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Apple has once again been named the most valuable brand in the world, according to Kantar’s latest BrandZ report for 2025. The company continues to lead the list thanks to strong demand for its products and services, along with its focus on innovation and customer experience.

This year, Apple’s brand value grew 15% compared to last year, reaching an impressive $880 billion. This helped it keep the number one spot, followed by Google in second place and Microsoft in third. Amazon and McDonald’s completed the top five.

Kantar noted that tech companies continue to dominate the rankings, taking seven of the top ten spots. Besides the big three—Apple, Google, and Microsoft—other tech brands like Samsung, Tencent, and Facebook also remained strong.

The overall value of the top 100 brands rose by 20% in 2025, bouncing back after a slight dip last year. According to Kantar, this growth shows that strong brands can recover quickly and keep their influence even in uncertain times.

Apple’s ongoing success is mainly due to its ability to launch popular products, like the iPhone and Apple Watch, and to offer seamless services like iCloud and Apple Music. Its loyal customer base and smart marketing also play a big part in keeping the brand on top.

In short, Apple’s position as the world’s most valuable brand shows how staying innovative and customer-focused continues to pay off.

At a recent media event, Eddy Cue, a senior Apple leader, dropped a surprising prediction. He suggested that by 2035, advancements in artificial intelligence (AI) might mean we no longer need iPhones. Speaking at the Paley Center, Cue shared his thoughts on how AI is reshaping the way we interact with technology. He believes future devices could become so smart that smartphones might feel unnecessary.

Cue highlighted how AI is already simplifying tasks like organizing schedules, sending messages, or finding information. He envisions a future where compact, AI-driven gadgets—perhaps wearable or seamlessly part of our surroundings—could handle all the functions of today’s iPhones, but in a more intuitive way. This could make carrying a phone seem old-fashioned.

While Cue didn’t say iPhones will vanish completely, he hinted that Apple is exploring ways to weave AI deeply into its products to stay ahead. The iPhone remains central to Apple’s success for now, but Cue’s vision suggests a bold shift on the horizon.

Known for driving Apple’s growth in areas like Apple Music and streaming, Cue has a knack for spotting trends. His comments about AI signal that Apple is preparing for a future where innovation could redefine its most famous device. As AI continues to evolve, all eyes will be on how Apple shapes what’s next.

Apple is making some big moves behind the scenes. The company has replaced the leader of its secret robotics team with Alan Dye, who is known for designing Apple’s software interfaces like the Apple Watch and iPhone. This team was previously led by Dave Scott, who has now left the company. The group focuses on smart home robots, including a robot that can follow you around and a tabletop device with a moving display.

This leadership change shows Apple is still serious about entering the home robotics space, even after canceling its electric car project. Some experts believe that Alan Dye’s design experience could help make these robots feel more natural and user-friendly.

At the same time, Apple is also getting ready to launch around 15 new products later this year. According to Bloomberg, these include new iPhones, the Apple Watch Series 10, updated iPads, and new MacBooks. A refreshed version of the Apple Vision Pro mixed reality headset is also expected to arrive, along with updates to AirPods and accessories like cases and Apple Pencil.

Together, these changes suggest that Apple is planning a major push in both software and hardware, aiming to stay ahead in the tech world with smart design and innovation.

Apple recently shared exciting news about pouring $500 billion into the United States over the next four years. This massive investment will bring 20,000 new jobs and grow the company’s work in manufacturing and research, as reported by Bloomberg. The announcement follows a meeting between Apple’s CEO, Tim Cook, and President Donald Trump.

The company has big plans, including building a new server-making plant in Houston. This 250,000-square-foot facility, set to open next year, will team up with Foxconn to create servers for Apple’s Private Cloud computing system. Apple is also launching a supplier training center in Michigan to prepare the next wave of American manufacturers. Plus, they’re expanding data centers in states like Arizona, Oregon, Iowa, Nevada, and North Carolina. Chip-making for some Apple Watch and iPad models has already kicked off at TSMC’s Arizona site.

The 20,000 new jobs will focus on research, chip design, and artificial intelligence. This follows Apple’s earlier push, which added 20,000 research roles in the past five years. In Detroit, Apple will open a special academy to help smaller businesses learn manufacturing skills. The company is also boosting its U.S. manufacturing fund to $10 billion.

“We believe in America’s bright future and are thrilled to add $500 billion to support it,” Cook said. “We’ll keep partnering with people and businesses nationwide to shape an amazing new story for American innovation.”

This news might be timed cleverly, as Trump has talked about adding a 10% tax on imports from China. In his first term, Cook convinced Trump to skip tariffs on iPhones, warning they’d help rivals like Samsung instead.

Apple’s bold move shows its confidence in America and could spark more growth and jobs ahead. Note: Since this topic touches on political and social themes, the discussion is in our Political News forum. Everyone can read it, but only members with 100+ posts can comment.

During a recent financial discussion for the first quarter of 2025, Apple’s CEO, Tim Cook, was quizzed about future iPhone designs. The talk was sparked by whispers about the new “iPhone 17 Air.” Tim Cook usually keeps quiet about upcoming products on these calls, but this time he was upbeat. “We’ve got a lot more in store,” he shared, sounding very hopeful about what’s coming next.

He confirmed that the iPhone still has plenty of room for new ideas. “There’s still so much we can do with smartphones,” Cook remarked. Word on the street is that Apple is working on an incredibly slim iPhone to take over from the “Plus” version. It’s rumored to be just 5 to 6 millimeters thick, making it the slimmest iPhone ever.

When asked if the ultra-slim design of the 12.9-inch M4 iPad Pro was boosting iPad sales, Cook clarified that wasn’t the driver. Instead, the iPad Air and the standard iPad were the ones pushing the 15% sales increase over the holiday season.

This isn’t shocking considering the high price tag on the iPad Pro. There’s mixed chatter about how much the new slim iPhone will cost, but it’s expected to be cheaper than the Pro models. Apple seems set on making it more about design, with plans to use a less powerful chip and only one camera lens.

This focus on a sleek design while keeping costs down could make the “iPhone 17 Air” a popular choice, offering a new look without breaking the bank.