Apple retail stores are preparing for “merchandise and marketing updates” next week, as reported by Mark Gurman from Bloomberg. While Gurman hasn’t directly tied these updates to a specific product launch, he pointed out that this timing aligns with Apple’s yearly release of its Black Unity watch band for the Apple Watch.
Apple has introduced a Black Unity campaign in late January for the past four years. This campaign typically includes a new Apple Watch band, a special watch face, and an iPhone wallpaper inspired by the Pan-African flag’s colors. Recent findings in the tvOS 18.3 update code, referencing “UNITY25,” suggest the Black Unity campaign will likely return in 2025. If this is the case, Apple may announce it next week.
Apart from the Black Unity watch band, there’s no confirmation about other product releases next week. However, Apple is anticipated to unveil new MacBook Air models featuring the M4 chip in early 2025, as well as the Powerbeats Pro 2 earbuds. Gurman’s update, however, didn’t hint at these products being part of next week’s announcements.
In addition, Apple is expected to roll out iOS 18.3, macOS 15.3, and other software updates after a month of beta testing. While the upcoming merchandise updates could hint at exciting news, keeping expectations in check is wise. There’s always the chance these updates are more routine than groundbreaking.