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  • Why Siri’s big upgrade needs to be amazing by 2027

    Why Siri’s big upgrade needs to be amazing by 2027

    Apple used to be a top player in smart assistants, but in just 14 years, it’s fallen behind. Back in 2011, Siri felt like the future. Now, in 2025, Apple Intelligence feels weak compared to what’s out there.

    Siri’s 14-Year Journey

    I still remember the iPhone 4S launch when Siri stole the show. It wasn’t even Apple’s idea at first—it started as an app someone else made. Steve Jobs saw its potential, bought it, and put it into the iPhone. That move made smart assistants a must-have for phones. But after 14 years, Siri should be incredible by now.

    It’s not. In 2015, I wished Siri could work with my apps. It’s only starting to do that now, a whole decade later! Worse, in 2018, I listed simple things Siri couldn’t handle—and it still can’t do some of them. Today, Siri feels basic while tools like ChatGPT shine.

    Why Apple’s Behind

    Apple has reasons for lagging. One is reliability. Other companies like OpenAI raced ahead, even if their AI sometimes messed up big time—like ChatGPT inventing fake facts or Google’s Bard flopping in a demo. Siri’s spoken answers can’t afford those mistakes—it’d be risky to hear wrong info without a warning.

    Another reason is privacy. Siri sticks to two rules: process stuff on your phone when it can, and keep your identity hidden when it uses Apple’s servers. That’s safer but less powerful than rivals who use big data centers and know tons about you.

    The Privacy Win

    Last year, I said waiting for a smarter Siri would pay off because of privacy. Our phones hold so much—calendar, messages, health info—and soon, Siri can tap into apps we pick, all without leaving our device. That could make Siri as good as the competition, but safer. I want an assistant who knows me well but stays private. That’s what Apple’s aiming for.

    A Longer Wait

    We thought this new Siri would hit in 2026. Now, the word is it’s delayed to 2027—or later. That’s tough, but if it’s great, we’ll forget the wait. Still, by 2027, other AI like ChatGPT or Amazon’s Alexa will be miles ahead. Siri has to be spectacular to catch up. Apple’s got a big challenge, but I’m hopeful it’ll be worth it.

  • Apple pushes back big Siri reveal for iOS 19

    Apple pushes back big Siri reveal for iOS 19

    Last year, Bloomberg’s Mark Gurman shared that Apple was working on a friendlier, chattier Siri for iOS 19.4, powered by smarter tech called “large language models.” But in his latest Power On newsletter, he says this upgrade, meant to rival ChatGPT, is falling behind inside Apple.

    What’s Happening with iOS 19?

    Gurman explained that Apple won’t show off this talkative Siri at WWDC 2025 in June as planned. It also won’t be ready for iOS 19.4, expected around March or April next year. Instead, some engineers at Apple now think this big Siri update might not come until iOS 20.

    • This delay hints that Apple is still playing catch-up to companies like OpenAI in the AI race.
    • Even so, Gurman believes iOS 19 will bring small tweaks to Siri’s core setup, helping it tackle trickier questions.

    What’s Coming Soon?

    While waiting, iOS 18.2 has already added a ChatGPT boost to Siri. Later updates should bring Google Gemini into the mix too. Meanwhile, iOS 18.5, due in May, will give Siri new tricks—like noticing what’s on your screen, understanding you better, and controlling apps more deeply. These were supposed to hit with iOS 18.4, but the shift shows Apple’s ongoing struggles to keep up its timeline.

  • New MacBook Air reveal could happen soon — Here’s When

    New MacBook Air reveal could happen soon — Here’s When

    Now that the iPhone 16e is out for customers, Apple seems ready to share its next big thing any day now.

    MacBook Air Gets a Boost

    Bloomberg’s Mark Gurman says Apple might unveil new MacBook Air models with the M4 chip as soon as this week.

    “I think the M4 MacBook Air will show up as early as this week,” Gurman posted on X today. “Stock is running low, and Apple’s gearing up for a Mac announcement soon.”

    He also mentioned this in his Power On newsletter today.

    Look out for the new 13-inch and 15-inch MacBook Airs powered by the M4 chip, which has a 10-core CPU and 10-core GPU. Apple already added M4 chips to the MacBook Pro, iMac, and Mac mini last October, and tests show it’s up to 25% faster than the M3 chip for heavy tasks. Last fall, Apple bumped the base RAM in MacBook Airs from 8GB to 16 GB. The top RAM choice might jump to 32GB this time. Battery life should last longer, too.

    Cool Camera and Display Upgrades

    Following the MacBook Pro’s lead, the new MacBook Air will likely get a 12-megapixel camera with Center Stage. This keeps you in the frame during video calls, even if you move. It might also include Desk View, showing both your face and your desk from above. These features work in apps like FaceTime and Zoom and were once only on iPads or Macs with a Studio Display.

    The new models could have three Thunderbolt 4 ports (up from two Thunderbolt 3 ports) and support two external screens, even with the lid open. A nano-texture display, which cuts glare with a special coating, might come too—though Apple could save that for the MacBook Pro to keep them different. No big look changes are expected. The MacBook Air got a fresh design in 2022.

    When and How?

    If these MacBook Airs drop this week, expect a press release on Apple’s Newsroom site and maybe a YouTube video. There could be a surprise or two as well!

  • Siri’s big update might wait until iOS 18.5

    Siri’s big update might wait until iOS 18.5

    Last month, Bloomberg’s Mark Gurman hinted that Apple could delay some of Siri’s exciting new Apple Intelligence features until iOS 18.5. His latest update suggests this is looking more and more likely.

    Siri’s Personal Touch in iOS 18

    Originally, Apple aimed to roll out these Siri improvements with iOS 18.4. But due to some hiccups and bugs, it seems the company has shifted gears to iOS 18.5 instead. The first test version of iOS 18.4, released recently, didn’t include any of these promised upgrades.

    In his latest Power On newsletter, Gurman shared that iOS 18.5 will bring the real magic. He wrote:

    • The next update, iOS 18.5, is where the cool stuff lands. Expect a smarter Siri with AI powers, as shown last June, plus Apple Intelligence support for users in China.
    • Apple’s team has been quietly testing iOS 18.5 since early February, according to visitor logs spotted by MacRumors.

    When Can We Expect It?

    Gurman predicts that iOS 18.5 will hit devices in May, though testing might kick off earlier. He added:

    • This new Siri will show if Apple can bounce back strong. It’s set to launch in May, almost a year after its big reveal.
    • There’s still a slim chance some Siri tweaks could sneak into a later iOS 18.4 test version, but Gurman’s betting on iOS 18.5 for now.

    What’s Coming to Siri?

    The update promises neat tricks like noticing what’s on your screen, understanding your details, and giving you better control within apps. For instance, at WWDC 2024, Apple demoed Siri helping an iPhone user check their mom’s flight and lunch plans by pulling info from Mail and Messages.

    Which iPhones Get It?

    You’ll need an iPhone 15 Pro, iPhone 15 Pro Max, or any iPhone 16 model to enjoy Apple Intelligence.

  • Do app privacy tags affect your download choices?

    Do app privacy tags affect your download choices?

    In 2020, Apple rolled out privacy tags to show users what info an app might grab—like stuff tied to you or used to follow you around online. These tags were a game-changer, shining a light on apps that scoop up too much personal data. For example, you could see Signal barely touches your info, while Facebook Messenger slurps up everything it can for ads or upgrades. The goal? Help people pick apps wisely.

    Lately, though, I’ve noticed folks wondering if these self-reported tags—tucked way down on an app’s App Store page—still sway anyone before they tap “Get.” Apple splits these “privacy nutrition tags” into three types:

    • Data Tied to You: This is stuff like your name, address, email, exact location, or shopping history that’s linked to you, often for ads or tailoring the app. Developers have to spill it if it points back to you.
    • Data Not Tied to You: Info collected but kept nameless, usually to tweak the app. Apple makes sure it can’t be traced back to you.
    • Data That Tracks You: This follows you across apps and sites—like Google or Meta using your device ID for custom ads or selling it to data collectors.

    People get loud about privacy when a hot new app, like Threads, sparks worry. Back then, users scratched their heads over why it listed “Health and Fitness” data with no clear reason. Yet Threads still shot to the top of social media downloads. So, do these tags really matter?

    Here’s the catch: developers report this stuff themselves. Apple trusts them to be honest, which speeds up approvals but can blur the truth. For users, the tags are handy—if you dig for them and know what they mean. But just because they’re listed doesn’t guarantee they’re accurate. As Apple pushes privacy hard, the real challenge is teaming up with developers to make things clearer, explain data use better, and keep overstating in check. So, do privacy tags sway your downloads? Maybe—if you’re paying attention.

  • iOS 18 brings a handy Calendar upgrade

    iOS 18 brings a handy Calendar upgrade

    Apple’s Calendar app stayed pretty much the same for years, but lately, it’s been getting better fast. With iOS 18, there’s one new feature I’ve wanted for a long time, and it’s turned out to be a game-changer: Reminders now work right inside the Calendar app.

    A Clear Daily Plan with Reminders Built In

    Before this update, the Calendar and Reminders apps on the iPhone didn’t talk to each other—they were totally separate. But now, iOS 18 mixes the basic features of Reminders into Calendar. For me, this is a big win because I can finally see my whole day in one spot. With this new setup, all my scheduled reminders show up next to my calendar events. I rely on reminders a lot to keep track of home chores and work tasks.

    In the past, figuring out my day meant flipping between two apps—Calendar and Reminders. Just checking Calendar wasn’t enough since I’d miss key tasks I’d set up. Now, though, everything’s together. My reminders line up in order with my events, so one quick look at the Calendar app tells me exactly what’s ahead.

    One Small Catch, But Still a Great Change

    There’s just one downside: you can’t pick and choose which Reminders lists show up in Calendar. It’s either all your scheduled reminders or none at all.

    Even with that little hiccup, blending Reminders into Calendar has been awesome. It’s made my daily planning so much smoother and easier. This upgrade might sound simple, but it’s honestly made a huge difference for me.

  • Apple’s purchase transfer tool now available in the EU and UK

    Apple’s purchase transfer tool now available in the EU and UK

    Apple recently made changes to its support page for a new tool that lets users move purchases between Apple Accounts. The EU and UK are no longer left out, meaning people there can now use it. The only place still missing out is India, where the tool isn’t available yet.

    This purchase transfer tool came out earlier this month. It helps shift purchases, like apps or iTunes goodies, from one Apple Account to another. To use it, you need an iPhone or iPad signed into two accounts at once—one for iCloud and another for the App Store.

    For some folks, this tool has worked like a charm. They’ve successfully moved their App Store and iTunes buys to the account they like better. Sadly, I’m not one of them. Still, I’ve managed with two accounts for 15 years—what’s a few more, right?

    Anyway, if you’re in the EU or UK, you can now give this a shot. The support page lays out all the steps and rules you need to follow to make it work. It’s got a bunch of details, so check it out if you’re thinking of switching things over. The tool’s a handy option for anyone wanting to tidy up their accounts or bring everything under one roof. Just be ready to jump through a few hoops to get it done!

  • Microsoft unveils simple Copilot app for Mac users

    Microsoft unveils simple Copilot app for Mac users

    Microsoft has rolled out a fresh Copilot app made just for Mac computers. This means people who use Copilot can now enjoy it through a smooth, Mac-friendly program. Copilot is Microsoft’s smart AI tool, powered by OpenAI tech. It works a lot like ChatGPT, helping users with all sorts of tasks. You can ask it questions, get coding tips, upload pictures for extra details, create text or images, sum up info, dig into research, open shortcuts, and more.

    Now, Mac users can have this handy AI helper right on their screens. The app lets you upload photos, make images and text, use quick shortcuts, switch to dark mode, and explore a feature called Think Deeper. Microsoft Copilot is like a daily sidekick—chatting with it feels natural and boosts learning, growth, and confidence thanks to OpenAI and Microsoft’s AI brains.

    The app itself is free with no extra costs inside, but Copilot offers both free and paid options. For those wanting the newest AI features, Copilot Pro costs $20 per month per person.
    You can grab the Microsoft Copilot app from the Mac App Store at no charge. It works on any Mac with an Apple silicon chip running macOS 14 or newer. [Direct Link]

  • Apple simplifies child accounts and boosts online safety

    Apple simplifies child accounts and boosts online safety

    Apple announced new tools today to keep kids safer online. These updates include a clearer age rating system, an easier way for parents to set up accounts for their children, tweaks to what kids see on the App Store, and a new tool for app makers to check a user’s age range. This ensures kids only get content that fits their age.

    The details are in a new guide called Helping Protect Kids Online, available on Apple’s developer website. The goal is simple: give parents more say over what their kids do online while keeping things private. Apple also wants to avoid broad laws that force the App Store to handle age checks for everyone.

    First, setting up accounts for kids is getting easier. When someone makes a new account, Apple will ask for their age range. This is already in the iOS 18.4 beta. For kids under 13, there’s a “Connect to Family” option. Parents need to approve the account for things like the App Store, but Apple is making this smoother. Instead of needing a credit card, parents can now use their payment history with Apple and confirm it with Face ID or Touch ID.

    Kids can start using their device right away if a parent isn’t around. Age-based limits will kick in for web browsing and messages, but app downloads will need parental approval later. Soon, parents can also fix the age on existing kid accounts if it’s wrong.

    App makers must now share if their apps have user-made content, ads, or need age checks. This info will show up on App Store pages. Apple is also updating its age groups: from 4+, 9+, 12+, and 17+ to 4+, 9+, 13+, 16+, and 18+. Each category sets rules for what’s okay—like no violence for little kids or mature themes for teens. Kids won’t see or download apps beyond their age limit, and the App Store will promote apps that match their age.

    Apple’s new tool for developers, called the Declared Age Range API, shares a user’s age range without giving exact details like birthdays. Parents decide if this info is shared, keeping privacy tight. These changes aim to balance safety and ease for families.

  • Could Apple lose an important iPhone privacy tool in France?

    Could Apple lose an important iPhone privacy tool in France?

    For almost two years, French officials have been looking into a privacy tool on iPhones called App Tracking Transparency. This feature lets people choose if they want apps to follow their activity for ads or not. You’ve probably noticed those “Ask App Not to Track” messages popping up. Now, according to a recent Reuters story, the investigation is almost over—and it doesn’t look good for Apple.

    France Might Stop This Privacy Feature Soon

    The two-year review of Apple’s App Tracking Transparency in France should finish within the next month. And it seems Apple might not like the result.

    Reuters reporter Foo Yun Chee explains:

    French regulators are likely to tell Apple next month to stop this practice, saying it’s unfair to competition. They’ll probably add a fine too. This would be the first time a government blocks this feature. In France, fines for such issues can reach up to 10% of a company’s yearly earnings worldwide.

    So, two big things could happen when this case ends:

    • Apple may have to turn off this feature for people in France.
    • The company could also face a penalty.

    Back in 2023, when this probe began, we noted: “Apple’s being accused of playing favorites and setting unclear, unfair rules about how user info can be used for ads.”

    Apple shared this comment with 9to5Mac during an earlier debate about the feature:

    “We at Apple think your data is yours. You should decide if it’s shared and with whom. App Tracking Transparency just lets users pick whether apps can track them or pass their info to data collectors. These rules are the same for everyone, including us, and we’ve had lots of support from privacy fans and regulators.”

    Beyond France, Germany and Italy are also checking out this feature. Usually, the worry isn’t the tool itself but how Apple uses it for its apps. In the U.S., companies like Meta have complained the most—not regulators. They say this privacy option has hurt their ad income.

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