On February 11, Samsung hosted a Galaxy Unpacked 2020 event in San Francisco to unveil several new, innovative mobile devices – the Galaxy S20 5G, S20+ 5G, and S20 Ultra 5G, along with the foldable Galaxy Z Flip.
Samsung Galaxy Z Flip
Samsung wasted no time showing the world that this year’s Unpacked was going to be special. With the introduction of its latest statement-making foldable device, the Galaxy Z Flip, the company showed once again how it is revolutionizing the mobile experience by redefining what a smartphone can do.
Samsung Galaxy S20, S20+, and S20 Ultra
Speaking of cameras, Samsung followed up the Galaxy Z Flip’s reveal by unveiling a new series of smartphones designed to fundamentally change the way we capture content.
The Galaxy S20, S20+, and S20 Ultra’s revolutionary camera system combine advanced AI with Samsung’s largest image sensors yet. This makes Samsung’s newest flagships game-changers for mobile photography – devices that are not only capable of capturing photos and videos in stunning detail, but smart enough to help you choose the best possible shot.
Alongside the Galaxy S20 announcements, Samsung has unveiled the Galaxy Buds+ true wireless earbuds. Samsung’s new Galaxy Buds+ are designed to provide the most convenient and high-quality listening experience yet.
More Partners, More Power
Samsung also announced exclusive partnerships with some of the biggest names in entertainment, gaming, music and more, and discussed how the features and integrations resulting from those partnerships allow the Galaxy S20 to offer a more powerful mobile experience. One that makes everything we love to do on our phones better and easier.
Netflix’s Chief Marketing Officer, Jackie Lee-Joe, discusses some of the can’t-miss content that Galaxy users can look forward to. “In the coming months, Samsung mobile users will have access to a whole host of new and exciting bonus content based on some of your favorite Netflix Originals, accessible through Samsung Daily and Samsung channels,” says Lee-Joe. “The content will shine a light on our diverse mix of creators from all around the world, a selection of whom will be handed a Galaxy S20 to shoot this content themselves, so that they have the freedom to continue inventing new ways to tell stories their way.”
Also Read: Samsung Galaxy S20 will have Google’s Live Caption feature and integrated Duo video calling
Hiroshi Lockheimer, SVP of Platforms and Ecosystems at Google, outlines his company’s partnership with Samsung to change the way we connect with one another. He describes the decision to deeply integrate Google Duo into the 5G-enabled Galaxy S20 as one of the first steps toward realizing that goal. “Thanks to 5G, the video calls are higher quality, and that makes you feel more connected to the person you’re talking to,” says Lockheimer. “Also, with Duo built right into Galaxy’s native apps … we can help people connect much more seamlessly, without interruption.”
Samsung’s Head of Samsung Electronics America’s Mobile Channel Marketing, David S. Park, discusses how, with a fast processor, a 120Hz display, up to 16GB of RAM, and 5G support, the Galaxy S20 takes mobile gaming to the next level. After announcing a partnership to bring Microsoft’s Forza Street to mobile for the first time exclusively through the Galaxy Store, Park highlights a key reason why the Galaxy S20 is perfect for playing the popular game. “Its new Dynamic AMOLED display is the most immersive ever on a Galaxy S device,” Park explains. “So you get smooth motion and clear gameplay.”
High-Tech Meets High Fashion
After officially unveiling the Galaxy Z Flip, Samsung took a moment to discuss another exciting partnership that will change how users view their devices. The company revealed Galaxy Z Flip Thom Browne Edition, an exclusive collaboration from the leading technology company and iconic New York fashion brand.
Galaxy Z Flip Thom Browne Edition draws on Samsung’s all-new Galaxy Z Flip device and the fashion brand’s bold, timeless style to introduce a groundbreaking foldable smartphone experience. To complete the look, the special edition version also comes with custom-designed Galaxy Buds+ and Galaxy Watch Active 2.
Browne describes why he’s particularly excited about his brand’s collaboration with Samsung: “With this device, our worlds meet, bringing together fashion and technology in a one-of-a-kind mobile experience,” says Browne. “We have created something truly special, and we look forward to sharing it with you.”
That’s all for now, but there’s plenty more to unpack from Samsung’s most exciting showcase yet. In case you missed the devices’ big debuts, don’t worry; we’ve got you covered. Just click on the video below to view a replay of Galaxy Unpacked 2020 in its entirety.