny. In March 2024, the U.S. Department of Justice (DoJ) filed an antitrust lawsuit against the company, accusing it of violating competition laws through its platforms. This case, a significant challenge for Apple, is expected to unfold during Trump’s potential tenure.

    Cook’s move to support Trump’s inauguration fund mirrors similar contributions from prominent corporations and executives, including Amazon, Meta, Uber, OpenAI’s Sam Altman, Goldman Sachs, Bank of America, and others.

    Apple’s Upcoming Q1 2025 Earnings Call

    In related news, Apple has announced its first earnings call for 2025, scheduled for Thursday, January 30, at 2:00 PM Pacific Time. The call will provide insights into Apple’s financial performance during the 2024 holiday quarter, a critical period for the company’s sales.

    CEO Tim Cook and the newly appointed CFO, Kevan Parekh, will lead the discussion. This marks Parekh’s first earnings call since taking over from Luca Maestri, who transitioned to the role of Vice President of Corporate Services after a successful tenure as CFO.

    Expectations for Q1 2025 Results

    Apple’s Q1 performance will reflect the impact of its latest product lineup, which includes the updated iPad mini, Mac mini, MacBook Pro, and iMac models launched in late 2024. These devices were strategically released ahead of the holiday season, and analysts are eager to see their reception in the market.

    For context, Apple’s Q1 2024 results set a high benchmark, with revenue reaching $119.6 billion and a net quarterly profit of $33.9 billion. The company projected modest growth for Q1 2025, anticipating revenue increases in the low to mid-single digits year-over-year.

    Navigating Political and Financial Landscapes

    Tim Cook’s personal donation to Trump’s inaugural fund underscores the importance of balancing corporate strategies with political realities. As Apple faces legal and regulatory challenges, maintaining relationships across the political spectrum could be a calculated move to safeguard the company’s interests.

    Meanwhile, the upcoming earnings call will shed light on Apple’s ability to sustain growth amidst external pressures. Investors, analysts, and consumers alike will be watching closely to see how the company navigates an evolving tech landscape.

    Apple’s Q1 2025 earnings report will be available just before the call, and stakeholders can tune in live via the company’s Investor Relations website.

    Source

  • The Curious Case of the iPhone 16E: A deep dive into Apple’s rumored budget powerhouse

    The Curious Case of the iPhone 16E: A deep dive into Apple’s rumored budget powerhouse

    For years, Apple’s “SE” line has offered a compelling entry point into the iOS ecosystem, providing a familiar iPhone experience at a more accessible price. However, recent whispers from the rumor mill suggest a significant shift in strategy, potentially rebranding the next iteration as the “iPhone 16E.” This raises a multitude of questions: What does this name change signify? What features can we expect? And what does it mean for Apple’s broader product strategy? Let’s delve into the details.

    The rumor originates from the Chinese social media platform Weibo, where prominent leaker “Fixed Focus Digital” initially floated the “iPhone 16E” moniker. This claim was later corroborated by another leaker, Majin Bu, on X (formerly Twitter), adding a degree of credibility to the speculation. While the exact capitalization (“E,” “e,” or even a stylized square around the “E”) remains unclear, the core idea of a name change has gained traction.

    This potential rebranding is intriguing. The “SE” designation has become synonymous with “Special Edition” or “Second Edition,” implying a focus on value and often featuring older designs with updated internals. The “16E” name, however, positions the device more clearly within the current iPhone lineup, suggesting a closer alignment with the flagship models. Could this signal a move away from repurposing older designs and towards a more contemporary aesthetic for the budget-friendly option?

    The whispers don’t stop at the name. Numerous sources suggest the “iPhone 16E” will adopt a design language similar to the iPhone 14 and, by extension, the standard iPhone 16. This means we can anticipate a 6.1-inch OLED display, a welcome upgrade from the smaller screens of previous SE models. The inclusion of Face ID is also heavily rumored, finally bidding farewell to the outdated Touch ID button that has lingered on the SE line for far too long.

    Internally, the “16E” is expected to pack a punch. A newer A-series chip, likely a variant of the A16 or A17, is anticipated, providing a significant performance boost. The inclusion of 8GB of RAM is particularly noteworthy, potentially hinting at enhanced capabilities for “Apple Intelligence” features and improved multitasking. Furthermore, the “16E” is rumored to sport a single 48-megapixel rear camera, a significant jump in image quality compared to previous SE models. The long-awaited transition to USB-C is also expected, aligning the “16E” with the rest of the iPhone 15 and 16 lineups.

    One of the most exciting rumors is the inclusion of Apple’s first in-house designed 5G modem. This would mark a significant step towards Apple’s vertical integration strategy and could potentially lead to improved 5G performance and power efficiency. However, whether the “16E” will inherit the Action button introduced on the iPhone 15 Pro models remains uncertain.

    The credibility of the “iPhone 16E” name hinges largely on the accuracy of “Fixed Focus Digital.” While the account accurately predicted the “Desert Titanium” color for the iPhone 16 Pro (though this was already circulating in other rumors), it also missed the mark on the color options for the standard iPhone 16 and 16 Plus. Therefore, the upcoming months will be crucial in determining the reliability of this source.

    The current iPhone SE, launched in March 2022, starts at $429 in the US. Given the anticipated upgrades, including a larger OLED display, Face ID, and improved internal components, a price increase for the “16E” seems almost inevitable. The question remains: how significant will this increase be?

    In conclusion, the “iPhone 16E” rumors paint a picture of a significantly revamped budget iPhone. The potential name change, coupled with the anticipated design and feature upgrades, suggests a shift in Apple’s approach to its entry-level offering. While some uncertainties remain, the prospect of a more modern, powerful, and feature-rich “E” model is undoubtedly exciting for those seeking an affordable gateway into the Apple ecosystem. Only time will tell if these rumors materialize, but they certainly provide a compelling glimpse into the future of Apple’s budget-friendly iPhones.

    Source

  • Apple customers open their wallets for World AIDS Day, reaching $3 Million goal

    Apple customers open their wallets for World AIDS Day, reaching $3 Million goal

    Apple’s annual World AIDS Day campaign, running from November 29th to December 8th, has closed with a resounding success. This year, the campaign, which incentivized Apple Pay users with a $5 donation to The Global Fund for every purchase made at Apple Stores, online, or through the app, reached its target of $3 million.

    The (RED) organization, co-founded by U2’s Bono and a long-standing partner of Apple, expressed their gratitude to both Apple and its customers. “Thank you,” they tweeted, “for hitting this incredible milestone and helping provide life-saving healthcare in vulnerable communities.”

    This campaign builds upon a long tradition of collaboration between Apple and (RED) in the fight against HIV/AIDS, tuberculosis, and malaria. The Global Fund, the recipient of Apple’s generosity, uses these donations to fund critical health programs in areas most affected by these diseases.

    Apple’s commitment to The Global Fund stretches back 18 years, making it one of the longest-standing partnerships in the fight against these devastating illnesses. Interestingly, this commitment began with the (PRODUCT)RED initiative, which offered special red-colored Apple products with a portion of the sales going directly to The Global Fund.

    While this initiative has raised over $250 million to date, the number of (PRODUCT)RED Apple products available for purchase has noticeably decreased in recent years. However, the success of the recent Apple Pay donation campaign demonstrates the continued dedication of Apple customers to supporting The Global Fund’s vital work.

    Looking ahead, it will be interesting to see how Apple evolves its partnership with (RED) in the future. Whether this involves bringing back the (PRODUCT)RED line or focusing on innovative donation initiatives like the recent one, Apple’s commitment to ending these diseases remains strong. This year’s $3 million raised by enthusiastic Apple customers serves as a powerful testament to that commitment.

  • iPhone 17 ‘Air’ might be thinner than ever, new design leak shows

    iPhone 17 ‘Air’ might be thinner than ever, new design leak shows

    Apple may be working on a very slim iPhone model called the “iPhone 17 Air,” and a new design leak gives us a first look at what it might look like. Shared by leaker Majin Bu on X (formerly Twitter), the image shows a phone that’s so thin, it’s almost as slim as the side buttons.

    The leak reveals a prototype case of the iPhone 17 Air, showing how Apple could bring back the curved edges that we last saw on the iPhone 11. The case also shows a pill-shaped camera cutout, which means the camera layout might change in this model.

    Sources say this thinner model will be a part of the 2025 iPhone 17 lineup. It’s expected to be lighter and have a smaller screen compared to the Pro Max model.

    Earlier, analyst Jeff Pu mentioned that Apple might launch four iPhone 17 models: the base model, iPhone 17 Plus, iPhone 17 Pro, and iPhone 17 Pro Max. Now, it seems like the “iPhone 17 Air” could take the place of the Plus model.

    It’s still early, so things could change before the phone is officially revealed. But if this leak is true, the iPhone 17 Air might be one of the slimmest iPhones ever made.

  • New iPhone 17 Air vs. iPhone 16: A quick look

    New iPhone 17 Air vs. iPhone 16: A quick look

    A fresh peek at the upcoming iPhone 17 Air has surfaced, thanks to a dummy model shared online. This fake version gives us a clue about how it stacks up against the current iPhone 16. While it’s not the real deal, it’s enough to spark excitement and guesses about Apple’s next big thing.

    The iPhone 17 Air dummy looks super slim—thinner than the iPhone 16 by a noticeable amount. People are buzzing that this could be Apple’s lightest and sleekest phone yet. The mockup shows a single camera on the back, placed diagonally, unlike the iPhone 16’s dual-camera setup. This hints that the Air might focus on being simple and stylish rather than packing extra camera power.

    Size-wise, the iPhone 17 Air seems close to the iPhone 16, but its edges look sharper and more modern. The dummy also skips the usual buttons, suggesting Apple might go for touch controls or something new. Rumors say it could ditch the physical SIM slot too, relying only on eSIM, which matches Apple’s push for smoother designs.

    One big change? The material. The iPhone 17 Air model hints at a titanium frame, stepping up from the iPhone 16’s aluminum body. This could make it tougher and fancier, though it might cost more. Battery life and screen details are still a mystery since this is just a shell, not a working phone.

    Fans are already split—some love the fresh look, while others worry it’s too different. Either way, this early glimpse at the iPhone 17 Air shows Apple’s aiming for bold and beautiful. We’ll know more when it officially drops next year!

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