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  • California may sue Trump over Apple tariffs

    California may sue Trump over Apple tariffs

    Rob Bonta, the California Attorney General, may challenge the federal government if Trump pushes for new tariffs against Apple. Bonta told the press in San Francisco that his office is observing Trump’s words and is ready to intervene if laws are broken or lawsuits are needed.

    Recently, Trump criticized Tim Cook for deciding to produce iPhones outside the U.S., saying Apple should be hit with at least a 25% tariff if it doesn’t bring production back to America. He said that Samsung and other tech companies might also be affected by these tariffs.

    Since she has challenged Trump policies before, Bonta met with local businesspeople to talk about how tariffs might disadvantage California’s companies. He said that Apple, with other leading companies, offers employment opportunities in California and helps keep the country’s economy among the top in the world.

    If Bonta’s office finds that Trump’s words may end up hurting Apple or other companies unfairly, he is prepared to step in and protect California businesses. Apple has remained silent about the situation for now.

    His latest threats have led Apple’s share price to drop and left other electronics companies uncertain about being hit by new tariffs.

  • AirPods still dominate the wireless earbuds market in 2025

    AirPods still dominate the wireless earbuds market in 2025

    Based on a new study from Counterpoint Research, Apple AirPods are favored as the leading wireless earbuds in 2025. According to the report, AirPods controlled 36% of the worldwide market revenue last year, putting Apple at the top of the category.

    Apple finished in second place among shipments, behind the Indian brand boAt. Apple continued to generate most of its revenue from units it shipped abroad, while boAt sold more in its home market, India, at lower costs.

    There was enough demand for Android alternatives for Samsung to place third on the list with its Galaxy Buds. Xiaomi and Skullcandy both finished among the top five companies for a number of units sold.

    2024 saw the wireless earbuds market’s shipments increase by 6% and its revenue increase by 3%. Budget-friendly choices, not luxurious ones, were most responsible for this growth, mostly happening in Asia and Latin America. Yet, the premium sector, dominated by Apple, kept performing well due to users wanting more features and better sound in their headphones.

    Experts at Counterpoint believe that the market will expand in 2025. While more people want low-cost and mid-range earbuds, AirPods and similar products will stay preferred in the U.S. and Europe.

    Because it aims for quality and loyal followers, Apple beats out others, even with lower-priced phones entering the market.

  • Apple keeps top spot as world’s most valuable brand in 2025

    Apple keeps top spot as world’s most valuable brand in 2025

    Apple has once again been named the most valuable brand in the world, according to Kantar’s latest BrandZ report for 2025. The company continues to lead the list thanks to strong demand for its products and services, along with its focus on innovation and customer experience.

    This year, Apple’s brand value grew 15% compared to last year, reaching an impressive $880 billion. This helped it keep the number one spot, followed by Google in second place and Microsoft in third. Amazon and McDonald’s completed the top five.

    Kantar noted that tech companies continue to dominate the rankings, taking seven of the top ten spots. Besides the big three—Apple, Google, and Microsoft—other tech brands like Samsung, Tencent, and Facebook also remained strong.

    The overall value of the top 100 brands rose by 20% in 2025, bouncing back after a slight dip last year. According to Kantar, this growth shows that strong brands can recover quickly and keep their influence even in uncertain times.

    Apple’s ongoing success is mainly due to its ability to launch popular products, like the iPhone and Apple Watch, and to offer seamless services like iCloud and Apple Music. Its loyal customer base and smart marketing also play a big part in keeping the brand on top.

    In short, Apple’s position as the world’s most valuable brand shows how staying innovative and customer-focused continues to pay off.

  • Foldable iPhone might use a hole-punch camera on the outside screen

    Foldable iPhone might use a hole-punch camera on the outside screen

    Apple is working on a foldable iPhone, and new details suggest it could have a small hole-punch camera on the outer screen. This information comes from analyst Ming-Chi Kuo, who says Apple has ordered samples of this type of camera for testing. This camera design would allow Apple to keep the outer display mostly full-screen while still including a front-facing camera.

    A hole-punch camera is a small circular cutout in the screen, similar to what we see in some Samsung and Android phones. Apple currently uses Face ID and a notch or Dynamic Island for the front camera in regular iPhones, but this could change for the foldable model.

    This outer screen is expected to work even when the phone is folded. Kuo also said that Apple’s foldable iPhone will likely open vertically, like a flip phone, instead of folding like a book. Earlier reports said Apple plans to launch its first foldable iPhone in late 2026.

    Apple is taking its time with foldable devices. While companies like Samsung and Huawei already sell foldable phones, Apple is testing different designs and display tech before moving forward. Reports suggest Apple is trying to make sure the screen doesn’t crease and the design is durable enough for everyday use.

    In short, Apple’s future foldable iPhone might come with a sleek outer display and a hole-punch camera, offering a clean design and possibly a new user experience.

  • Apple may delay under-screen face id for iPhones until 2026

    Apple may delay under-screen face id for iPhones until 2026

    Apple is still working on putting Face ID under the iPhone screen, but the upgrade might not come until 2026. According to a new report, the iPhone 18 Pro lineup could finally get this long-awaited feature, but it won’t happen with the iPhone 17 series in 2025.

    For years, Apple has aimed to hide Face ID components beneath the display to make the screen look cleaner and more modern. This change would remove the Dynamic Island, which currently holds the front camera and Face ID sensors. However, recent leaks say that the under-screen tech still isn’t ready for mass production, so Apple is keeping the current design for now.

    If things go as expected, the iPhone 18 Pro and iPhone 18 Pro Max in 2026 might be the first to get this upgrade. Even then, the front camera will still be visible through a small hole, similar to what Samsung does on its Galaxy phones.

    In 2026, Apple may also bring other big updates. These could include a completely redesigned Apple Watch, a thinner iPhone model, and an improved Vision Pro headset. The thinner iPhone is expected to be even sleeker than the current iPhone 15 Pro, likely with a better display and camera setup.

    So while 2025 might bring only small changes, 2026 could be the year Apple makes some major moves in design and technology.

  • Apple’s first Foldable iPhone set for 2027

    Apple’s first Foldable iPhone set for 2027

    Apple is crafting a groundbreaking Foldable iPhone, slated to launch around 2027, as shared by Bloomberg’s Mark Gurman. This device aims to have a smooth, nearly unnoticeable fold line when opened, setting it apart from other foldable phones. Some Apple insiders view this as a major milestone to celebrate the iPhone’s 20th birthday, paired with a stylish, all-glass iPhone featuring a curved look.

    Gurman initially predicted a 2026 release, but his latest update leans toward 2027. However, reports from The Information and analyst Ming-Chi Kuo hint that 2026 could still happen. The Foldable iPhone is likely to sport a book-like design, with a 5.7-inch outer display and a larger 7.8-inch screen when unfolded. Instead of Face ID, it might use a Touch ID button to keep the design slim, with a price tag possibly exceeding $2,000.

    Apple is prioritizing a top-notch hinge and a flawless screen to outshine rivals. This phone is part of Apple’s push to revamp its products and stay ahead of competitors like Samsung. While plans could shift, the buzz around this game-changing device is growing fast.

  • Apple’s Foldable iPhone could wow with a smooth screen

    Apple’s Foldable iPhone could wow with a smooth screen

    Apple is gearing up to launch a foldable iPhone in 2026, and it might come with a feature people have been dreaming about: a display without an annoying crease. This book-style phone, folding open like a Samsung Galaxy Z Fold, is expected to have a 5.5-inch outer screen and a 7.8-inch inner screen, roughly the size of an iPad mini when unfolded. The big deal? Apple is aiming to make the screen look perfectly smooth, tackling the crease problem that bothers users of other foldable devices.

    This isn’t a sudden idea. Over ten years ago, in 2014, Apple filed a patent for a hinge that creates a “gapless” fold, ensuring the screen stays sleek. That long-term effort shows Apple’s dedication to perfection. A crease-free display would make the iPhone Fold ideal for watching movies, gaming, or splitting the screen for multiple apps.

    Rumors suggest the foldable iPhone will be super slim, possibly using tech from the iPhone 17 Air to stay lightweight yet powerful. But this cutting-edge device might cost around $2,000, a premium price for a phone that doubles as a small tablet. Apple’s focus on quality could make the iPhone Fold a standout in the foldable world. By fixing the crease issue, they might raise the bar for what a foldable phone can be. What do you think about this? Share your thoughts!

  • Apple explores hidden camera for future iPhones

    Apple explores hidden camera for future iPhones

    Apple is said to be working on a cool new feature: a front camera that sits under the iPhone’s screen, creating a smooth, notch-free look. A report from The Information suggests that by 2027, at least one iPhone model might have its camera and Face ID sensors hidden beneath the display. This would give the phone a clean, full-screen design without any visible cutouts.

    The under-display camera idea isn’t new, but earlier versions struggled with fuzzy photos. Thanks to recent improvements, particularly from Samsung Display’s OLED technology, Apple may finally crack it. Samsung, a key supplier for iPhone screens, could help make the camera work seamlessly while keeping the screen sharp and vibrant.

    Apple has been down this road before. Whispers about the iPhone 18 Pro, due in 2026, mentioned a tiny camera hole in the screen’s corner. By 2027, Apple seems ready to go all-in with a fully hidden setup. That said, the regular iPhone 18 and iPhone 18 Air might keep the current Dynamic Island, with its two sensor holes and camera.

    If Apple nails this tech, it could change how phones look, offering a more immersive screen experience. For now, it’s just talk, but the thought of a sleek, uninterrupted iPhone display has fans buzzing.

  • Apple plans to reveal Foldable iPhone details soon, but launch may take time

    Apple plans to reveal Foldable iPhone details soon, but launch may take time

    Apple is getting closer to sharing its plans for a foldable iPhone. According to a report from The Elec, Apple might reveal some early details about its foldable device by the end of 2025. However, it seems the actual launch will take longer, possibly until 2027.

    The foldable iPhone is expected to have a large 7- to 8-inch screen, similar to a small iPad mini when opened. Apple is reportedly working on two versions of the device, both using OLED displays. Right now, Samsung Display and LG Display are helping Apple with these new screen designs.

    The company is still making changes to the product because they want it to be very thin and light, even with the folding mechanism. Apple is also thinking about a foldable iPad separately, but it looks like the iPhone version is getting more attention first.

    Earlier rumors said Apple might launch a foldable device in 2026, but new reports suggest the project is more complicated and will need extra time. Apple is known for taking longer to perfect its designs, so it’s no surprise they aren’t rushing.

    While fans might have to wait a bit longer, the foldable iPhone is definitely in development, and it could be one of Apple’s most exciting products in the coming years.

     

  • How Tim Cook got Apple out of Trump’s China tariff plan

    How Tim Cook got Apple out of Trump’s China tariff plan

    When U.S. President Donald Trump introduced a 145% tariff on Chinese imports, Apple CEO Tim Cook worked behind the scenes to protect Apple’s products from the added cost.

    According to The Washington Post, Cook had a phone conversation with Commerce Secretary Howard Lutnick and spoke with top White House officials. He explained that these high tariffs would make iPhones more expensive. Cook was also careful not to criticize Trump publicly, and he even donated $1 million to Trump’s inauguration.

    Thanks to these efforts, the Trump administration agreed to exempt several Apple products—like the iPhone, Mac, iPad, and Apple Watch—from most of the new tariffs on Chinese goods.

    However, this exemption might not last. Just a day later, Trump said there would be “no tariff exception” and mentioned that companies like Apple could still face new tariffs. The administration also plans to review electronics and semiconductor imports as part of a national security investigation.

    Apple’s stock has been up and down due to this uncertainty. It dropped nearly 20% but recovered some value after the temporary exemption.

    During Trump’s first term, Cook had also convinced him that tariffs would give Samsung an advantage over Apple. Although Trump now says he won’t give in to pressure from businesses, he did mention recently that he “helped Tim Cook,” suggesting Cook still has influence.

    Trump wants Apple to move production to the U.S., but that would be costly and hard due to labor shortages and factory expenses. Apple has promised to invest $500 billion in the U.S. and will build some cloud servers in Houston with Foxconn.

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