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  • iPhone 17 Air leak shows lighter design and Epic wins review change against Apple

    iPhone 17 Air leak shows lighter design and Epic wins review change against Apple

    Recent reports have shed light on what we might expect from Apple’s upcoming iPhone 17 Air. Ross Young’s research suggests this smartwatch will be introduced in 2025 with a smaller screen size of 6.1 inches and will also be thinner and lighter than earlier versions. Preliminary specifications may hint that a new front camera will be placed in a hole, making the phone sleeker. The company is evaluating different materials to make the device slimmer and lighter, including a smaller battery.

    Although Apple is working on new iPhones, it is also being threatened by legal challenges. According to a court filing by Epic Games, Apple is not complying with the order made in the previous ruling. Epic claims that Apple is making it difficult for app makers to tell users about less expensive purchasing options, only bypassing the App Store. Currently, developers can link to payment methods outside of Apple’s app store, but it is a complex and time-consuming process that still involves handing over a portion of their sales to Apple.

    Epic is requesting the court to make sure Apple obeys the original order without any problems. It might change the way iPhone apps function and what developers pay in fees. In brief, Apple is working on plenty of new changes in the iPhone 17 Air, but there are concerns about the limited rules for apps on its app store. As both stories play out, Apple’s future could change significantly.

    Source/Via

  • iPhone 17 Pro may bring big upgrades and Apple loses ‘iPhone’ trademark in Brazil

    iPhone 17 Pro may bring big upgrades and Apple loses ‘iPhone’ trademark in Brazil

    A new iPhone Pro model is likely on the way from Apple in 2025 and could include significant upgrades. Rumors hint at seven major changes, such as using aluminum for the first time to make the phone feel lighter and thinner. The front camera could move under the screen, creating a sleeker-looking design.

    The rear camera might also be moved to the middle so that the phone is easier to hold steady. Apple might strengthen Face ID and better control the temperatures inside the phone. Apple might introduce a larger 6.6-inch Pro iPhone. A new coating could help reduce glare on the screen and make it easier to see in bright sunlight.

    The changes suggest Apple wants to give the iPhone a completely new look and feel for 2024. Still, Apple is facing a legal dilemma related to the use of the name iPhone in Brazil. Brazil’s Supreme Court decided that Apple won’t be allowed to register the term “iPhone” as a trademark locally.

    A Brazilian company called IGB Electronics registered the “iPhone” name before Apple began doing business in the country. Apple argued in its favor, but the ruling supported the earlier trademark filing by IGB. The iPhone name belongs to IGB Electronics in Brazil, and Apple doesn’t have complete ownership over it.

    Meanwhile, Apple continues working on innovative iPhone technologies while coping with challenges to its brand in certain parts of the world.

    Source/Via

  • Apple keeps top spot as world’s most valuable brand in 2025

    Apple keeps top spot as world’s most valuable brand in 2025

    Apple has once again been named the most valuable brand in the world, according to Kantar’s latest BrandZ report for 2025. The company continues to lead the list thanks to strong demand for its products and services, along with its focus on innovation and customer experience.

    This year, Apple’s brand value grew 15% compared to last year, reaching an impressive $880 billion. This helped it keep the number one spot, followed by Google in second place and Microsoft in third. Amazon and McDonald’s completed the top five.

    Kantar noted that tech companies continue to dominate the rankings, taking seven of the top ten spots. Besides the big three—Apple, Google, and Microsoft—other tech brands like Samsung, Tencent, and Facebook also remained strong.

    The overall value of the top 100 brands rose by 20% in 2025, bouncing back after a slight dip last year. According to Kantar, this growth shows that strong brands can recover quickly and keep their influence even in uncertain times.

    Apple’s ongoing success is mainly due to its ability to launch popular products, like the iPhone and Apple Watch, and to offer seamless services like iCloud and Apple Music. Its loyal customer base and smart marketing also play a big part in keeping the brand on top.

    In short, Apple’s position as the world’s most valuable brand shows how staying innovative and customer-focused continues to pay off.

  • iPhone 16 prices cut in China amid low demand

    iPhone 16 prices cut in China amid low demand

    Apple has reduced the price of its iPhone 16 series in China, less than a month after its launch. This move comes as the company faces slow demand in a market where local brands like Huawei are growing fast.

    In China, Apple is now offering discounts of up to 800 yuan (around $110) on all iPhone 16 models. These price drops are available through Apple’s official website and also at major retailers like JD.com. This price cut is unusual for Apple, especially so soon after a product launch, showing how serious the situation is in the Chinese smartphone market.

    The iPhone 16 line brings new features like the Action button on all models, upgraded camera systems, and better performance. But despite these improvements, Chinese consumers are choosing local brands that offer strong specs at lower prices.

    Analysts say this early price drop may help boost sales in the short term, but it also shows that Apple is under pressure. The Chinese market has become more competitive, and Apple has to fight harder to keep its position.

    In 2024, Apple’s smartphone shipments in China dropped by about 6.6%, while Huawei’s grew by over 70%. This shows a clear shift in consumer preference, and Apple is now trying to respond quickly.

    Overall, Apple is trying to stay competitive by adjusting prices, hoping that this move will help regain attention in one of its most important markets.

  • Foldable iPhone might use a hole-punch camera on the outside screen

    Foldable iPhone might use a hole-punch camera on the outside screen

    Apple is working on a foldable iPhone, and new details suggest it could have a small hole-punch camera on the outer screen. This information comes from analyst Ming-Chi Kuo, who says Apple has ordered samples of this type of camera for testing. This camera design would allow Apple to keep the outer display mostly full-screen while still including a front-facing camera.

    A hole-punch camera is a small circular cutout in the screen, similar to what we see in some Samsung and Android phones. Apple currently uses Face ID and a notch or Dynamic Island for the front camera in regular iPhones, but this could change for the foldable model.

    This outer screen is expected to work even when the phone is folded. Kuo also said that Apple’s foldable iPhone will likely open vertically, like a flip phone, instead of folding like a book. Earlier reports said Apple plans to launch its first foldable iPhone in late 2026.

    Apple is taking its time with foldable devices. While companies like Samsung and Huawei already sell foldable phones, Apple is testing different designs and display tech before moving forward. Reports suggest Apple is trying to make sure the screen doesn’t crease and the design is durable enough for everyday use.

    In short, Apple’s future foldable iPhone might come with a sleek outer display and a hole-punch camera, offering a clean design and possibly a new user experience.

  • Trump asks Apple to bring iPhone production back to the US and Apple warns EU iPhone users about App Store changes

    Trump asks Apple to bring iPhone production back to the US and Apple warns EU iPhone users about App Store changes

    U.S. President Donald Trump has urged Apple to stop making iPhones in India and return production to the United States. His statement, posted on Truth Social, followed a report about Apple increasing iPhone manufacturing in India. Trump criticized the move and said that under his leadership, Apple would be told to “build in the USA.” Apple has been slowly shifting its production outside of China, with India becoming a key location.

    Meanwhile, Apple is preparing iPhone users in the European Union for major changes to the App Store, which will come with iOS 17.5. Under the new Digital Markets Act (DMA), Apple must allow users to download apps from sources other than the App Store. This means users in the EU will see a warning when trying to use third-party app stores or payment systems. Apple says these alerts are meant to protect users from potential security risks, like scams or harmful apps.

    The changes are only for users in the EU, and Apple plans to launch these updates with the release of iOS 17.5. Outside the EU, the App Store rules will stay the same. These developments show how Apple is navigating both political and regulatory pressure, balancing U.S. demands to move production and EU rules that force it to open up its app ecosystem.

    Source/Via

  • Future iPhones may get faster AI and better memory by 2027

    Future iPhones may get faster AI and better memory by 2027

    Apple is expected to bring major improvements to the iPhone by 2027, focusing on artificial intelligence and memory performance. According to a report by The Information, Apple is working on a special chip for its iPhones that will improve how the device handles AI tasks and manages memory.

    This new chip is designed to better manage the iPhone’s CPU, GPU, and memory. It will help future iPhones run AI features more efficiently by improving how they use RAM and store data. This means AI-powered apps could work faster and smoothly.

    The chip is part of Apple’s internal plan, known as “Project ACDC.” The goal is to speed up AI processing on the device itself, instead of relying on cloud servers. Apple has been quietly developing this chip since at least 2023.

    The project is still in early stages, and it’s not clear if the chip will be ready by 2025 or 2026. However, it’s likely to appear in the 2027 iPhone lineup if things go as planned. It might also be used in other Apple products like Macs or iPads later on.

    Apple is expected to reveal more about its AI plans at WWDC 2025. Meanwhile, these new chips could make future iPhones faster, smarter, and more efficient—especially for tasks that use AI.

  • Apple may delay under-screen face id for iPhones until 2026

    Apple may delay under-screen face id for iPhones until 2026

    Apple is still working on putting Face ID under the iPhone screen, but the upgrade might not come until 2026. According to a new report, the iPhone 18 Pro lineup could finally get this long-awaited feature, but it won’t happen with the iPhone 17 series in 2025.

    For years, Apple has aimed to hide Face ID components beneath the display to make the screen look cleaner and more modern. This change would remove the Dynamic Island, which currently holds the front camera and Face ID sensors. However, recent leaks say that the under-screen tech still isn’t ready for mass production, so Apple is keeping the current design for now.

    If things go as expected, the iPhone 18 Pro and iPhone 18 Pro Max in 2026 might be the first to get this upgrade. Even then, the front camera will still be visible through a small hole, similar to what Samsung does on its Galaxy phones.

    In 2026, Apple may also bring other big updates. These could include a completely redesigned Apple Watch, a thinner iPhone model, and an improved Vision Pro headset. The thinner iPhone is expected to be even sleeker than the current iPhone 15 Pro, likely with a better display and camera setup.

    So while 2025 might bring only small changes, 2026 could be the year Apple makes some major moves in design and technology.

  • Apple iPhone sales drop in China, but iPad shipments go up worldwide

    Apple iPhone sales drop in China, but iPad shipments go up worldwide

    Apple is seeing mixed results with its products this year. According to recent data, iPhone shipments have dropped in China, while iPad shipments are rising across the world.

    In the first quarter of 2025, Apple sold fewer iPhones in China, with a 6.6% drop compared to the same time last year. This drop made Apple fall to third place in China’s smartphone market. Local Chinese brands like Huawei and Honor are growing quickly, with Huawei jumping 70% in shipments. Huawei even took the top spot with a 17% market share, followed by Honor with 16.1%, while Apple now has 15.7%.

    On the other hand, Apple’s iPad sales are doing well. Global iPad shipments grew by 21% year-over-year in the first quarter of 2025. This is the first time in years that the tablet market has seen this kind of growth. One reason is the leftover demand from the COVID-19 pandemic, as people and schools continue to buy tablets for remote learning and work.

    Also, Apple recently launched new iPad models, including the updated iPad Pro and iPad Air, which are helping to boost sales further. With these new devices, Apple is expected to stay strong in the tablet market.

    In short, while Apple faces challenges in the smartphone space, especially in China, its iPad business is showing strong growth in 2025.

  • Apple releases new updates for iPhone, Mac, Apple Watch, Vision Pro, and Apple TV

    Apple releases new updates for iPhone, Mac, Apple Watch, Vision Pro, and Apple TV

    Apple has rolled out new software updates across all its major platforms. These updates bring important bug fixes and improvements to iPhones, Macs, Apple Watches, Vision Pro, and Apple TV. iOS 18.5 is now available for iPhone users. It focuses mainly on performance improvements and fixing small issues. The update is likely one of the final versions before iOS 19 is announced in June.

    Mac users can now download macOS Sequoia 15.5. Just like the iPhone update, it improves system performance and security. No major new features are included, but it helps keep your Mac running smoothly. Apple Watch users also get watchOS 11.5. This update fixes bugs and enhances the overall experience. It’s especially useful for users running watchOS 11 and waiting for the next big update.

    For Apple Vision Pro, visionOS 2.5 is now available. It brings small fixes and tweaks to make the headset experience more stable and smoother. Lastly, Apple TV has received the tvOS 18.5 update. While not packed with new features, it includes under-the-hood changes that help improve system reliability.

    All these updates can be downloaded over the air using your device’s settings. Apple is expected to reveal iOS 19, macOS 16, and other major software versions at WWDC in June. Until then, these latest updates help improve device performance and security.

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