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In 2020, Apple rolled out privacy tags to show users what info an app might grab—like stuff tied to you or used to follow you around online. These tags were a game-changer, shining a light on apps that scoop up too much personal data. For example, you could see Signal barely touches your info, while Facebook Messenger slurps up everything it can for ads or upgrades. The goal? Help people pick apps wisely.

Lately, though, I’ve noticed folks wondering if these self-reported tags—tucked way down on an app’s App Store page—still sway anyone before they tap “Get.” Apple splits these “privacy nutrition tags” into three types:

• Data Tied to You: This is stuff like your name, address, email, exact location, or shopping history that’s linked to you, often for ads or tailoring the app. Developers have to spill it if it points back to you.
• Data Not Tied to You: Info collected but kept nameless, usually to tweak the app. Apple makes sure it can’t be traced back to you.
• Data That Tracks You: This follows you across apps and sites—like Google or Meta using your device ID for custom ads or selling it to data collectors.

People get loud about privacy when a hot new app, like Threads, sparks worry. Back then, users scratched their heads over why it listed “Health and Fitness” data with no clear reason. Yet Threads still shot to the top of social media downloads. So, do these tags really matter?

Here’s the catch: developers report this stuff themselves. Apple trusts them to be honest, which speeds up approvals but can blur the truth. For users, the tags are handy—if you dig for them and know what they mean. But just because they’re listed doesn’t guarantee they’re accurate. As Apple pushes privacy hard, the real challenge is teaming up with developers to make things clearer, explain data use better, and keep overstating in check. So, do privacy tags sway your downloads? Maybe—if you’re paying attention.

Apple has added a handy new trick to iPhones with the “Critical Messages” feature in a recent iOS update. This lets apps send you super-important text messages (SMS) that stand out. It’s different from the Priority Notifications in iOS 18.4, which highlight alerts on your Lock Screen. Here’s the scoop on how it works.

A Special Text Feature with Strict Rules

In the last few months, Apple updated iPhones so app makers can send urgent SMS alerts. But don’t worry—this isn’t for random ads or junk. It’s only for really serious stuff. Apple explains it like this: the Critical Messaging tool lets apps send vital updates to specific phone numbers. For example, a company might use it to check on workers in risky or remote areas. If someone can’t unlock their phone or get a signal, the app can still send a safety update to a main office. Pretty cool, right?

To stop misuse, Apple has tough rules. Developers can’t send spam, phishing texts, or anything shady. The feature is locked down to keep your phone from buzzing with nonsense.
Don’t Expect Tons of These Texts

As a user, you probably won’t see these messages often. Like other critical alerts, they’re saved for rare, urgent moments—like a safety warning that can’t wait.
How to Turn It Off If You Want

Not a fan? You can stop these texts from apps you don’t like. Just head to your iPhone’s Settings, tap Privacy & Security, then find Critical Messages. You’ll see a list of apps that can send them. Switch off any you don’t trust—it’s that easy. This feature is all about keeping you safe or informed when it matters, without clogging your phone with junk. Simple, smart, and totally in your control!