Apple recently shared its financial results for the second quarter of 2025, showing strong growth. The company earned $95.4 billion in revenue, a 5% increase from last year, and a profit of $24.8 billion, up 8%. Services, like streaming and subscriptions, hit a record high, growing 12%.
iPhone sales also helped, especially in markets where Apple Intelligence is available, boosting performance. New products, like the iPhone 16e and advanced Macs and iPads, added to the success. Apple’s board approved $100 billion for stock buybacks and raised its dividend to $0.26 per share.
However, challenges loom. CEO Tim Cook discussed tariffs, noting they had little impact this quarter due to supply chain tweaks. But for the next quarter, tariffs could add $900 million in costs if policies stay unchanged. Cook avoided commenting on price hikes, leaving consumers wondering. Apple is diversifying production, with half of U.S. iPhones now made in India and other products in Vietnam, to reduce reliance on China.
On the legal front, Apple faces App Store changes after a court ruling favored Epic Games. The company must allow developers to link to external payment options, following a 2021 injunction. Apple disagrees with the decision, plans to appeal, and is complying for now. The outcome remains unclear, but it could affect Apple’s services business. Despite these hurdles, Apple’s focus on innovation and customer loyalty keeps its device base growing. Cook remains optimistic, hinting at exciting products ahead, like a thinner iPhone 17 Air.