Search results for: “g board”

  • One cool update in the new M4 MacBook Air

    One cool update in the new M4 MacBook Air

    Apple is about to release the M4 MacBook Air, which might be the first new product they launch this year. There’s one big reason why you might want to upgrade from the M2 or even the M3 models: better support for extra screens.

    Screen Limits Have Been a Problem for MacBook Airs

    In the past, MacBook Airs with M1 and M2 chips could only connect to one extra screen, which was a bit of a bummer for many users who needed more space.

    Last Year’s M3 Model Made Some Improvements

    The M3 MacBook Air from last year allowed you to use two extra screens, but you had to keep the laptop closed. This was better than before but still not ideal if you wanted to use the laptop’s keyboard and touchpad.

    The M4 MacBook Air Changes Things Up

    The upcoming M4 MacBook Air will have the same chip as the basic MacBook Pro and is expected to let you use two external screens while keeping your laptop open.

    This means you could have three screens in total: two extra ones plus the laptop’s screen. This feature is already in the M4 MacBook Pro, so it makes sense for the M4 Air to have it too.

    Why This Matters

    For many, this could be a big enough reason to upgrade. If you’re still using an M3, M2, or M1 MacBook Air, being able to work with two extra monitors without closing your laptop is a game-changer. It lets you use the laptop’s keyboard and touchpad, saving you from buying additional gear, and gives you more screen space to work with.

    This upgrade could really make the M4 MacBook Air a top choice for those looking for an efficient and versatile laptop setup.

  • When will the new iPhone SE, iPad 11, and iPad Air come out?

    When will the new iPhone SE, iPad 11, and iPad Air come out?

    A leak has recently given us hints about when we might see the new iPhone SE 4, iPad 11, and iPad Air models.

    A private account on X (formerly Twitter) shared that these upcoming devices will come with iOS 18.3 or iPadOS 18.3 already installed when they hit the market. While we don’t know the exact release date, it looks like they’ll be announced sometime between March and April, before iOS 18.4 and iPadOS 18.4 roll out.

    The leak included the build numbers for these new software versions:

    • iOS 18.3 for iPhone SE (4th generation): 22D8062
    • iPadOS 18.3 for iPad 11 and iPad Air (2025): 22D2060, 22D2062

    The final test versions of iOS 18.3 and iPadOS 18.3 were released this week, suggesting that the updates might be available for current devices next week.

    Bloomberg’s Mark Gurman mentioned that new MacBook Air models with the M4 chip might be announced before these iPads and iPhone, potentially making them Apple’s first big reveal of 2025.

    The new iPhone SE is expected to look like the iPhone 14 or iPhone 16 with a 6.1-inch OLED screen, Face ID, a USB-C port, and a single 48-megapixel camera. It might also have a new A-series chip, 8GB of RAM to support Apple’s AI features, and Apple’s own 5G modem.

    The iPad 11 is rumored to have an A17 Pro chip with 8GB of RAM, also supporting Apple’s AI features. For the iPad Air, there’s some confusion; some leaks suggest an M3 chip, while others hint at the M4 chip that’s in the latest iPad Pro.

    New Magic Keyboards are also on the way for these iPads.

    This information gives us a clearer picture of what to expect from Apple in the coming months.

    Source

  • M3 Chip confirmed for upcoming iPad Air models

    M3 Chip confirmed for upcoming iPad Air models

    In what appears to be a significant leak, renowned tech leaker Evan Blass has shared details suggesting that Apple’s next iPad Air models will feature the new M3 chip. According to a glimpse of what seems to be internal source code, Blass hinted at the arrival of new 11-inch and 13-inch iPad Air versions, alongside an entry-level iPad 11.

    Blass, who has a history of accurate leaks, including pre-announcement reveals of the iPhone 12 and HomePod mini, posted this information on a private social media account. His latest leak counters previous speculation that the iPad Air might skip the M3 and directly adopt the M4 chip, which is currently exclusive to the iPad Pro line. This move would align with Apple’s strategy to differentiate between its tablet offerings by chip generation, rather than using the more costly and less efficient first-generation 3nm process chips.

    While the specifics of the iPad 11 remain somewhat under wraps, Bloomberg’s Mark Gurman has suggested it might come equipped with the A17 Pro chip, enhancing its capabilities for Apple Intelligence features. Additionally, the leak hints at the development of a new iPhone SE 4, continuing Apple’s tradition of refreshing its budget smartphone line.

    Apple updated the iPad Air last in May 2024 with the M2 chip, introducing for the first time a 13-inch model. If these leaks hold true, we might see these new devices announced as early as March or April, potentially with new Magic Keyboard accessories to complement them. However, no drastic design changes are expected, keeping the focus on internal upgrades.

     

  • Cooling Down and Slimming Up: The future of the iPhone

    Cooling Down and Slimming Up: The future of the iPhone

    The smartphone world is a constant race for innovation, with manufacturers continually pushing the boundaries of performance and design. In recent years, a key area of focus has been thermal management, ensuring devices can handle increasingly powerful processors without overheating. While Android manufacturers have embraced vapor chamber cooling for some time, Apple has traditionally relied on heat sinks. However, rumors suggest this is about to change with the upcoming iPhone 17 series.

    Recent reports from sources in China indicate that Apple plans to incorporate vapor chamber (VC) technology into all models of the iPhone 17 family, including both the Pro and non-Pro versions. This move marks a significant shift in Apple’s approach to cooling. Vapor chambers are sophisticated cooling systems that utilize the principles of evaporation and condensation.

    They consist of a sealed metal enclosure containing a small amount of liquid, typically de-ionized water. When the chipset generates heat, this liquid evaporates, absorbing the heat in the process. The vapor then travels to a cooler part of the chamber, condensing back into liquid, releasing the heat. This cycle effectively spreads the heat across the surface of the chamber, allowing for more efficient cooling. 

    This news contradicts earlier speculation from prominent Apple analyst Ming-Chi Kuo, who initially suggested that only the top-tier iPhone 17 Pro Max would feature a VC cooling system. The inclusion of VCs across the entire iPhone 17 lineup suggests Apple is prioritizing thermal performance across the board. Furthermore, rumors also point to the non-Pro iPhone 17 models finally receiving high-refresh-rate displays, though whether these will be 90Hz or 120Hz remains to be seen.

    Beyond cooling enhancements, Apple appears to be planning a major design overhaul for 2025 by introducing the ultra-thin iPhone 17 Air. This model has generated significant buzz, with rumors hinting at a design reminiscent of the classic MacBook Air. 

    The iPhone 17 Air has been a subject of much speculation, with early rumors referring to it as the “iPhone Slim.” The key feature that has captured everyone’s attention is its expected thinness. Initial reports suggested a thickness of around 6.25mm, roughly 25% thinner than the Pro models. However, more recent information from Ming-Chi Kuo indicates that the 17 Air could be even thinner, reaching a mere 5.5mm at its thinnest point.

    This revelation has sparked considerable discussion, particularly the phrasing “thinnest part.” This suggests Apple might be considering a tapered design, similar to the iconic wedge shape of the original MacBook Air. This design approach would allow the device to be incredibly thin at certain points while maintaining a more practical thickness in other areas.

    The tapered design of the classic MacBook Air was a defining feature, beloved by many for its sleek aesthetics and comfortable ergonomics. It instantly distinguished the MacBook Air from other laptops and symbolized Apple’s design prowess. Replicating this design language in the iPhone 17 Air would not only be a nostalgic callback to Apple’s history but could also offer significant practical benefits.

    One of the primary concerns with larger smartphones is one-handed usability. While larger screens offer a more immersive viewing experience, they can be challenging to handle with one hand. This is a common reason why some users prefer smaller devices. The iPhone 17 Air, with its rumored 6.6-inch display, sits between the 6.3-inch iPhone 17 Pro and the 6.9-inch iPhone 17 Pro Max. This size could be ideal for many users, offering a larger screen without the unwieldiness of the Pro Max.

    The tapered design could play a crucial role in enhancing one-handed usability. By making the bottom portion of the device, where the hand naturally rests, the thinnest part, Apple could effectively mitigate the challenges associated with a larger screen. This would allow users to enjoy the benefits of a larger display without sacrificing comfortable one-handed operation.

    In essence, the iPhone 17 Air could offer a compelling combination of a larger, more immersive display and comfortable one-handed use, thanks to its innovative design. This could be a game-changer for users who have been hesitant to embrace larger smartphones due to concerns about ergonomics.

    If Apple can successfully implement this design, the iPhone 17 Air could become a highly sought-after device, potentially even attracting users away from the Pro line. The combination of improved cooling with vapor chambers across the lineup, and the potential for a groundbreaking, nostalgic design with the iPhone 17 Air, paints an exciting picture for the future of Apple’s smartphones.

  • The Dawn of Hyperconnectivity: How a new interconnect could reshape AI

    The Dawn of Hyperconnectivity: How a new interconnect could reshape AI

    The world of artificial intelligence is in constant flux, a relentless pursuit of greater speed, efficiency, and capability. Behind the sleek interfaces and seemingly magical algorithms lies a complex infrastructure, a network of powerful servers tirelessly crunching data.

    The performance of these servers, and therefore the advancement of AI itself, hinges on the speed at which data can be moved between processors. Now, a groundbreaking development in interconnect technology is poised to revolutionize this crucial aspect of AI, potentially ushering in a new era of intelligent machines.  

    A newly formed consortium, dedicated to pushing the boundaries of data transfer, has unveiled a technology called “Ultra Accelerator Link,” or UALink. This innovation promises to dramatically increase the speed at which data flows within AI server clusters, paving the way for more complex and sophisticated AI applications.

    The consortium recently announced the addition of three major players to its Board of Directors: Apple, Alibaba, and Synopsys. This influx of expertise and resources signals a significant step forward for the development and adoption of UALink. 

    UALink is designed as a high-speed interconnect, specifically tailored for the demanding requirements of next-generation AI clusters. Imagine a vast network of processors, each working in concert to process massive datasets. The efficiency of this collaboration depends entirely on the speed with which these processors can communicate.

    UALink aims to solve this bottleneck, promising data speeds of up to 200Gbps per lane with its initial 1.0 release, slated for the first quarter of 2025. This represents a significant leap forward in data transfer capabilities, potentially unlocking new levels of AI performance. 

    The implications of this technology are far-reaching. Consider the vast amounts of data required to train large language models or power complex image recognition systems. The faster this data can be processed and shared between processors, the more complex and nuanced these AI systems can become. This could lead to breakthroughs in fields like natural language processing, computer vision, and machine learning, enabling AI to tackle increasingly complex tasks.

    Apple’s involvement in the UALink consortium is particularly noteworthy. While the company has been relatively quiet about its specific AI initiatives, its participation suggests a keen interest in the future of AI infrastructure.

    Becky Loop, Director of Platform Architecture at Apple, expressed enthusiasm for UALink, stating that it “shows great promise in addressing connectivity challenges and creating new opportunities for expanding AI capabilities and demands.” She further emphasized Apple’s commitment to innovation and collaboration, highlighting the company’s “long history of pioneering and collaborating on innovations that drive our industry forward.” 

    Apple’s current AI server infrastructure relies on powerful processors, including the M2 Ultra chip, with plans to transition to the M4 series. However, recent reports suggest that Apple is also developing a dedicated AI server chip, designed specifically for the unique demands of AI workloads. This suggests a long-term commitment to advancing AI capabilities and a recognition of the importance of specialized hardware. 

    The question remains: will Apple directly integrate UALink into its future AI infrastructure? While the company’s involvement in the consortium signals a strong interest, it is too early to say definitively. Apple’s participation could be driven by a desire to contribute to the broader AI ecosystem, ensuring the development of robust and efficient interconnect technologies for the entire industry.

    However, the potential benefits of UALink for Apple’s own AI ambitions are undeniable. The increased data transfer speeds could significantly enhance the performance of its AI servers, enabling more complex and demanding AI applications.

    The development of UALink represents a significant step forward in the evolution of AI infrastructure. By addressing the critical bottleneck of data transfer, this technology has the potential to unlock a new era of AI capabilities.

    The involvement of major players like Apple, Alibaba, and Synopsys underscores the importance of this development and signals a growing recognition of the crucial role that interconnect technology plays in the future of artificial intelligence. As we move closer to the anticipated release of UALink 1.0, the world watches with anticipation, eager to witness the transformative impact this technology will have on the landscape of AI.

  • American-Made Apple Chips: A step closer to reality, alongside new security concerns

    American-Made Apple Chips: A step closer to reality, alongside new security concerns

    The landscape of technology manufacturing is shifting. A significant development in this shift is the near completion of the first US-based facility dedicated to producing A-series chips for Apple devices. This move, hailed as a victory for domestic production, comes alongside new security concerns regarding iPhone vulnerabilities and evolving scam tactics.

    The journey towards “Made in America” Apple chips began in 2022, spurred by the US CHIPS Act. This government initiative aims to reduce American reliance on overseas chip production, particularly in China, and to stimulate domestic job creation. The plan involves establishing several TSMC (Taiwan Semiconductor Manufacturing Company) fabrication plants in Arizona, with some production lines specifically allocated for Apple’s processors, initially for older devices.

    While initial projections aimed for mass production to commence in 2024, the project faced delays, pushing the timeline into the current year. Further, the production of more advanced 2nm chips has been postponed until 2028. Early concerns arose about the practicality of the initial plant, with worries that the output would need to be shipped back to Taiwan for the crucial “packaging” process, which integrates various circuit boards into a single chip. However, Apple later addressed this by announcing plans for a US-based packaging facility.

    The construction of these plants has not been without controversy. TSMC’s hiring practices have drawn criticism, with a significant number of workers being brought in from Taiwan rather than being recruited locally in the US. While the company initially explained this as a temporary measure during the construction phase, the situation persisted, leading to accusations of “anti-American discrimination” and even a lawsuit.

    Despite these challenges, a recent report suggests that the first plant is on the verge of commencing mass production. This implies that test production has already been successfully completed, with Apple now in the final stages of verifying the quality of the chips produced in Arizona. The first commercially mass-produced chips are anticipated as early as this quarter, pending the completion of final quality assurance checks. This marks a significant milestone in bringing chip production back to American soil.

    Security Vulnerabilities and Evolving Scams: A Double-Edged Sword

    While the news of domestic chip production offers a positive outlook, recent discoveries have highlighted potential security vulnerabilities in iPhones. A security researcher, Thomas Roth, identified a vulnerability in the USB-C controller chip present in the iPhone 15 and 16 models. This vulnerability, in theory, could be exploited to compromise an iPhone.

    The vulnerability lies within the ACE3 USB-C controller, a chip introduced in 2023, which manages power delivery and acts as a sophisticated microcontroller with access to critical internal systems. Roth’s team demonstrated the ability to gain code execution on the ACE3 chip by carefully measuring electromagnetic signals during the chip’s startup process and using electromagnetic fault injection to bypass firmware validation checks. This could, theoretically, grant an attacker complete control over the device.

    However, exploiting this vulnerability is exceptionally complex and requires physical access to the device. Both Apple and Roth himself have concluded that it does not pose a realistic threat to users in real-world scenarios.

    A more pressing security concern involves evolving tactics used by scammers exploiting iMessage. Scammers commonly use SMS and iMessage to distribute phishing links and attempt to install malware. To combat this, iPhones automatically disable links in messages received from unknown senders. These links appear as plain text and are not tappable.

    However, scammers have devised a workaround. By enticing users to reply to their messages, even with a simple “STOP” command, they can bypass this protection. Replying to the message, even with a single character, signals to the iPhone that the user has interacted with the sender, thus legitimizing the message and re-enabling the links. This means users are tricked into making the links live themselves.

    This tactic has become increasingly prevalent, with numerous examples of fraudulent messages impersonating legitimate organizations like USPS or toll road companies. These messages often prompt users to reply with a single character, such as “Y,” to activate the malicious links.

    Staying Safe in a Digital World

    In light of these evolving threats, users must remain vigilant. The most effective way to protect oneself is to exercise extreme caution with links received in any form of electronic communication. Never click on links in emails, text messages, or other messages unless you are absolutely certain of their legitimacy.

    A best practice is to rely on saved bookmarks or manually type URLs into your browser, especially for sensitive websites. If you have any doubts about the authenticity of a message, contact the purported sender directly using known contact information to verify its legitimacy. These simple precautions can significantly reduce the risk of falling victim to scams and compromising your personal information.

  • Apple’s Smart Home Vision: A delayed dawn and a leap forward for iPad Air

    Apple’s Smart Home Vision: A delayed dawn and a leap forward for iPad Air

    The whispers surrounding Apple’s grand entrance into the smart home arena have been growing louder, hinting at a centralized hub to orchestrate our connected lives. However, recent insights suggest this much-anticipated device might not arrive as soon as we hoped. Simultaneously, rumors are swirling about a surprising move in Apple’s iPad lineup, potentially bypassing a chip generation altogether.

    For months, the tech world has buzzed about Apple’s development of a dedicated smart home hub, envisioned as a central command center for managing our increasingly interconnected homes. This device, rumored to sport a 7-inch square display, a FaceTime camera, and enhanced speakers, was expected to run a specialized “homeOS” operating system, integrating seamlessly with various Apple apps. The design was said to offer versatility, with options for wall mounting or desktop placement via a dedicated dock. Initial expectations pointed towards a March 2025 launch.

    However, recent reports suggest a potential delay. According to reliable sources, the operating system powering this hub relies heavily on advanced software features that may not be fully ready until later iterations of Apple’s core operating systems. This software dependency has cast doubt on the original timeline, suggesting the hardware itself might not reach consumers until later in the year. This aligns with earlier reports from prominent analysts who pointed to a potential third-quarter 2025 release, citing software development challenges as the primary reason for the shift.

    While initially there was speculation about whether these reports referred to distinct devices, the converging timelines strongly suggest they describe the same product. It seems Apple is prioritizing a polished and fully functional software experience, even if it means pushing back the hardware release. This could mean a preliminary announcement in the spring, with the actual product hitting shelves after the annual Worldwide Developers Conference (WWDC) in the summer.

    Beyond the smart home hub, Apple’s iPad strategy is also generating buzz. Speculation points towards a significant update to the iPad Air lineup, potentially skipping the expected M3 chip in favor of the more powerful M4.

    The current iPad Air models, released last year in both 11-inch and 13-inch sizes, are powered by the M2 chip. Conventional wisdom, supported by early rumors, suggested a straightforward upgrade to the M3 chip this year. However, recent reports suggest Apple might have a different plan. 

    Sources indicate that the upcoming iPad Air refresh will focus on internal upgrades rather than significant design changes. The possibility of jumping directly to the M4 chip has emerged, aligning the iPad Air more closely with the iPad Pro regarding processing power. This move, while potentially blurring the lines between the two iPad lines, wouldn’t be entirely unprecedented. Apple has previously consolidated its Mac lineup around shared chip families, and a similar approach for iPads wouldn’t be out of the question.

    This potential shift echoes Apple’s surprise move with the iPad Pro in 2024, which unexpectedly debuted with the M4 chip, bypassing the M3 entirely. This precedent suggests that Apple is willing to deviate from traditional upgrade cycles when necessary. 

    Aside from the potential chip upgrade, the new iPad Air is expected to retain its current design. However, it may incorporate Apple’s in-house 5G modem, a component also expected to feature in other upcoming Apple devices. There are also rumors of a new Magic Keyboard designed for the iPad Air. While it might not feature the aluminum top case found on the iPad Pro version, it could incorporate features like a function row of keys, enhancing the overall user experience. 

    In conclusion, Apple’s roadmap for the near future appears to involve both a strategic delay and a surprising leap forward. The anticipated smart home hub, while facing a potential delay due to software development, remains a key part of Apple’s vision for the connected home. Meanwhile, the potential jump to the M4 chip for the iPad Air signals a commitment to performance and a possible shift in Apple’s iPad strategy. These developments suggest an exciting, albeit slightly delayed, period of innovation for Apple and its users.

  • The Surprising Persistence of the A17 Pro: Inside Apple’s chip strategy for the next iPad

    The Surprising Persistence of the A17 Pro: Inside Apple’s chip strategy for the next iPad

    Apple’s silicon strategy has always been a source of fascination and speculation for tech enthusiasts. Recent moves, however, have raised more than a few eyebrows. While the industry largely expected Apple to swiftly move on from its first-generation 3nm process, the A17 Pro chip, it appears this powerful processor is finding a new home in the upcoming entry-level iPad. This unexpected decision offers a fascinating glimpse into Apple’s current approach to chip utilization and its implications for the future of its product lines.

    For a while, the narrative surrounding the A17 Pro and the N3B process, the first generation 3nm manufacturing technology it utilized, was one of struggle. Reports suggested that the process was proving costly, yielding fewer chips than anticipated, and offering less of a performance leap compared to previous generations than Apple had hoped. This led many to believe that Apple would be eager to abandon this process as quickly as possible. This belief was seemingly reinforced by the rapid introduction of the M4 chip in the iPad Pro just months after the M3 debuted in Macs.

    Apple’s history of using older-generation chips in its lower-end iPhones further fueled this assumption. The iPhone 14, for example, retained the A15 Bionic chip from the iPhone 13, while the Pro models received the newer A16. However, this pattern was disrupted with the iPhone 16 lineup, where all models featured the A18 chip, bypassing the A17 altogether. This seemed to be the final nail in the coffin for the A17 and the N3B process.  

    Then came the surprise: the 7th generation iPad mini. This compact tablet, boasting Apple Intelligence capabilities, was powered by the A17 Pro, the very chip many expected to be phased out. While this move seemed justifiable for a lower-volume product like the iPad mini, it still raised questions about Apple’s long-term plans.  

    Now, according to reliable sources, Apple is set to double down on the A17 Pro by incorporating it into the next generation of its standard 11-inch iPad. This decision is significant for several reasons. Firstly, it indicates that Apple is finding ways to effectively utilize the A17 Pro, potentially through binning – a process of selecting chips that meet specific performance criteria, even if they don’t achieve the highest possible clock speeds or core counts. This would allow Apple to maximize the value of its existing A17 Pro inventory.

    Secondly, the inclusion of the A17 Pro in the entry-level iPad underscores Apple’s commitment to bringing Apple Intelligence features to a wider audience. The A17 Pro’s processing power is crucial for enabling these advanced AI functionalities, suggesting that Apple views them as a key differentiator for its devices moving forward. Reports also suggest a memory upgrade to 8GB for the new iPads, the minimum required for optimal Apple Intelligence performance.

    This move also challenges the conventional wisdom of reserving the latest and greatest chips for premium devices. By equipping the entry-level iPad with a powerful processor like the A17 Pro, Apple is blurring the lines between its product tiers and offering users a more compelling experience at a lower price point.

    Apple will likely use a binned version of the A17 Pro in the iPad 11, similar to the 5-core GPU configuration seen in the iPad mini 7. This allows them to effectively manage chip production and allocate resources appropriately.

    As always, rumors suggest that Apple is planning to unveil this new iPad model in the spring, potentially alongside new iPad Airs, a new iPhone SE, and updated Magic Keyboards. The continued presence of the A17 Pro, however, adds a fascinating new layer to the narrative, showcasing Apple’s evolving approach to chip strategy and product development. It seems that even when we think we have Apple figured out, they still have a few surprises up their sleeve.

  • Apple’s 2025 Shareholder Meeting: A look at governance and executive compensation

    Apple’s 2025 Shareholder Meeting: A look at governance and executive compensation

    The tech world’s attention often focuses on product launches and groundbreaking innovations. However, the inner workings of a company like Apple, particularly its governance and executive compensation, provide a fascinating glimpse into its strategic direction and priorities.

    Apple recently announced that its 2025 annual shareholder meeting will be held virtually on Tuesday, February 25th, at 8:00 a.m. Pacific Time. This meeting, while not typically a stage for major product announcements, offers a platform for shareholders to exercise their rights and for the company to address key governance matters.  

    For those holding Apple stock as of January 2, 2025, the meeting provides an opportunity to participate in the company’s direction. Shareholders will be able to attend, cast their votes, and even submit questions through Apple’s dedicated virtual meeting website. Access will require a specific control number included in the Notice of Internet Availability of Proxy Materials distributed to shareholders. This virtual format has become increasingly common for large corporations, offering broader accessibility for shareholders worldwide.  

    The agenda for the meeting includes several key items. Shareholders will be asked to vote on the re-election of the Board of Directors, a crucial process that ensures the company is guided by experienced and capable leaders. The meeting will also include a vote to approve executive compensation, a topic that often draws significant attention. Additionally, shareholders will be asked to ratify Ernst & Young LLP as Apple’s independent public accounting firm, a standard practice for publicly traded companies. Finally, the meeting will also include votes on various shareholder proposals, which can range from social and environmental concerns to corporate governance reforms.  

    While Apple’s shareholder meetings are not typically known for revealing future product roadmaps or strategic overhauls, they can offer valuable insights. In past meetings, executives have occasionally touched upon broader industry trends and the company’s strategic thinking. For instance, last year’s meeting saw CEO Tim Cook discuss the growing importance of artificial intelligence, months before Apple unveiled its own AI-driven features. These brief glimpses into the company’s long-term vision are often of great interest to investors and industry observers.

    One of the most closely watched aspects of the shareholder meeting is the disclosure of executive compensation. Apple’s annual proxy filing revealed that CEO Tim Cook earned $74.6 million in 2024. This figure represents an increase from his 2023 earnings of $63.2 million.

    Cook’s compensation package is multifaceted, including a base salary of $3 million, a significant portion in stock awards totaling $58 million, performance-based awards amounting to $12 million, and other compensation totaling $1.5 million. This “other compensation” encompasses various benefits such as 401(k) contributions, life insurance premiums, vacation cash-out, security expenses, and the cost of personal air travel, which Cook is mandated by Apple to utilize for all travel, both business and personal.   

    It’s important to note that while Cook’s 2024 compensation exceeded his 2023 earnings, it was still lower than the substantial $99 million he received in 2022. This decrease followed a decision by Cook and the Board of Directors to adjust his total compensation after it approached the $100 million mark. This highlights a degree of self-regulation and consideration of shareholder sentiment regarding executive pay.

    The structure of Cook’s compensation also reflects Apple’s emphasis on performance-based incentives. While a target compensation of $59 million was set, Cook earned more due to the cash incentive payout tied to Apple’s financial performance. This model aligns executive interests with those of shareholders, rewarding strong company performance.

    Beyond the CEO’s compensation, the proxy filing also revealed the earnings of other key Apple executives. Luca Maestri (Chief Financial Officer), Kate Adams (Senior Vice President, General Counsel and Global Security), Deirdre O’Brien (Senior Vice President of Retail + People), and Jeff Williams (Chief Operating Officer) each earned $27.2 million. These figures provide a broader context for executive compensation within Apple, demonstrating a tiered structure that rewards leadership contributions across the organization. 

    In conclusion, Apple’s annual shareholder meeting is more than just a procedural event. It’s a key moment for corporate governance, allowing shareholders to participate in important decisions and providing transparency into executive compensation. While it might not be the venue for major product announcements, it offers a valuable look into the inner workings of one of the world’s most influential companies. The 2025 meeting will undoubtedly continue this tradition, offering insights into Apple’s priorities and its approach to leadership and accountability.

  • Remembering the dawn of the iPhone and looking ahead to the iPhone 17 Pro

    Remembering the dawn of the iPhone and looking ahead to the iPhone 17 Pro

    Eighteen years ago, the tech world was irrevocably changed. On a January day in 2007, Steve Jobs took the stage at Macworld Expo and unveiled not one, but two groundbreaking products: the original iPhone and the first Apple TV. This wasn’t just another product launch; it was a revolution in personal technology and home entertainment. 

    Jobs, with his characteristic showmanship, presented the iPhone as a trifecta of innovation: a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device. He emphasized that these weren’t three separate gadgets crammed into one; they were seamlessly integrated into a single, elegant device. “Today,” he declared, “Apple is going to reinvent the phone.” 

    And reinvent it they did. The original iPhone was a stark departure from the clunky, button-laden phones of the time. Its sleek aluminum and plastic design, dominated by a 3.5-inch multi-touch display, eliminated the need for a physical keyboard. This, combined with a 2-megapixel camera and the revolutionary iPhone OS, offered a user experience light years ahead of anything else on the market. The iPhone wasn’t just a phone; it was a pocket-sized computer, a music player, and a window to the internet, all rolled into one. It set the stage for the mobile revolution we live in today. 

    But the iPhone wasn’t the only star of the show. Apple also officially launched the Apple TV, a device that had been teased as “iTV” a few months prior. The Apple TV was designed to bring iTunes content to the living room, allowing users to wirelessly stream movies, TV shows, music, and photos from their computers directly to their televisions. With a 40GB hard drive for local storage and support for 720p HD resolution, the Apple TV offered a compelling new way to enjoy digital media at home. The inclusion of both HDMI and component video output further solidified its place as a versatile home entertainment hub. 

    Adding another layer to this momentous occasion, Apple announced a significant corporate shift: the company officially changed its name from “Apple Computer, Inc.” to simply “Apple Inc.” This change signaled a broader vision, a move beyond personal computers and into the wider world of consumer electronics and digital services. Apple was no longer just a computer company; it was a technology powerhouse. 

    Fast forward to today, and the legacy of these announcements continues to shape the tech landscape. As we reflect on the 18th anniversary of these groundbreaking products, the rumor mill is already churning with anticipation for the upcoming iPhone 17 Pro and iPhone 17 Pro Max, expected later this year. While official details are still under wraps, several intriguing rumors have surfaced, painting a picture of what we might expect.

    One notable rumor suggests a return to an aluminum frame for the iPhone 17 Pro models, a departure from the titanium used in the iPhone 15 and 16 Pro. This could be coupled with a unique “part-aluminum, part-glass” back design, potentially even incorporating elements of both aluminum and titanium in the frame itself. The camera bump is also rumored to be undergoing a redesign, potentially adopting a larger rectangular shape made of aluminum. Whether the lenses will retain their current triangular arrangement or shift to a horizontal or vertical alignment remains to be seen.  

    Under the hood, the iPhone 17 Pro is expected to be powered by Apple’s next-generation A19 Pro chip, manufactured using TSMC’s advanced third-generation 3nm process. As always, this new chip is expected to bring improvements in both performance and power efficiency. There’s also talk of Apple designing its own Wi-Fi 7 chip, though some reports suggest it might stick with Wi-Fi 6E, like the iPhone 16 models. 

    Camera upgrades are also on the horizon, with rumors pointing to a significant jump to a 24-megapixel front-facing camera for all iPhone 17 models, doubling the resolution of the current 12-megapixel front camera. The rear telephoto camera on the Pro models is also rumored to be getting a substantial boost, potentially jumping to 48 megapixels from the 12 megapixels found on the iPhone 16 Pro models.  

    Memory is another area where we might see an improvement, with rumors suggesting an increase to 12GB of RAM for both the iPhone 17 Pro and Pro Max. This increase would provide more headroom for demanding tasks, including the performance of Apple’s AI features and multitasking. Finally, there’s a whisper about a significantly narrowed Dynamic Island on the iPhone 17 Pro Max, potentially achieved through the implementation of a “metalens” for the Face ID system.

    These are, of course, just rumors, and the final product may differ. However, they offer a tantalizing glimpse into the future of the iPhone and underscore the lasting impact of those groundbreaking announcements 18 years ago. From the revolutionary touch screen of the original iPhone to the potential advancements of the iPhone 17 Pro, Apple continues to push the boundaries of mobile technology, a legacy that began with a visionary on a stage and a simple promise to reinvent the phone.