In a loud, all-caps message on Truth Social today, President Donald Trump told Apple to completely stop its diversity, equity, and inclusion (DEI) rules.
“APPLE SHOULD DUMP DEI RULES, NOT JUST TWEAK THEM,” he posted.
This comes right after Apple’s yearly shareholder meeting yesterday. At the meeting, most shareholders said no to a plan that would have asked Apple to get rid of its Inclusion & Diversity goals. The idea came from the National Center for Public Policy Research, a group that says it’s a fair, free-market, conservative think tank. They argued that DEI efforts could bring legal trouble, hurt the company’s image, and cost shareholders money.
Apple told its shareholders to vote against the plan, calling it an attempt to control how the company runs. The tech giant said it already keeps an eye on its work to follow anti-discrimination laws. During the meeting, Apple’s CEO, Tim Cook, admitted that laws might force changes to DEI rules later on. But Trump thinks Apple should just drop them entirely. Still, Cook promised shareholders that Apple will always focus on making everyone feel welcome.
“We work hard to build a place where everyone belongs and can do their best,” Apple shared in its meeting notice.
Since coming back to the White House, Trump has been against DEI programs. Last month, he made a rule to end DEI in federal jobs. After that, some big tech names like Google have started cutting back on their own DEI plans. This topic stirs up a lot of opinions, so we’ve moved the conversation to our Political News forum. Anyone can read it, but only forum members with 100+ posts can join in.