Apple recently updated its App Store rules in the European Union, and the changes are tricky to understand. Hidden in the details is a clue that Apple might lower its standard commission from 30% to 20% for developers everywhere. This would be the first time Apple has cut its fee for all developers, which could help ease tensions with regulators fighting its practices.
The new EU rules are complex, making it hard to know when they apply. For example, small businesses in the App Store’s program could see their commission drop from 15% to 10%. Meanwhile, other developers in the EU might pay 20% instead of 30% for in-app purchases. This difference raises questions—why would EU developers get a better deal than others?
Some believe Apple might soon make the 20% rate global to stay fair and competitive. These changes come as Apple faces legal battles worldwide over its App Store policies. A lower commission could rebuild trust with developers and calm regulators. However, critics like Epic Games’ CEO Tim Sweeney call the new rules unfair, saying they still hurt competition.
The EU is reviewing whether Apple’s updates follow the Digital Markets Act. If Apple goes global with a 20% commission, it could simplify things for developers and users. For now, the company’s complex terms keep everyone guessing about its next move.