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  • Apple’s record-breaking quarter in 2025: $124.3B revenue and more

    Apple’s record-breaking quarter in 2025: $124.3B revenue and more

    Apple recently shared its financial results for the first quarter of 2025, discussing performance details with CEO Tim Cook and new CFO Kevan Parekh. Here’s a simple breakdown of the key points from the call:

    iPhone Sales and Apple Intelligence

    While Apple’s services revenue increased, and they saw growth in Mac and iPad sales, iPhone sales dipped slightly. This quarter, iPhones brought in $69.1 billion, less than last year’s $69.7 billion. The new Apple Intelligence feature, introduced in iOS 18, has not yet sparked a big update trend. However, Cook noted that iPhone 16 models are selling better in places where Apple Intelligence is available.

    Cook believes that as more people upgrade to newer iPhones, which support Apple Intelligence, usage will grow. He also mentioned upcoming support for more languages in April, which should help. He finds the email summarization feature invaluable, receiving hundreds of emails daily.

    Best Quarter Ever

    Tim Cook announced that this was Apple’s best quarter yet, with a revenue of $124.3 billion, up by four percent from last year. Apple’s active device count hit a new high at over 2.35 billion worldwide. However, sales in China dropped to $18.5 billion from $20.8 billion last year.

    Services Revenue

    The services sector shone brightly, earning $26.3 billion, a 14 percent jump from the previous year’s $23 billion. They set new records in the Americas, Europe, and other parts of Asia-Pacific, with over a billion paid subscriptions now.

    Mac and iPad Sales

    Mac sales were up to $9 billion from $7.8 billion, thanks to the new M4 models. Both new users and upgraders contributed to this growth. iPads also did well, with a 15 percent sales increase, largely due to the iPad Air and the budget iPad models, with many sales going to first-time iPad buyers.

    Other Notes

    On the topic of DeepSeek and reducing computational costs, Cook sees efficiency-driving innovation positively. Regarding future iPhone designs, he hinted at more innovation to come. With potential tariffs on the horizon, Apple is keeping a close watch but had no further comments.

    Looking Ahead

    For the next quarter, Apple anticipates low to mid single-digit growth in revenue with a gross margin expected between 46.5 and 47.5 percent.

    This earnings call highlights Apple’s ongoing strength in the tech market, even with some challenges like in China, affirming their position as a leader in technology and innovation.

  • Apple tried Intel for iPhone chips, but Tim Cook wasn’t impressed, says TSMC Founder

    Apple tried Intel for iPhone chips, but Tim Cook wasn’t impressed, says TSMC Founder

    TSMC, a big partner for Apple, makes chips for millions of their devices each year. But, according to their founder, there was a time when Intel tried to make chips for the iPhone but didn’t do well enough to impress Apple’s CEO, Tim Cook.

    TSMC Founder Wasn’t Worried About Intel Competition for iPhone Chips

    In a recent conversation on the Acquired podcast, Morris Chang, the founder of TSMC, talked about the history of working with Apple. One key point was back in February 2011 when Intel was considered for producing iPhone chips.

    At that time, Intel already made chips for Apple’s Macs. However, their attempt at iPhone chip production didn’t go as planned. Chang mentions a talk with Jeff Williams, who said, “We need to take a break from our talks for a couple of months because Intel’s top people have approached Tim Cook to discuss making chips for the iPhone.”

    Chang wasn’t too concerned because, in 2011, Intel didn’t have the same strong reputation it once did:

    “Jeff was talking about the iPhone,” Chang said. “I wasn’t too worried because Intel wasn’t the big deal anymore. I had to agree to Jeff’s request, but I wasn’t really concerned.”
    Later, Cook met with Chang over lunch at Apple’s headquarters, where he reassured Chang by saying, “There’s nothing to worry about,” explaining that Intel didn’t have the right know-how to be a chip foundry. Chang found this response brief but reassuring.

    Chang also shared insights on Intel’s customer relations:

    “Before Apple became our customer, I knew many of Intel’s customers in Taiwan, like all the PC makers. None of them were fans of Intel. Intel often acted like they were the only game in town.”
    He added that these customers “all wished there was another supplier.”

    You can view the complete interview for more insights into the tech industry’s past.

  • Connect your iPhone to Windows 11 Start Menu

    Connect your iPhone to Windows 11 Start Menu

    Microsoft has made a new update for Windows 11 that now lets iPhone users connect their phones right from the Start menu. This update brings similar features that were previously only available for Android phones.

    With this update, you can check your iPhone’s battery level, see if it’s connected to the internet, and look at your recent activities all from your Windows computer. You can also manage your messages and calls, plus share files, without switching between devices.

    Getting started is easy. Just click on the Start menu, find the “iPhone” option on the side, and follow the simple steps on your screen to link your iPhone with your PC.

    This feature is currently being introduced to users in the Windows Insider program, specifically those in the Dev and Beta testing groups. To use these new tools, you’ll need to have Windows 11 Insider Preview Build 4805 or higher if you’re in the Beta group, or Build 26120.3000 or higher if you’re in the Dev group. Make sure your Phone Link app is updated to version 1.24121.30.0 or later, and your PC supports Bluetooth Low Energy.

    However, not everyone can use this feature right away. It’s not available if you’re using the Education or Pro Education versions of Windows 11. Microsoft is rolling this out gradually, so keep an eye out for when it comes to your system.

    Source

  • Apple’s AI will boost iPhone sales, but not right away

    Apple’s AI will boost iPhone sales, but not right away

    Apple is gearing up to share its holiday sales figures, and everyone’s curious if its new AI features will spike iPhone sales. Here’s the deal: while the AI boost isn’t here yet, it’s definitely on its way.

    The iPhone 16 is Doing Well, But AI’s Big Moment is Coming

    Back in June, when Apple rolled out its AI features, experts predicted a boom in iPhone sales. They thought AI would push people to upgrade their phones faster than usual.

    When Apple last announced its earnings, the iPhone 16 had just hit the market, and the AI features weren’t fully live yet. Sales went up by 5%, which is good but not the massive jump some were hoping for.

    This Week’s Earnings Will Give Us a Better Look

    This week, we’ll get a clearer picture of how AI might be influencing sales. While Apple is set to report a solid quarter, iPhone sales are expected to be good but not groundbreaking. Remember, the iPhone is Apple’s star product. However, what investors really want to see is growth, and it might be a while before AI truly drives that.

    Hardware Upgrades Are Setting the Stage for AI

    Apple’s AI features need strong hardware to work well. Here’s what Apple has been doing:

    • All iPhone 16 models now come with 8GB of RAM, a feature once only in Pro models.
    • The next iPhone SE will have an AI-friendly chip and more RAM.
    • All new Macs now start with 16GB of RAM, likely due to AI demands.
    • Even the cheapest iPads are getting chips that support AI.

    Rumors are swirling about even better hardware for the iPhone 17, including 12GB of RAM and enhanced cooling systems. The upcoming A19 chip will probably bring some significant AI enhancements.

    Looking Forward to a Supercycle

    Right now, the current AI features aren’t pushing a massive wave of upgrades. But give it 2-3 years, and AI will likely be a major reason for people to switch to newer models. The advantages of Apple’s AI will become too compelling to ignore.

    In short, while we’re not seeing an AI-driven supercycle yet, it’s brewing. The combination of new hardware and software will soon make older iPhones feel outdated, setting the stage for a big sales surge.

  • iPhone 17 Air: What we know about the new Slim model

    iPhone 17 Air: What we know about the new Slim model

    Apple is rumored to replace the iPhone “Plus” with a new model called the iPhone “Air” in the iPhone 17 lineup. Here’s what we’ve learned from various sources about this upcoming slim phone.

    The Name “Air”

    The term “Air” has been floated by tech experts like Jon Prosser and Mark Gurman, suggesting that this new phone will be thinner than previous models. This iPhone 17 Air aims to fill the gap between the standard iPhone 17 and the Pro versions, offering a sleek alternative to the less popular Plus model.

    How Thin Will It Be?

    Rumors suggest the iPhone 17 Air could be the thinnest iPhone yet, with a possible thickness of just 5.5mm, even thinner than the iPhone 6 at 6.9mm. It’s expected to feature an aluminum body instead of the titanium used in Pro models, which contributes to its slim profile. However, there’s talk that it might only have one speaker due to space constraints.

    Screen Size

    The screen might be around 6.6 inches, according to analyst Jeff Pu, although another source, Ross Young, mentions a slightly smaller 6.55-inch display. This would make it smaller than the current iPhone 16 Plus’s 6.7-inch screen.

    Display Features

    All iPhone 17 models, including the Air, are rumored to get ProMotion, meaning a smooth 120Hz refresh rate for better scrolling and viewing. This would also allow for an always-on display, showing time and notifications when the phone is locked.

    Camera Changes

    The camera layout might shift to the top center of the phone, a departure from the traditional top-left corner placement. Additionally, the iPhone 17 Air might only have one rear camera, according to leaks.

    Durability and Camera Upgrades

    The screen is expected to be more durable with an anti-reflective coating. The front-facing camera could see an upgrade to 24 megapixels, promising better selfies with more detail and clarity.

    Memory and Processing Power

    The new model is likely to come with 8GB of RAM, matching the current iPhone 16 lineup. It’s also expected to run on the A19 chip, potentially offering better performance and efficiency.

    In-House Tech

    Apple might introduce its own 5G modem in this model, alongside a Wi-Fi chip, aiming for better connectivity and power efficiency. The phone will reportedly go SIM-less, using only eSIM technology globally.

    Price

    There’s some debate on pricing; it could either be priced like the iPhone 16 Plus at around $899 or might even be more expensive than the Pro Max if it’s positioned as a premium device.

    With these rumors, the iPhone 17 Air sounds like it could be a significant shift in Apple’s strategy, focusing on sleek design while maintaining high performance. However, these are still leaks and subject to change as we approach the expected September 2025 release.

  • New iPhone SE 4 model shows us what’s not included

    New iPhone SE 4 model shows us what’s not included

    As we get closer to the release of the new iPhone SE 4, fake models of the phone have appeared online, giving us a sneak peek at what to expect – or not expect.

    These fake phones, which are just for showing what the real one might look like, were posted on X by a user named Majin Bu. They shared photos and a small video to highlight the design.

    There’s been a lot of talk about whether this new iPhone SE would have a new kind of screen cutout called ‘Dynamic Island’ or just the old ‘notch’. From these models, it seems like it’s going to stick with the notch, similar to the iPhone 14. You can see the camera cutout for selfies on the front, and there’s only one camera on the back, just like we thought. The phone also has a glass back and an aluminum frame.

    Rumors about new buttons like an Action Button or a Camera Control Button don’t seem to be true, according to these models. They look a lot like earlier leaks from another leaker, Sonny Dickson.

    Apart from what you can see, the iPhone SE 4 is expected to have a new, quicker A18 processor, Apple’s own modem chip, and 8GB of RAM. This RAM amount is what’s needed for Apple’s new smart features. The camera will probably be the same 48-megapixel one used in the iPhone 16.

    Apple is likely to launch this new iPhone SE in March or April. It’s meant to be their cheapest phone, and while it might cost a bit more than before, they’re trying to keep it under $500.

  • New iPhone 17 Pro: 7 exciting updates coming soon

    New iPhone 17 Pro: 7 exciting updates coming soon

    Get ready for an exciting year for iPhone fans! Alongside the new iPhone SE 4 in spring and the sleek iPhone 17 Air in autumn, Apple’s top-tier Pro models are set to dazzle with these seven new features coming this September:

    Better Selfie Camera

    The selfie camera is getting a major upgrade. Instead of the 12MP we’ve seen, the iPhone 17 Pro will sport a 24MP front camera, bringing selfie quality much closer to the prowess of its back cameras.

    New A19 Pro Chip

    Apple is keeping its tradition of upgrading the chip alive with the A19 Pro, reserved only for the iPhone 17 Pro and Pro Max. This means the best performance will be exclusive to these models, while the iPhone 17 Air gets the standard A19.

    More Memory with 12GB RAM

    With AI becoming more central to our devices, Apple’s upping the ante by doubling the RAM to 12GB for the Pro and Pro Max models, the highest ever in an iPhone. This jump from 8GB in the previous models ensures smoother AI operations.

    Homegrown Wi-Fi and Bluetooth Chip

    Apple has been working on its own chips, and now they’re ready. The iPhone 17 Pro models will feature a new combined Wi-Fi and Bluetooth chip. However, only the iPhone 17 Air will get Apple’s custom 5G modem, while Pro models continue with Qualcomm’s.

    Bigger Camera Bump

    The camera setup on the iPhone 17 Pro models will see a larger, rectangular bump, possibly for enhanced photography features. The design includes an aluminum top for strength and a glass bottom for wireless charging.

    Switch to Aluminum Frame

    Moving away from titanium, the iPhone 17 Pro will now feature an aluminum frame. This change from last year’s material choice is intriguing, and we’re eager to learn why Apple made this switch.

    Enhanced Cooling

    AI and high performance need good cooling, so Apple’s adding a vapor chamber and graphite sheet specifically to the iPhone 17 Pro Max to keep things cool under pressure.

    These updates make the choice tougher between sticking with the Pro for top features or going for the slim and stylish Air. Hardware might be peaking, but Apple seems determined to push the envelope further with these innovations.

  • How much does your iPhone lose value each year?

    How much does your iPhone lose value each year?

    Buying a new smartphone, especially an iPhone, can be quite expensive. If you’re thinking about getting the newest model, trading in your old one can help lower the cost. But don’t wait too long before you trade it in because the value drops quickly.

    No Clear Pattern in Value Drop

    The data comes from Back Market, a site where you can sell your used devices or buy refurbished ones. According to their records, how much an iPhone loses value each year isn’t predictable. You might expect a steady decrease, but that’s not the case.

    For example, an iPhone from 2016 is now valued at $16, while the 2017 model, just a year newer, is worth $38. Some models lose value faster than others; the 2020 iPhone saw a 49% drop in value, compared to only a 25% drop for the 2019 model. This seems odd because the iPhone 12, released in 2020 with a new design, didn’t hold its value much better than the iPhone 11.

    On average, Back Market says an iPhone loses about 36% of its trade-in value after one year. If you’re eyeing the latest iPhone 17 series after using an iPhone 16 Pro Max, it’s wise to trade in soon rather than later.

    The Problem of Unused Devices

    When you upgrade your tech, what do you do with the old stuff? Trading in phones is straightforward, but not so much for other gadgets. Back Market found that 81% of people have at least one piece of tech they’re not using anymore, and 55% have three or more. Surprisingly, 72% of people have an old smartphone lying around.

    Not everyone knows how to go about trading in their old tech. Plus, there’s the issue of safety; stories of people getting robbed during meet-ups are common. Also, the trade-in values from companies might not seem fair compared to what you might get elsewhere. Still, it’s better than letting your devices sit unused, losing value every year.

  • iPhones with TikTok app sell for big bucks on eBay

    iPhones with TikTok app sell for big bucks on eBay

    People are selling old iPhones with TikTok already on them for lots of money on eBay. Some are even asking for up to $50,000! For example, someone listed an unlocked iPhone 12 Pro Max with TikTok for $50,000.

    Even though President Trump said companies wouldn’t get in trouble for not following the TikTok ban, big companies like Apple and Google are still not allowing TikTok in their app stores in the US.

    A Quick Update

    The US Supreme Court said yes to banning TikTok last Friday, and the ban started on January 19. TikTok was taken off the app stores on Sunday. Apple had to say they would follow the law. But then, Trump posted on social media that he would stop the ban when he became president again the next day, and he said companies could ignore the law without getting into trouble. So, TikTok came back online thanks to Bytedance, with Oracle, a US company, trusting Trump’s word.

    Trump then made an official statement saying the ban wouldn’t be enforced for 75 days, but lawyers said this might not be legal, meaning companies could still face huge fines of up to $850 billion. They also said Trump could change his mind if he didn’t like a company.

    eBay Listings for TikTok iPhones

    Wired noticed that some sellers on eBay are trying to make money by selling old phones with TikTok on them for much more than they are really worth.

    If you look up “TikTok phone” on eBay, you’ll find over 9,000 listings for phones from brands like Apple and Samsung, all with TikTok installed. Some listings are asking for $50,000, while many others are between $2,000 and $5,000.

    Luckily, it seems like most people aren’t paying these crazy prices. The phones with very high prices aren’t selling, and when they do sell, it’s often because buyers can offer a lower price through eBay’s “best offer” option.

    Here’s an interesting thing about these iPhones: if one user downloads apps using their Apple ID and then another user signs in with their own ID, the apps stay on the phone. But, if you ever reset your phone using your own iCloud backup, you’ll lose those apps.

    Source

  • Big Changes in iPhone 16 Sales: One model up, another down

    Big Changes in iPhone 16 Sales: One model up, another down

    Next week, Apple will share how well the iPhone 16 sold over the holiday season. But right now, a new report gives us a sneak peek at which iPhone 16 models are doing well or not so well.

    CIRP Report on iPhone 16 Sales

    CIRP, which looks at consumer buying trends, just released a report. It doesn’t tell us exact numbers but shows which iPhone 16 models people are buying more or less.

    The iPhone 16 Pro Max is still the top choice, but there’s a big twist with two other models:

    • Base iPhone 16: This model has seen a big jump, now making up 21% of sales. That’s up from 15% last year, matching the popularity of older base models.
    • iPhone 16 Pro Max: Despite being the bestseller, it’s not as popular as before. It now accounts for 23% of sales, down from 26% last year.

    What Does This Mean?

    The base iPhone 16 has done better because Apple made some nice improvements. It looks like people who might have bought the iPhone 15 chose the new base model instead.

    Even though the Pro Max isn’t selling as much as last year, it’s still the favorite. However, together with the Pro model, they make up the smallest share of sales in five years during December.

    Looking Ahead

    It’ll be exciting to see what happens with the next iPhone 17 series. There’s talk of a new iPhone 17 Air and a strong update for the iPhone SE. These could mix things up even more in Apple’s lineup.

    This mix of sales shows how people’s choices are changing, even for a popular brand like Apple.

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