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People with iPhones are starting to get new ones a bit quicker than before, according to a report by Consumer Intelligence Research Partners (CIRP).

In the last three months of 2024, CIRP found that more iPhone buyers were replacing their phones earlier than in past years. About 36% of new iPhone owners had their old phone for two years or less, which is up from 31% the year before. On the other hand, the number of people keeping their phones for three years or more dropped to 33%.

This change is the first big shift in how often people upgrade their iPhones since CIRP started keeping track in 2014. Even though people generally kept their phones longer over time, something seems to be pushing some users to upgrade sooner. The percentage of people upgrading after just two years is back to where it was in 2020.

CIRP thinks several things are causing this. One big reason might be deals from phone companies that make it cheaper or easier to get a new phone. Another could be Apple’s new AI features, which might make people want to switch to the latest model to use them.

This trend in upgrade habits comes at a time when Apple’s iPhone sales have not been as strong. CIRP guesses that the people upgrading now are the most active Apple fans, more eager to get the newest tech. Meanwhile, those who upgrade less often might be holding out for something really special before they decide to buy a new phone.

With whispers of new Apple product reveals just around the corner, I’ve been thinking about what could be coming up this Friday. According to Mark Gurman, Apple is set to give the media an update on the Apple Vision Pro this Friday.

Here are some guesses I had before:

• New M5 Chip – No M5 products have been announced yet, but they’re apparently in production. Maybe Vision Pro will be the first to get it, like how the M4 came with the iPad Pro.
• Apple Intelligence Support – Vision Pro has enough RAM for this, but maybe all the memory is already being used. They might increase the RAM.
• PSVR Controller Support – Gurman says it’s happening, but it won’t shake things up much.

Now, I’m thinking about another big change: a price cut. It would be a great piece of news to share on a Friday evening.

Apple has always defended the $3,500 price tag by saying you’re buying into the future. But Susan Prescott’s recent statement – “for now, the price is what the price is” – hints that this might not be the final word.

Apple doesn’t usually lower prices before new models come out, but the cost of Vision Pro has been its biggest barrier. There’s history here; they reduced the price of the first iPhone by $200 shortly after it came out.

Would a price drop on the Vision Pro, which starts at $3,499, make a big impact? Maybe not a huge one, but any reduction helps. They could also offer more storage for the same price. However, since there’s no shortage of stock, even this seems up in the air. Still, my bet is that we’ll see some kind of price adjustment for the Apple Vision Pro this Friday. It’s speculative, but it’s something to think about.

If you’ve got digital content spread across two Apple accounts, there’s good news! Apple has introduced a feature allowing you to move all your digital purchases from one account to another, making it simpler to manage your collection.

Apple recently updated its support page with easy-to-follow steps on how to transfer apps, music, books, TV shows, and movies from a secondary Apple account to your main one. This can be particularly handy if you’ve been juggling separate accounts for iCloud storage and media purchases.

Here’s how you can do it:

• Preparation: You’ll need the email addresses, phone numbers, and passwords for both accounts. Both must have two-factor authentication enabled, and neither should be shared with others. The account you use for iCloud will become your primary account, and the one for media purchases will be your secondary account.
• Setup: On your iPhone or iPad, sign into one account for iCloud and another for purchases. Ensure both accounts are registered in the same country and check that the secondary account doesn’t have any remaining balance that needs to be used.
• Migration Process: Navigate to the Settings app, go to ‘Media & Purchases’, click on ‘View Account’, and then select ‘Migrate Purchases’. This process will transfer all your content from the secondary to the primary account.

After migration, you won’t be able to make purchases with the secondary account anymore; you’ll need to use your primary account on all your Apple devices. All payment methods and subscriptions from the secondary account will move over to the primary one, and any saved queues in Apple TV or podcast libraries will also switch over, potentially replacing existing content.

Please note, this account migration feature isn’t available in the European Union, the United Kingdom, or India at this time.

Before you start, it’s wise to review Apple’s guidelines on what happens during the migration and how to reverse it if needed. This way, you can ensure you’re making the best choice for managing your digital content.