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  • Apple keeps top spot as world’s most valuable brand in 2025

    Apple keeps top spot as world’s most valuable brand in 2025

    Apple has once again been named the most valuable brand in the world, according to Kantar’s latest BrandZ report for 2025. The company continues to lead the list thanks to strong demand for its products and services, along with its focus on innovation and customer experience.

    This year, Apple’s brand value grew 15% compared to last year, reaching an impressive $880 billion. This helped it keep the number one spot, followed by Google in second place and Microsoft in third. Amazon and McDonald’s completed the top five.

    Kantar noted that tech companies continue to dominate the rankings, taking seven of the top ten spots. Besides the big three—Apple, Google, and Microsoft—other tech brands like Samsung, Tencent, and Facebook also remained strong.

    The overall value of the top 100 brands rose by 20% in 2025, bouncing back after a slight dip last year. According to Kantar, this growth shows that strong brands can recover quickly and keep their influence even in uncertain times.

    Apple’s ongoing success is mainly due to its ability to launch popular products, like the iPhone and Apple Watch, and to offer seamless services like iCloud and Apple Music. Its loyal customer base and smart marketing also play a big part in keeping the brand on top.

    In short, Apple’s position as the world’s most valuable brand shows how staying innovative and customer-focused continues to pay off.

  • Apple Vision Pro’s New Adventure Video: Surfing in the arctic

    Apple Vision Pro’s New Adventure Video: Surfing in the arctic

    Apple Vision Pro fans can now enjoy a fresh six-minute video on the Apple TV app. It’s the second part of the exciting “Boundless” series, called “Arctic Surfing.” In “Arctic Surfing,” you get to join a brave group of surfers as they paddle through freezing waters. You’ll feel the thrill of catching chilly waves in Norway’s stunning winter scenery.

    Before this, the first episode, “Hot Air Balloons,” took viewers soaring over Türkiye’s famous rocky landscapes. And there’s more to come—next Friday, a new episode called “Deep Water Solo” will drop, promising another exciting experience.

    This cool new video is ready to watch on the Apple TV app in places like Australia, Canada, Hong Kong, France, Germany, Japan, Singapore, the U.K., and the U.S. For folks in China, it’s available on the Migu Video and Tencent Video apps.

    With these videos, Apple Vision Pro brings wild adventures right to your screen, making you feel like you’re there. Whether it’s surfing icy waves or floating high in the sky, something is amazing to explore in this series!

  • Apple might get checked by China over App Store rules

    Apple might get checked by China over App Store rules

    Apple could soon face an investigation in China about how it runs its App Store, according to Bloomberg. A black and white image of the Chinese flag with the Apple logo in the background. China’s market watchdogs have been looking into Apple’s practices since last year. They’re concerned about the 30% fee Apple charges for in-app purchases and how the company doesn’t allow other payment options, sources told Bloomberg.

    The focus is on whether these high fees are fair to Chinese app makers. There’s also worry that by not letting other app stores or payment methods in, Apple might be hurting competition and not giving Chinese users the best deal. If Apple doesn’t change its ways, China might officially look into it, the sources added.

    This all started because of ongoing disagreements with big Chinese companies like Tencent and ByteDance. There was a report in August saying Apple was pushing these companies to change how their apps work in China to stop them from dodging that 30% fee.

    The timing is tricky because things are tense between the US and China. Just this week, China started looking into Google’s business practices right after new US taxes on Chinese products began. Apple has a lot at stake in China. It’s where most iPhones are made, and it’s a huge market for Apple outside the US. But local companies like Huawei are getting stronger, and Apple’s sales in China dropped by 11% over the holiday season. Apple has faced similar issues in other places too. They’ve had to change how they do business in places like Europe to follow new laws and avoid penalties.

    Note: Discussions about this topic can be found in our Politics section on the forum. You can read the thread, but you need to have made at least 100 posts to join the conversation.

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