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  • Apple honors Martin Luther King Jr. Day with inspirational quotes

    Apple honors Martin Luther King Jr. Day with inspirational quotes

    Every year, Apple marks Martin Luther King Jr. Day with a special tribute on its homepage, featuring poignant quotes from the civil rights leader. This year’s homage begins with a profound statement on education: “The function of education is to teach one to think intensively and to think critically.”

    As visitors scroll further, they encounter additional inspiring words from Dr. King, including, “You must decide to speak for yourself; nobody else can speak for you,” emphasizing personal agency, and “We cannot preserve self without being concerned about preserving other selves,” highlighting the interconnectedness of human existence.

    Apple’s tradition of celebrating this day not only honors Dr. King’s legacy but also invites reflection on his teachings. CEO Tim Cook also contributes to this remembrance by sharing another of Dr. King’s quotes on social media: “Everybody can be great, because everybody can serve.” Cook’s message encourages everyone to emulate King’s spirit through acts of service, suggesting that true greatness is found in uplifting others and contributing positively to society.

    This annual tribute by Apple serves as a reminder of Dr. King’s enduring influence on civil rights and education, encouraging individuals to engage with his philosophy and work towards a more equitable world.

  • Apple Maps highlights indigenous areas in Australia and New Zealand

    Apple Maps highlights indigenous areas in Australia and New Zealand

    Starting today, Apple Maps on iPhones, iPads, and Macs shows Indigenous lands in Australia and New Zealand, like reserves and special protected spots. This update helps people see and learn about these important places easily.

    Apple worked with Indigenous communities, map experts, and language keepers to make this happen. In Australia, they used information from the Australian Institute of Aboriginal and Torres Strait Islander Studies. In New Zealand, they teamed up with Māori tribes and local mapmakers to create detailed info cards and symbols for these lands.

    These cards share facts about the areas, and locals can add their own photos, stories, and words in their native languages. No extra app update is needed—the new features are ready to use now. This change shows Apple’s effort to connect with communities and respect their history. They’ve also started projects in both countries to support education and protect nature, making a bigger difference beyond just maps.

    Want to know more? Apple’s official statement has all the details about these updates and their community work. With this step, Apple Maps becomes more than just a navigation tool—it’s a way to honor and explore the rich cultures of Australia and New Zealand’s Indigenous peoples.

  • New iPhone 16 Pro ad highlights audio mix with a brazilian carnival tune

    New iPhone 16 Pro ad highlights audio mix with a brazilian carnival tune

    Apple dropped a fresh iPhone 16 Pro advertisement this weekend, and it’s a real treat. To showcase the Audio Mix feature, they filmed a music video using the new iPhone, blending it with the lively spirit of the Brazilian Carnival.

    A Carnival Vibe for the iPhone 16 Pro

    The track, “Brasil em Cena,” sung by Brazilian artist Nilze Carvalho and composed by Jair Oliveira, brings energy to the ad. Apple says the video “honors Brazilian cinema with one of the world’s most exciting music styles” and pays respect to Brazil’s rich culture, where Carnival and movies come together for a memorable tale.

    The Audio Mix tool lets iPhone 16 and 16 Pro users tweak sound in cool ways. You can quiet down noises or voices that aren’t in the shot, cut out background echoes, or shift all voices to sound like they’re coming from the front for a movie-like effect. Plus, you can adjust the audio even after recording.

    In Brazil, this ad aired on TV during the 2025 Oscars, where the country cheered its first-ever win with “I’m Still Here” taking the Best International Feature Film award.

    Carnival Fun on Apple’s Brazilian Site

    To keep the Carnival party going, Apple spruced up its Brazil website with a festive look. Products like the new iPhone 16e and AirPods 4 pop up with confetti all around. They’ve also added a special Carnival playlist section on Apple Music for fans to enjoy.

    Apple’s Carnival Tradition

    This isn’t Apple’s first Carnival-inspired ad. They’ve done it before, like with the iPhone 7 Plus and iPhone X promotions, showing their love for Brazil’s colorful celebration.
    With this latest ad, Apple mixes cutting-edge tech with Brazil’s joyful vibes, making the iPhone 16 Pro stand out in style.

  • How Apple fixed my main worry about the iPhone 17 Air

    How Apple fixed my main worry about the iPhone 17 Air

    Apple’s new iPhone 16e is pretty impressive, but it’s not the phone I’m most excited about. That honor goes to the iPhone 17 Air, coming this fall. Today’s news about the 16e has eased my biggest fear about the 17 Air: its battery life.

    This fall, Apple will likely roll out four new iPhones:

    • iPhone 17
    • iPhone 17 Air
    • iPhone 17 Pro
    • iPhone 17 Pro Max

    This lineup is mostly what we’re used to, except the “Plus” model is gone. Instead, we’re getting the iPhone 17 Air. The 17 Air will be super slim, just 5.5mm thick—the thinnest iPhone ever. It’s all about looking sleek, but that comes with some trade-offs. For example, it’ll have only one back camera instead of three and a regular A19 chip, not the fancier A19 Pro.

    For me, though, the real worry was the battery. Apple’s top phones, like the Pro and Pro Max, have amazing battery life now. I never even think about charging them. But with the 17 Air’s thin build, I was afraid the battery would suffer—until today’s update changed my mind.

    The C1 Modem Saves the Day

    Apple’s iPhone 16e launch showed off some cool stuff, including the new C1 modem. This 5G modem, built by Apple, has been in the works for years. We knew it might show up in the 16e, but its perks were a mystery until now.

    Here’s what Apple said in their announcement:

    The C1 modem is Apple’s first-ever modem. It’s the most power-saving modem ever in an iPhone, offering fast 5G while keeping your battery going strong. With Apple’s tech, a fresh design, and iOS 18’s smart power tricks, battery life is better than ever.

    The C1 really boosts battery life. In fact, the 16e lasts longer than the pricier iPhone 16, beating it in this one big way.

    Good News for the iPhone 17 Air

    Reports say the C1 modem will also be in the iPhone 17 Air. That’s Apple’s clever fix for the battery downsides of its slim design. It won’t match the Pro models, but if it’s close to the regular iPhone 17, I’ll be happy. Battery life matters a lot to iPhone fans. Thanks to the C1 modem, I’m now confident the iPhone 17 Air will keep up without running out of juice too fast.

  • Celebrate heart health on Valentine’s Day with Apple Watch

    Celebrate heart health on Valentine’s Day with Apple Watch

    This Valentine’s Day, Apple Watch users have a special reason to celebrate. On February 14, you can earn a unique award by simply completing a workout that fills your Exercise ring. It’s a fun way to show your heart some extra love during Heart Month.

    Heart Health Challenge 2025

    All you need to do is close your Exercise ring on February 14th. By doing this, you’ll not only keep your heart healthy but also receive a special award. This award can be seen in your Fitness app, adding a badge of honor to your health achievements.

    Alongside this, Apple provides a set of lively animated stickers for the Messages app. These stickers are themed around heart health, making your conversations more engaging and fun.

    More Ways to Engage

    Apple doesn’t stop there. They also roll out themed content across various platforms to promote heart health awareness. Expect to see special content in the App Store, Apple TV app, Apple Podcasts, and Apple Books. This content is designed to educate and inspire you to take better care of your heart.

    So, make this Valentine’s Day special by participating in the Heart Health Challenge. It’s a simple yet meaningful way to celebrate both love and health.

    Source

  • A New Chapter at Apple: Kevan Parekh takes the Financial Helm as Luca Maestri Transitions

    A New Chapter at Apple: Kevan Parekh takes the Financial Helm as Luca Maestri Transitions

    The world of tech is constantly evolving, with leadership changes often signaling new directions and strategic shifts. Recently, Apple officially marked a significant transition in its financial leadership, ushering in a new era while honoring the legacy of a key figure.

    After a period of remarkable growth under the guidance of Luca Maestri, the company has formally appointed Kevan Parekh as its new Chief Financial Officer (CFO), effective January 1, 2025. This carefully planned succession marks not an abrupt change, but a smooth handover designed to maintain stability and momentum.  

    This transition, confirmed through a Form 8-K filing with the U.S. Securities and Exchange Commission, a document used to keep investors informed of significant company events, signifies more than just a change in personnel. It represents the culmination of a well-orchestrated succession plan, ensuring a seamless continuation of Apple’s financial strategy.

    The filing explicitly states, “As part of Apple Inc.’s (“Apple’s”) previously announced Chief Financial Officer transition plan, Apple’s Board of Directors appointed Kevan Parekh, 53, as Apple’s Senior Vice President, Chief Financial Officer, effective January 1, 2025. Mr. Parekh succeeds Luca Maestri in the role of CFO.”  

    Luca Maestri’s tenure as CFO, which began in 2014, coincided with a period of unprecedented expansion for Apple. His strategic financial management played a crucial role in navigating the company through various market dynamics and contributing to its remarkable success. Maestri’s leadership was characterized by a focus on long-term growth, strategic investments, and maintaining financial stability, all while fostering strong relationships with investors and analysts.  

    Stepping into Maestri’s shoes is Kevan Parekh, a seasoned Apple veteran with over a decade of experience within the company. Parekh’s journey at Apple began in June 2013, and he steadily rose through the ranks, holding key positions such as Vice President of Financial Planning and Analysis and Vice President of Finance for Sales, Marketing, and Retail.

    Most recently, he led Financial Planning and Analysis, G&A and Benefits Finance, Investor Relations, and Market Research, providing him with a comprehensive understanding of Apple’s financial ecosystem. This internal promotion underscores Apple’s commitment to nurturing talent from within and ensuring a deep understanding of the company’s culture and operations at the highest levels of leadership.  

    Parekh’s background extends beyond Apple, encompassing senior leadership roles at Thomson Reuters and General Motors. This diverse experience has equipped him with a broad perspective on financial management across different industries, a valuable asset as he takes on the CFO role.  

    In recognition of his new responsibilities, Parekh’s base salary has been set at $1 million annually, effective January 1, 2025. He will also participate in the Apple Inc. Executive Cash Incentive Plan for the fiscal year 2025, aligning his incentives with the company’s performance.

    The transition has been marked by mutual respect and appreciation. During Apple’s last investor call with Maestri as CFO in October, CEO Tim Cook publicly acknowledged Maestri’s contributions, expressing his deep gratitude for his “exceptional work in shaping Apple as we know it today.”

    Maestri reciprocated the sentiment, thanking Cook for his “very kind words” and describing his time as Apple’s CFO as “a real privilege and an amazing journey.” He also extended his appreciation to investors and analysts and expressed confidence in Parekh’s abilities, stating, “Kevin is exceptional and I know you will enjoy interacting with him going forward.”

    While stepping down from the CFO position, Maestri will continue to play a vital role within Apple, leading the Corporate Services teams, which encompass critical functions such as information systems and technology, information security, and real estate and development. This ensures that his expertise and experience remain within the company, contributing to its continued success. 

    The appointment of Kevan Parekh as CFO marks a new chapter in Apple’s financial leadership. With his extensive experience within the company and his proven track record, Parekh is well-positioned to guide Apple’s financial strategy into the future, building upon the strong foundation laid by Luca Maestri. This carefully planned transition reflects Apple’s commitment to stability, continuity, and long-term growth.  

  • Unleash Your Inner Photographer: Mastering iPhone camera techniques

    Unleash Your Inner Photographer: Mastering iPhone camera techniques

    The iPhone has revolutionized how we capture the world around us. Beyond its sleek design and powerful processing, the iPhone’s camera system offers a wealth of features that can transform everyday snapshots into stunning photographs.

    While features like Portrait Mode and Photographic Styles are undoubtedly impressive, mastering the fundamentals of composition and utilizing often-overlooked settings can elevate your iPhone photography to new heights. Whether you’re a seasoned photographer or just starting your visual journey, these six tips will unlock the full potential of your iPhone camera.  

    1. The Art of Composition: Harnessing the Rule of Thirds

    Composition is the backbone of compelling photography. The rule of thirds, a time-honored principle, provides a framework for creating balanced and visually engaging images. This technique involves dividing your frame into nine equal rectangles using two horizontal and two vertical lines. The key is to position your subject or points of interest along these lines or at their intersections. 

    To enable the grid overlay in your iPhone’s camera app, follow these simple steps:

    1. Open the Settings app.
    2. Scroll down and tap Camera.
    3. In the “Composition” section, toggle on the Grid switch.

    With the grid activated, consider these points:

    • Identify Key Elements: Determine the primary subjects or focal points within your scene.
    • Strategic Placement: Position these elements along the grid lines or at their intersections. For portraits, placing the subject’s eyes along a horizontal line often creates a more compelling image.
    • Landscapes and Horizons: Align the horizon with one of the horizontal lines. A lower horizon emphasizes the sky, while a higher horizon focuses on the foreground.  
    • Balance and Harmony: Use the rule of thirds to create visual balance. If a strong element is on one side of the frame, consider placing a smaller element on the opposite side to create equilibrium.
    • Embrace Experimentation: The rule of thirds is a guideline, not a rigid rule. Don’t be afraid to experiment and break the rules to discover unique perspectives.

    2. Achieving Perfect Alignment: The Power of the Level Tool

    Capturing straight, balanced shots is crucial, especially for top-down perspectives or scenes with strong horizontal or vertical lines. The iPhone’s built-in Level tool is a game-changer for achieving perfect alignment.

    In iOS 17 and later, the Level tool has its own dedicated setting:

    1. Open the Settings app.
    2. Tap Camera.
    3. Toggle on the Level switch.

    For top-down shots:

    1. Open the Camera app and select your desired shooting mode (Photo, Portrait, Square, or Time-Lapse).
    2. Position your iPhone directly above your subject.
    3. A floating crosshair will appear. Align it with the fixed crosshair in the center of the screen. When perfectly aligned, both crosshairs will turn yellow.
    4. Tap the shutter button to capture the perfectly aligned shot.

    3. Straightening the Horizon: Horizontal Leveling for Every Shot

    The Level tool also provides invaluable assistance for traditional horizontal shots. When enabled, a broken horizontal line appears on the screen if your iPhone detects that you’re slightly off-level. As you adjust your angle, the line will become solid and turn yellow when you achieve perfect horizontal alignment. This feature is subtle, appearing only when you’re close to a horizontal orientation, preventing unnecessary distractions.

    4. Capturing Fleeting Moments: Unleashing Burst Mode

    Sometimes, the perfect shot is a fleeting moment. Burst Mode allows you to capture a rapid sequence of photos, increasing your chances of capturing the ideal image, especially for action shots or unpredictable events.  

    To activate Burst Mode:

    1. Go to Settings -> Camera and toggle on Use Volume Up for Burst.
    2. In the Camera app, press and hold the Volume Up button. Your iPhone will continuously capture photos until you release the button. A counter on the shutter button indicates the number of shots taken.

    Burst photos are automatically grouped in the Photos app under the “Bursts” album, making it easy to review and select the best images.  

    5. Mirror, Mirror: Controlling Selfie Orientation

    By default, the iPhone’s front-facing camera flips selfies, creating a mirrored image compared to what you see in the preview. While some prefer this, others find it disorienting. Fortunately, you can easily control this behavior:  

    1. Open the Settings app.
    2. Scroll down and tap Camera.
    3. Toggle the Mirror Front Camera switch to the ON position.

    With this setting enabled, your selfies will be captured exactly as they appear in the preview, matching the mirrored image you’re accustomed to seeing.

    6. Expanding Your View: Seeing Outside the Frame

    For iPhone 11 and later models, the “View Outside the Frame” feature provides a unique perspective. When enabled, this setting utilizes the next widest lens to show you what’s just outside the current frame. This can be incredibly helpful for fine-tuning your composition and avoiding the need for extensive cropping later.

    To activate this feature:

    1. Open the Settings app.
    2. Scroll down and tap Camera.
    3. In the “Composition” section, toggle on View Outside the Frame.

    This feature is most effective when using the wide or telephoto lenses, revealing the ultra-wide perspective or the standard wide view, respectively. The camera interface becomes semi-transparent, revealing the additional context outside your primary frame.

    By mastering these six tips, you can unlock the full potential of your iPhone’s camera and transform your everyday snapshots into captivating photographs. Remember, practice and experimentation are key. So, grab your iPhone, explore these features, and start capturing the world around you in a whole new light.

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