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Search results for: “Apple”

  • Apple’s Global Reach: Over 2.35 billion devices now active

    Apple’s Global Reach: Over 2.35 billion devices now active

    Apple’s CEO, Tim Cook, announced during the latest earnings call that the company now boasts more than 2.35 billion active devices around the world. This update, which covers the first quarter of 2025, marks a new high for the tech giant.

    This impressive figure shows a growth from the last count in February 2024, when Apple reported 2.2 billion active devices. While specific numbers for each type of device weren’t shared, it’s known that Apple has consistently had over a billion iPhones in use globally.

    This growth underscores Apple’s strong presence in the market and its continued popularity among consumers. With products like the iPhone, iPad, and Mac, Apple has managed to keep users engaged and expand its ecosystem significantly. The company’s ability to maintain and increase its active user base is a testament to its innovation and customer loyalty.

  • Apple’s record-breaking quarter in 2025: $124.3B revenue and more

    Apple’s record-breaking quarter in 2025: $124.3B revenue and more

    Apple recently shared its financial results for the first quarter of 2025, discussing performance details with CEO Tim Cook and new CFO Kevan Parekh. Here’s a simple breakdown of the key points from the call:

    iPhone Sales and Apple Intelligence

    While Apple’s services revenue increased, and they saw growth in Mac and iPad sales, iPhone sales dipped slightly. This quarter, iPhones brought in $69.1 billion, less than last year’s $69.7 billion. The new Apple Intelligence feature, introduced in iOS 18, has not yet sparked a big update trend. However, Cook noted that iPhone 16 models are selling better in places where Apple Intelligence is available.

    Cook believes that as more people upgrade to newer iPhones, which support Apple Intelligence, usage will grow. He also mentioned upcoming support for more languages in April, which should help. He finds the email summarization feature invaluable, receiving hundreds of emails daily.

    Best Quarter Ever

    Tim Cook announced that this was Apple’s best quarter yet, with a revenue of $124.3 billion, up by four percent from last year. Apple’s active device count hit a new high at over 2.35 billion worldwide. However, sales in China dropped to $18.5 billion from $20.8 billion last year.

    Services Revenue

    The services sector shone brightly, earning $26.3 billion, a 14 percent jump from the previous year’s $23 billion. They set new records in the Americas, Europe, and other parts of Asia-Pacific, with over a billion paid subscriptions now.

    Mac and iPad Sales

    Mac sales were up to $9 billion from $7.8 billion, thanks to the new M4 models. Both new users and upgraders contributed to this growth. iPads also did well, with a 15 percent sales increase, largely due to the iPad Air and the budget iPad models, with many sales going to first-time iPad buyers.

    Other Notes

    On the topic of DeepSeek and reducing computational costs, Cook sees efficiency-driving innovation positively. Regarding future iPhone designs, he hinted at more innovation to come. With potential tariffs on the horizon, Apple is keeping a close watch but had no further comments.

    Looking Ahead

    For the next quarter, Apple anticipates low to mid single-digit growth in revenue with a gross margin expected between 46.5 and 47.5 percent.

    This earnings call highlights Apple’s ongoing strength in the tech market, even with some challenges like in China, affirming their position as a leader in technology and innovation.

  • Apple talks about ads on X again

    Apple talks about ads on X again

    The Wall Street Journal reports that Apple has been in discussions with X, the platform formerly known as Twitter, about bringing their ads back to the site. These talks happened just recently.

    In the past, Apple decided to stop its advertising on X back in 2023 after Elon Musk, X’s owner, made some controversial remarks that were seen as antisemitic. There were also concerns because Apple’s ads were appearing next to posts that supported Hitler.

    The situation got more complicated when Musk did something at Donald Trump’s inauguration that many thought looked like a Nazi salute. This has made some people question if Apple should even think about advertising on X again.

    However, Musk is very close to Trump and has a big influence in his administration. This might make it easier for Apple to decide to advertise on X again since Apple’s CEO, Tim Cook, gave a significant donation to Trump’s inauguration and was there in person. Other tech leaders have also been making financial moves to stay in good graces with the new administration.

    According to the Wall Street Journal, other big companies are also rethinking their advertising strategies on X. Amazon, for instance, is planning to increase its ad budget on the platform, which could help X manage its financial issues. Musk himself has admitted that X isn’t doing great; he’s said user numbers aren’t growing, and the site’s income isn’t much to brag about.

    Given the political and social aspects of this topic, we’ve placed the discussion in our Political News forum. Everyone can read the thread, but you need at least 100 posts to join in the conversation.

  • Apple’s new school year deal now live in Japan

    Apple’s new school year deal now live in Japan

    Apple has kicked off its yearly “Back to School” deal in Japan, following earlier launches in places like Australia, New Zealand, Brazil, and South Korea. This year, instead of giving away free AirPods or Apple Pencils like in other countries, Japan’s promotion includes Apple Gift Cards when you buy certain Mac or iPad models.

    Here’s how it works:

    • Buy a MacBook Air, MacBook Pro, or an iMac, and you’ll get a 22,000 yen Apple Gift Card.
    • For those interested in iPads, picking up a new iPad Pro or iPad Air will net you a 15,000 yen Apple Gift Card.

    The offer runs from January 30 to April 9, specifically for students and educational staff. If you’re a student at a university, college, or vocational school, or if you work as a teacher or staff member at any educational level, you qualify. Just make sure to verify your status through UNiDAYS when you place your order.

    This promotion is a great way for students and educators to save on new tech for the upcoming school year, making it easier to get equipped with the latest Apple devices.

  • Apple tried Intel for iPhone chips, but Tim Cook wasn’t impressed, says TSMC Founder

    Apple tried Intel for iPhone chips, but Tim Cook wasn’t impressed, says TSMC Founder

    TSMC, a big partner for Apple, makes chips for millions of their devices each year. But, according to their founder, there was a time when Intel tried to make chips for the iPhone but didn’t do well enough to impress Apple’s CEO, Tim Cook.

    TSMC Founder Wasn’t Worried About Intel Competition for iPhone Chips

    In a recent conversation on the Acquired podcast, Morris Chang, the founder of TSMC, talked about the history of working with Apple. One key point was back in February 2011 when Intel was considered for producing iPhone chips.

    At that time, Intel already made chips for Apple’s Macs. However, their attempt at iPhone chip production didn’t go as planned. Chang mentions a talk with Jeff Williams, who said, “We need to take a break from our talks for a couple of months because Intel’s top people have approached Tim Cook to discuss making chips for the iPhone.”

    Chang wasn’t too concerned because, in 2011, Intel didn’t have the same strong reputation it once did:

    “Jeff was talking about the iPhone,” Chang said. “I wasn’t too worried because Intel wasn’t the big deal anymore. I had to agree to Jeff’s request, but I wasn’t really concerned.”
    Later, Cook met with Chang over lunch at Apple’s headquarters, where he reassured Chang by saying, “There’s nothing to worry about,” explaining that Intel didn’t have the right know-how to be a chip foundry. Chang found this response brief but reassuring.

    Chang also shared insights on Intel’s customer relations:

    “Before Apple became our customer, I knew many of Intel’s customers in Taiwan, like all the PC makers. None of them were fans of Intel. Intel often acted like they were the only game in town.”
    He added that these customers “all wished there was another supplier.”

    You can view the complete interview for more insights into the tech industry’s past.

  • Apple warns about noise levels during Super Bowl LIX

    Apple warns about noise levels during Super Bowl LIX

    Apple, in partnership with the University of Michigan, has shared new findings from the Apple Hearing Study, focusing on how noise levels spike during Super Bowl events. These insights come right before Super Bowl LIX, set to happen in New Orleans on February 9th.

    Using data from more than 115,000 Apple Watch users through the Noise app, the research shows that noise levels during the last four Super Bowls were 1.5 to 3 decibels higher than on typical Sundays. Although 3 decibels might seem small, this increase means the sound energy doubles, posing a risk to our hearing.

    The study found that noise was particularly loud in states hosting the Super Bowl or where teams playing were based. This suggests more people in these areas were watching the game in big, noisy groups.

    Apple also pointed out some of its tech designed to protect your ears. The Noise app on the Apple Watch can warn you when sounds around you get too loud. Plus, the AirPods Pro 2 have a feature that helps lower the noise when you’re in a loud place, protecting your hearing while you enjoy the event.

    This study reminds us to be careful with our hearing, especially during big celebrations like the Super Bowl.

     

  • Fun new golf game coming to Apple Arcade

    Fun new golf game coming to Apple Arcade

    Apple is getting ready to add another exciting game to Apple Arcade on February 6th. The game is called “PGA TOUR Golf Pro,” and it’s perfect for anyone who loves golf or enjoyed playing video games as a kid. Here’s what you can look forward to:

    What’s in Store

    Famous Golf Courses

    You’ll get to play on some of the world’s most famous golf courses in this game. Imagine walking through:

    • Pebble Beach Golf Links
    • The Links at Spanish Bay
    • Spyglass Hill Golf Course
    • Firestone Country Club
    • Bay Hill Club and Lodge
    • Harbour Town Golf Links
    • Latrobe Country Club

    Since this game is part of Apple Arcade, it will keep getting new updates, which means more courses will be added over time.

    Play Against Others

    The game lets you go head-to-head with other players or your friends in real time. No more waiting around for your turn; matches will be quick and exciting.

    Tournaments for Everyone

    There are daily and multi-day tournaments where you can climb leaderboards, win rewards, and improve your golfer’s skills. You’ll earn money and coins in the game, which you can use to buy better equipment and unlock new modes.

    Extras to Know

    • The game supports controllers for a better gaming experience.
    • It works on iOS, iPadOS, macOS, and tvOS.
    • The download size is about 2.6GB.

    My Thoughts

    I’m really looking forward to playing this game. The best part is that it’s included in Apple Arcade, so no extra cost or annoying in-app purchases. If you’re not already subscribed to Apple Arcade, you can start with a free one-month trial to check out this game and more. It’s a great way to enjoy high-quality games without breaking the bank.

  • Apple named world’s most admired company again

    Apple named world’s most admired company again

    For the 18th year in a row, Apple has been named the World’s Most Admired Company by Fortune magazine.

    Apple Logo

    The Fortune survey involves 3,380 business leaders from various sectors. They rate companies on nine different aspects such as innovation, how good they are for investors, how responsible they are towards society, and how well they attract new employees. Apple came out on top, with Microsoft and Amazon right behind, continuing their tradition of being among the best.

    This year’s 2025 rankings show that tech companies are still leading the pack. Nvidia has climbed to fourth place, a first for them, thanks to their big role in the world of artificial intelligence and making graphics processing units. Nvidia’s chips are key in the AI models created by companies like OpenAI, Google, and Microsoft.

    However, it’s not just tech; other types of companies are also doing well. Berkshire Hathaway, Costco, and JPMorgan Chase are also in the top seven. New entries this year in the top 50 include ServiceNow, Taiwan Semiconductor, and Novo Nordisk. An interesting point from this year’s list is that all ten of the highest-ranked companies are from the United States, showing a strong American presence at the top for the second year running.

  • When will we see Apple’s new budget iPhone?

    When will we see Apple’s new budget iPhone?

    Apple introduced its high-end iPhone 16 series last fall, bringing lots of new technology, including Apple Intelligence. But soon, there’s going to be a new, cheaper iPhone with similar cool features. Here’s when you can expect the iPhone SE 4 to come out.

    When Will the New iPhone SE Come Out?

    Rumors suggest that Apple is planning to release the iPhone SE 4 in early 2025. Specifically, March 2025 seems to be the most likely month.

    Apple doesn’t usually launch big products in January or February, except for the Vision Pro last year. However, they often have new product announcements in March or April. Given what we know about how they’re making the iPhone SE 4, March looks like the best guess.

    Here’s when past iPhone SE models were released:

    • iPhone SE 3: March 18, 2022
    • iPhone SE 2: April 24, 2020
    • iPhone SE: March 24, 2017

    The only time Apple released an SE in April was during the global health crisis, hinting that March might be more typical for these launches.

    What’s New with the iPhone SE 4?

    The upcoming iPhone SE 4 is set to be a major step up from the current model. Here’s what you might see:

    • A screen that goes from edge to edge, with Face ID instead of a Home button, and a notch at the top
    • Powered by the same A18 chip as the iPhone 16
    • 8GB of memory
    • Support for Apple Intelligence
    • A 48MP camera matching the iPhone 16’s quality
    • A USB-C port for charging
    • Apple’s first self-made 5G chip

    While this new model won’t have every fancy feature of the pricier iPhone 16, it’s expected to offer great value. The current iPhone SE starts at $429, but the new one might start a bit higher, perhaps at $499 or less, and definitely with more storage space.

    The iPhone SE 4 is shaping up to be an excellent choice for anyone looking for a lot of features without spending a fortune.

  • Apple TV+ brings ‘Sunday Soccer Night’ to fans with MLS games

    Apple TV+ brings ‘Sunday Soccer Night’ to fans with MLS games

    Apple TV+ and Major League Soccer have launched a new initiative called ‘Sunday Soccer Night.’ This means that every Sunday during the 2025 season, fans can watch a featured MLS game for free if they’re subscribed to Apple TV+. In the U.S., this service costs $9.99 per month or $99 yearly, and it’s also part of the Apple One package deals.

    Apple TV+ is expanding its sports lineup, now including ‘Friday Night Baseball’ for MLB fans and ‘Sunday Soccer Night’ for soccer enthusiasts.

    The new MLS season begins with the ‘MLS is Back’ weekend on February 22nd and 23rd, where all 30 teams will play. ‘Sunday Soccer Night’ will highlight the best games of the week, with special shows and better production quality. The first match-up will feature San Diego FC, the newest team in the league, facing off against the current champions, LA Galaxy, on February 23 at 7 p.m. ET.

    This exciting soccer night is also included with the MLS Season Pass subscription. For the 2025 season, this pass is available for $14.99 monthly or $99 for the whole season. It gives you access to not just Sunday games but also preseason matches, every regular season game, and the playoffs. You can watch these on Apple devices, smart TVs, and other streaming platforms, or online at tv.apple.com.

    T-Mobile customers have a special treat; they can get the MLS Season Pass for free this season. They can claim this offer through the T-Life app starting February 18. Also, this season, Comcast Xfinity and DIRECTV subscribers can access the MLS Season Pass. This year is the third of a 10-year collaboration between Apple and Major League Soccer, aiming to bring more soccer action to viewers across the country.

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