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Talk about the future iPhones is becoming more popular online. I expect the iPhone 17, coming out next year, to have a bigger screen than the iPhone 16 we have now. According to some, the regular iPhone 17 could measure 6.27 inches, instead of the standard 6.1 inches. The change would mean the standard iPhone would adopt the design features of the bigger “Plus” models.

It is also possible that Apple gives its iPhones a new name. Why not call it “iPhone Ultra” instead of “Pro Max”? Choosing a new name will allow people to identify the biggest and most powerful iPhone.

The adjustments can enhance choosing the best iPhone for customers. Having a screen that’s easier to view is great for entertainment and giving it a new name can quickly clarify which model is which. Both easier and better products are on Apple’s agenda, so some of these ideas could become a reality soon. Watch for information and announcements from Apple as we get closer to the launch date!

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Apple has recently made a pair of significant changes. To begin, it added RAC7, which is very well known in Canada for developing entertaining games like “Sneaky Sasquatch.” Now that RAC7’s team is part of Apple, they will join others to design new and fun games that may appear on Apple Arcade. This proves that Apple wants to offer a better gaming service and add fun to their users’ gameplay.

Apple is, at the same time, raising its manufacturing in India. During the last year, the export of Apple’s iPhones manufactured in India increased by 50%. Apple is building iPhones in India and exporting them around the world. As a result, Apple is less dependent on outsourcing in China, and India’s technology sector expands. Doing this enables Apple to deal with fewer trade issues and ship iPhones faster and more easily to users globally.

They both indicate that Apple wants to increase its presence in different markets. Purchasing RAC7 will help Apple deliver more impressive games and increase its user base. If Apple makes more iPhones in India, it can serve more customers and maintain its success. These decisions will probably ensure Apple leads in both technology and gaming.

Apple recently launched a campaign on its website, highlighting iPhone privacy and safety features and also joined in on a debate about online privacy laws in Texas.

A new Apple ad called “Ease” highlights how iPhone offers App Tracking Transparency, Mail Privacy Protection, and does processing for Siri and Photos right on the device. They make sure users’ data stays safe and private without making the phone perform more slowly. Apple made a special page on its site to explain the steps it takes to protect user privacy using hardware and software.

Apple’s CEO Tim Cook is now involved in a Texas bill that demands websites verify people’s age with facial recognition or ID checks before providing adult content. Reports say that Cook reached out to Texas Governor Greg Abbott to stand against the bill. He fears that making people disclose their data could seriously threaten online privacy.

The company believes you should not have to give away personal information to verify your age. According to the company, its products are built around protecting personal data, but the new law might threaten their ability to do this.

Apple’s case proves Apple does more than sell phones, as it also works to defend digital privacy rights in its products and in public debates.

Apple has once again been named the most valuable brand in the world, according to Kantar’s latest BrandZ report for 2025. The company continues to lead the list thanks to strong demand for its products and services, along with its focus on innovation and customer experience.

This year, Apple’s brand value grew 15% compared to last year, reaching an impressive $880 billion. This helped it keep the number one spot, followed by Google in second place and Microsoft in third. Amazon and McDonald’s completed the top five.

Kantar noted that tech companies continue to dominate the rankings, taking seven of the top ten spots. Besides the big three—Apple, Google, and Microsoft—other tech brands like Samsung, Tencent, and Facebook also remained strong.

The overall value of the top 100 brands rose by 20% in 2025, bouncing back after a slight dip last year. According to Kantar, this growth shows that strong brands can recover quickly and keep their influence even in uncertain times.

Apple’s ongoing success is mainly due to its ability to launch popular products, like the iPhone and Apple Watch, and to offer seamless services like iCloud and Apple Music. Its loyal customer base and smart marketing also play a big part in keeping the brand on top.

In short, Apple’s position as the world’s most valuable brand shows how staying innovative and customer-focused continues to pay off.

U.S. President Donald Trump has urged Apple to stop making iPhones in India and return production to the United States. His statement, posted on Truth Social, followed a report about Apple increasing iPhone manufacturing in India. Trump criticized the move and said that under his leadership, Apple would be told to “build in the USA.” Apple has been slowly shifting its production outside of China, with India becoming a key location.

Meanwhile, Apple is preparing iPhone users in the European Union for major changes to the App Store, which will come with iOS 17.5. Under the new Digital Markets Act (DMA), Apple must allow users to download apps from sources other than the App Store. This means users in the EU will see a warning when trying to use third-party app stores or payment systems. Apple says these alerts are meant to protect users from potential security risks, like scams or harmful apps.

The changes are only for users in the EU, and Apple plans to launch these updates with the release of iOS 17.5. Outside the EU, the App Store rules will stay the same. These developments show how Apple is navigating both political and regulatory pressure, balancing U.S. demands to move production and EU rules that force it to open up its app ecosystem.

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Apple is expected to bring major improvements to the iPhone by 2027, focusing on artificial intelligence and memory performance. According to a report by The Information, Apple is working on a special chip for its iPhones that will improve how the device handles AI tasks and manages memory.

This new chip is designed to better manage the iPhone’s CPU, GPU, and memory. It will help future iPhones run AI features more efficiently by improving how they use RAM and store data. This means AI-powered apps could work faster and smoothly.

The chip is part of Apple’s internal plan, known as “Project ACDC.” The goal is to speed up AI processing on the device itself, instead of relying on cloud servers. Apple has been quietly developing this chip since at least 2023.

The project is still in early stages, and it’s not clear if the chip will be ready by 2025 or 2026. However, it’s likely to appear in the 2027 iPhone lineup if things go as planned. It might also be used in other Apple products like Macs or iPads later on.

Apple is expected to reveal more about its AI plans at WWDC 2025. Meanwhile, these new chips could make future iPhones faster, smarter, and more efficient—especially for tasks that use AI.

At a recent media event, Eddy Cue, a senior Apple leader, dropped a surprising prediction. He suggested that by 2035, advancements in artificial intelligence (AI) might mean we no longer need iPhones. Speaking at the Paley Center, Cue shared his thoughts on how AI is reshaping the way we interact with technology. He believes future devices could become so smart that smartphones might feel unnecessary.

Cue highlighted how AI is already simplifying tasks like organizing schedules, sending messages, or finding information. He envisions a future where compact, AI-driven gadgets—perhaps wearable or seamlessly part of our surroundings—could handle all the functions of today’s iPhones, but in a more intuitive way. This could make carrying a phone seem old-fashioned.

While Cue didn’t say iPhones will vanish completely, he hinted that Apple is exploring ways to weave AI deeply into its products to stay ahead. The iPhone remains central to Apple’s success for now, but Cue’s vision suggests a bold shift on the horizon.

Known for driving Apple’s growth in areas like Apple Music and streaming, Cue has a knack for spotting trends. His comments about AI signal that Apple is preparing for a future where innovation could redefine its most famous device. As AI continues to evolve, all eyes will be on how Apple shapes what’s next.