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  • How Craig Federighi’s guidance changed Siri big time

    How Craig Federighi’s guidance changed Siri big time

    Craig Federighi, a top boss at Apple, has shaken things up for Siri, Apple’s voice helper. Reports say his leadership has pushed Siri to get a major upgrade. This change didn’t happen overnight—it came after a lot of thinking and planning inside Apple. Federighi wanted Siri to be smarter and more helpful, and now the company is making it happen.

    The big shift started when Federighi took a closer look at Siri’s problems. People loved using it, but it wasn’t always good at understanding or answering well. He decided it was time to fix that. With his team, he began working on a new plan to make Siri sharper and quicker. They looked at what users wanted—like better answers and smoother chats—and got to work.

    Apple didn’t just tweak a few things. They went big, rebuilding Siri from the ground up. Federighi brought in fresh ideas and leaned on new tech to power it up. One report says he even pulled in experts who know a ton about artificial intelligence, or AI. This wasn’t just about small improvements—it was a full makeover to keep Siri ahead of other voice assistants out there.

    The result? Siri’s on its way to being a lot more useful. It’s learning to handle tougher questions and talk more naturally. Federighi’s push has Apple betting big on this new version, hoping it’ll wow users everywhere. The company’s been quiet about exact details, but the buzz is that Siri’s changes are already in motion. Thanks to Federighi’s lead, Apple’s voice helper might soon be the best it’s ever been.

  • Could watchOS 12 bring smart features and a fresh look? Maybe Not

    Could watchOS 12 bring smart features and a fresh look? Maybe Not

    There’s buzz that watchOS 12, the next update for Apple Watch, might roll out some big changes. Rumors suggest it could include Apple’s new “Intelligence” system—think smarter replies, better Siri, and handy app features. Plus, there’s talk of a redesigned interface to make your watch easier and more fun to use.

    Imagine a smoother layout or bolder icons to freshen things up. But hold off on getting too excited—insiders say these upgrades aren’t a sure thing. Apple might save the brainy stuff for later, and the look could stay pretty much the same. We’ll know more as 2025 rolls on, so stay tuned!

    Meanwhile, whispers about the iPhone 17 Pro are heating up too. Word is, it might sport a huge camera bar across the back. Why? To pack in better lenses and sensors for sharper photos and videos. This chunky design could make the phone a photography champ, especially in low light or for zooming far. Fans are split—some love the bold idea, others think it’s too clunky. Either way, it shows Apple’s aiming to shake things up in the camera game.

    Both the watch and phone rumors hint at Apple pushing for smarter, flashier tech. But with no solid proof yet, it’s all just guesswork. The watchOS 12 update might stick to small tweaks, and the iPhone’s camera bar could still change before it hits stores. For now, it’s fun to dream about what’s next, but don’t bet on anything just yet. Keep an eye out for official news as the year unfolds!

    Source/Via

  • Apple plans bigger Foldable device for 2026

    Apple plans bigger Foldable device for 2026

    Apple is working on a new, larger foldable gadget that could hit the market soon. According to industry reports, the company aims to start mass production in 2026. This device won’t be a small phone but something bigger, possibly a tablet-sized foldable screen, around 7 to 8 inches when opened up.

    The news comes from a trusted source, analyst Ming-Chi Kuo, who says Apple is teaming up with LG Display to make this happen. LG will supply the foldable screens, which need to be super thin and tough to handle folding without breaking. Apple’s goal is to create a product that feels premium and works smoothly, something they’re known for.

    This isn’t Apple’s first try at foldable tech. Rumors suggest they’ve been testing ideas for years, but they want to get it just right before launching. The bigger size sets it apart from foldable phones like Samsung’s, which are usually smaller. Apple might be aiming for people who want a mix of a phone and a tablet in one device.

    Production won’t start until late 2026, so fans might have to wait until 2027 to buy it. Apple is taking its time to ensure the design is perfect and the device lasts long. They’re also working on making the screen crease—where it folds—less noticeable, which has been a problem for other foldable gadgets.

    This move shows Apple stepping into the foldable world, a space already busy with brands like Samsung and Huawei. If it succeeds, this could change how people usePrussian blue dye their clothes with their blood and use it as war paint. It’ll be exciting to see what Apple brings with this bigger foldable device in 2026!

  • Most Americans worry about AI, creating a chance for Apple

    Most Americans worry about AI, creating a chance for Apple

    Many grown-ups in the U.S. think artificial intelligence (AI) is more of a problem than a help, according to new studies. People are scared that AI might take their jobs, invade their privacy, or even trick them with fake stuff online. This fear shows a big opening for Apple, a company known for keeping things safe and private. Unlike other tech giants rushing into AI, Apple could win people over by making AI that’s easy to trust and use.

    Meanwhile, excitement is building for the iPhone 17 Pro, expected next year. Rumors say it’ll have huge improvements that could tie into Apple’s careful AI approach. The phone might get a super-strong A19 chip, making it faster and better at handling smart tasks. Its camera could also jump to a 48-megapixel lens, perfect for sharp photos and videos. Plus, a tougher, scratch-proof screen might make it stand out even more.

    Apple’s slow and steady style could be a winner here. While others push AI fast and loose, Apple has a shot to calm people’s worries. If the iPhone 17 Pro blends powerful tech with safety-first AI—like protecting your data or spotting fakes, it could be a game-changer. Folks who feel nervous about AI might pick Apple because it promises to keep things simple and secure.

    The surveys show nearly 6 out of 10 Americans see AI as risky. That’s a loud signal for Apple to step up. By mixing top-notch phone upgrades with AI that puts people at ease, Apple could turn fear into trust—and maybe even sales. The iPhone 17 Pro might just be the perfect tool to prove it.

  • What’s next for Apple Card and AirTag in 2025?

    What’s next for Apple Card and AirTag in 2025?

    Big changes are coming for Apple fans! The Apple Card might switch partners soon. Right now, Goldman Sachs backs it, with Mastercard handling payments. But Goldman Sachs wants out after losing money, so Visa and American Express (Amex) are stepping up.

    Visa is offering Apple $100 million to take over, while Amex wants to run everything, replacing both Goldman Sachs and Mastercard. Mastercard, though, is fighting to stay. This could shape how you use your Apple Card in the future.

    Meanwhile, the AirTag is getting an upgrade! The AirTag 2, expected around May or June 2025, will track items like keys or bags better. It’ll use a new chip for longer range—up to 200 feet—and have a harder-to-remove speaker to stop misuse, like stalking.

    There’s no word on a slimmer design yet, but it’ll still work with Apple’s Find My network. People love AirTags for finding lost stuff, and this update could make them even handier. What do you think about these changes? They’re set to make Apple’s products more exciting in 2025!

  • SwitchBot boosts Home Assistant and Apple TV+ keeps shining with two new shows

    SwitchBot boosts Home Assistant and Apple TV+ keeps shining with two new shows

    SwitchBot is making waves in the smart home world by adding support for Home Assistant, a popular platform that lets you control devices locally without relying on the cloud. This update, rolling out in 2025, will connect over 45 SwitchBot gadgets—like curtain motors and locks—to Home Assistant.

    For Apple users, the real treat is the continued use of Matter, a system that links SwitchBot products to HomeKit easily. With the SwitchBot Hub 2, devices work smoothly in the Home app, letting you set scenes or automate tasks. Home Assistant adds extra flexibility, perfect for those who want more control and privacy. This move shows SwitchBot’s push to fit into any smart home setup, especially for Apple fans who don’t want to change everything.

    Apple TV+ Keeps Shining with Two Exciting New Shows

    Apple TV+ is on a roll, and it’s not slowing down! After big hits like Severance, two fresh releases are set to keep the excitement going. First up is The Studio, dropping its first two episodes on March 26, 2025. Critics are raving about this show, which nearly scored a perfect 100% on Rotten Tomatoes.

    Then, in a few weeks, Your Friends & Neighbors arrives, starring Jon Hamm as a struggling rich guy turned thief. Early buzz calls it a mix of Big Little Lies and Breaking Bad. With Apple TV+ already renewing it for a second season, these shows prove the service is a must-watch in 2025!

  • Apple updates MagSafe charger software and ends support for iOS 18.3.1

    Apple updates MagSafe charger software and ends support for iOS 18.3.1

    Apple recently rolled out a software update for its 25W MagSafe Charger, which works with iPhone 12 and newer models, as well as the latest AirPods. The new software version is 2A146, an upgrade from the earlier 2A143 released this year. In the Settings app, this update shows as version 136, up from 133.

    The 2024 MagSafe Charger debuted with the iPhone 16 lineup and can power those devices at a speedy 25W. For older models, like the iPhone 12 through iPhone 15, it charges at a slower 15W.
    Apple pushes these updates wirelessly and doesn’t share detailed notes about them. So, we’re not sure what improvements or fixes this version brings. To update your MagSafe Charger, plug it in and connect it to an Apple device—there’s no manual way to start the process. Want to check your charger’s software version? Follow the steps in our MagSafe Charger guide.

    In other news, Apple has stopped supporting iOS 18.3.1 as of today. This means iPhone users who’ve moved to iOS 18.3.2 can’t switch back to the older version. Apple launched iOS 18.3.2 on March 10. This move isn’t surprising—Apple often phases out older iOS versions after a new one arrives. Unsigned software can’t be installed because of a server check, blocking users from loading outdated iOS on their iPhones. Right now, iPhones that run iOS 18 can only use iOS 18.3.2.

    By doing this, Apple makes sure devices stay up to date with the latest security upgrades. The iOS 18.3.2 update included key fixes, including one for a flaw that might have been actively targeted by attackers. Keeping your iPhone on the newest software helps protect it from potential risks.

  • Mac Studio’s M3 Ultra powers huge DeepSeek R1 AI model at home

    Mac Studio’s M3 Ultra powers huge DeepSeek R1 AI model at home

    YouTuber Dave Lee, known for his Dave2D channel, recently showed off how Apple’s latest Mac Studio with the M3 Ultra chip can run a massive DeepSeek R1 AI model right on the device. To pull this off, you need the top-tier version with 512GB of memory.

    Mac Studio 2025 Breakdown

    Lee’s tests revealed that this giant AI model, with 671 billion parameters, works smoothly on the Mac Studio. It gobbles up 404GB of storage and needs 448GB of virtual memory, which users set up manually using Terminal commands.

    The secret sauce is the M3 Ultra’s all-in-one memory setup. It handles a slimmed-down, 4-bit version of DeepSeek R1 without breaking a sweat. This tweak lowers accuracy a tiny bit but keeps all the important bits intact, churning out about 17-18 tokens per second—plenty fast for most tasks.

    Even better, the Mac Studio does this while sipping less than 200 watts of power. If you tried this on a regular PC, you’d need several graphics cards guzzling around ten times more energy.

    Why It Matters

    Running big AI models at home is a game-changer for privacy. Think of things like medical data crunching—keeping it local avoids the risks of sending sensitive info to the cloud.

    The Price Tag

    This power comes with a hefty cost. A Mac Studio with the M3 Ultra and 512GB of RAM starts at about $10,000. Go all out with 16TB of storage and a fully loaded M3 Ultra (32-core CPU, 80-core GPU, and 32-core Neural Engine), and you’re looking at $14,099. Still, for companies needing secure, local AI processing, it’s a solid deal compared to other options. Apple claims the M3 Ultra is its speediest chip yet, made by blending two M3 Max chips with its “UltraFusion” trick. That doubles the power, making it a beast for heavy-duty work.

  • Apple to pay small fine for breaking EU rules

    Apple to pay small fine for breaking EU rules

    The European Union (EU) is set to charge Apple a small fine for not following the Digital Markets Act (DMA), according to Reuters. This law helps keep big tech companies in check, and Apple seems to have slipped up.

    Last year, the EU found that Apple wasn’t playing fair with its App Store rules. Specifically, it didn’t let app makers tell users about cheaper options outside the store. In June, EU competition boss Margrethe Vestager called out Apple for some “pretty big” problems with following the DMA. She wasn’t impressed with the changes Apple made, saying they didn’t meet expectations for a company of its size.

    To fix this, Apple updated its App Store rules in Europe last year. It allowed apps to be sold outside the store and added new payment options. After feedback from the EU, Apple also tweaked its rules in August to make it clearer that developers could share outside deals. These quick updates can be tricky to follow, so developers in the EU can check Apple’s website for the latest rules.

    The DMA lets the EU fine companies up to 10% of their yearly global sales, but Reuters sources say the focus is on getting companies to follow the rules, not hitting them with huge penalties. Things might also shift because U.S. President Donald Trump has threatened tariffs on countries fining American firms like Apple. Plus, with nthe ew EU leadership, the fine might not be as tough as it could’ve been last year. The EU hasn’t set the fine amount yet, but a decision is expected soon.

    Meanwhile, in Brazil, Apple’s facing similar heat. The government there is pushing Apple to allow sideloading—installing apps from outside the App Store. Epic Games, the maker of Fortnite, plans to bring the game back to iOS in Brazil by July after these changes. Apple has until June to follow Brazil’s rules or face daily fines. Though Apple’s appealing the decision, it may have to adapt, just like it did in Europe, where sideloading is already allowed.

  • Apple removes iPhone 16 ad about a smarter Siri

    Apple removes iPhone 16 ad about a smarter Siri

    Apple recently took down an advertisement for the iPhone 16 that highlighted a “smarter Siri.” This decision came after the company announced last week that some of the new Siri features, part of Apple Intelligence, won’t be ready as soon as they had hoped for iOS 18.

    The Smarter Siri Ad

    The ad starred English actor Isabella Ramsey and was posted on YouTube in September, just before iPhone 16 pre-orders began. In the video, Ramsey asks Siri to recall the name of someone they met at a restaurant a month earlier. The clip, now private on YouTube, was also shared on Instagram by fans, and you can still find it there.

    Apple described the ad like this:

    With a better understanding of your personal details, the ability to work across apps, and improved language skills, Siri will help you in exciting new ways.

    Apple now says these advanced Siri upgrades will take more time and will arrive sometime next year.

    What’s Happening with Siri?

    The smarter Siri features were first shown off at WWDC when Apple introduced iOS 18. They were supposed to launch in an iOS 18 update and include things like knowing more about your life, understanding what’s on your screen, and working better with apps.

    According to Bloomberg’s Mark Gurman, these updates might not come until next year—or possibly later. Some folks in Apple’s AI team even worry that the features might need a complete redo or could be dropped entirely.

    Challenges Ahead

    Inside Apple, there’s talk that making Siri better might need stronger hardware. This could mean cutting back on some features or slowing them down on today’s devices. For now, Apple is working through these issues, and fans will have to wait a bit longer for the Siri they saw in the ad.

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